Skip to content
Author Archive
Leigh Jacobs
Given the current news cycle, we wanted to replay this finding from our Ratings Prospects Study 13 in January, even as we’re starting work on the questionnaire we’ll field in January 2020. No matter which side of the political aisle you’re on, you’re aware of the political divide in the country. News and talk radio…
Read MoreLast week’s NAB/RAB Radio Show in Dallas had many signs that radio is thinking differently about its future – which is, of course, a good thing. Around the atria at the Anatole we heard lots of talk about podcasts, Smart Speakers, new personalities and a renewed focus on compelling programming. Inevitably, however, talk returned to…
Read MoreWe’ve shown data from our NuVoodoo Ratings Prospects Study 14 from June placing Smart Speaker adoption at 2 in 3 among likely ratings participants. We’ve shown that over half of the Smart-Speaker-owning respondents have a unit in the bedroom. This is a mammoth opportunity for radio. Radio lost its beachhead in the bedroom years ago…
Read MoreOur latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, finishes up this Tuesday and Wednesday, September 17 & 18. Register now at nuvoodoo.com/webinars to get contesting best practices, the Social Media platforms your station needs, the best contest packaging opportunities, who thinks radio contests are rigged (and what you can do about…
Read MoreOur latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, debuts this Wednesday, September 11. Register now at nuvoodoo.com/webinars because this one’s jam-packed: A review of contesting best practices from the NuVoodoo playbook. What the key advantages of FM are among different format constituencies. The Social Media platforms that your station needs for…
Read MoreWe’re just a week away from The NuVoodoo Fall 2019 Contesting and Marketing Guide. It’s our latest free webinar, debuting on Wednesday, September 11. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars. We’ll be diving deep into all things related to contests, promotion and marketing. You can pick…
Read MoreSchool’s back in session in many parts of the country and those that aren’t back yet are in the final throes of summer vacation. At NuVoodoo, we’re getting ready for The NuVoodoo Fall 2019 Contesting and Marketing Guide. It’s our latest free webinar, set to launch after the Labor Day holiday on Wednesday, September 11.…
Read MoreWe’re preparing now for our next webinar: The NuVoodoo Fall 2019 Contesting and Marketing Guide, set to launch after the Labor Day holiday on Wednesday, September 11. This new webinar will give deep information for your contesting and marketing plans. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars.…
Read MoreIn our last webinar, NuVoodoo Marketing EVP Mike O’Connor, did a great service reminding those attending that – when given a choice of only workday times – respondents are most likely to participate in contests at the start of the workday. He reached back to NuVoodoo Ratings Prospects Study 9, from January 2017 for these…
Read MoreAs you’re reading this, the first installment of the NuVoodoo fall webinar series, “How To Win The Workplace War In 2019,” may be history (it’s scheduled at 11 AM Eastern on August 5). We’ll be turning our attention to preparing the second installment, “The Fall 2019 Contesting and Marketing Guide.” It launches after the Labor…
Read More