OUR BLOG

Too Big to Ignore: Radio in the Bedroom

By Leigh Jacobs | August 20, 2018

Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.

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Building Audience One Listener at a Time?

By Leigh Jacobs | August 13, 2018

Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.

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Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs | August 6, 2018

If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.

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True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs | July 30, 2018

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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True/False: Radio Playlists Are Small to Save on Licensing Fees

By Leigh Jacobs | July 23, 2018

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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Pandora P1’s in Your Music Test Sample?

By Leigh Jacobs | July 16, 2018

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

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What Will You Think About on Vacation?

By Leigh Jacobs | July 9, 2018

We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.

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Music Testing: When Do Montages Make Sense?

By Leigh Jacobs | July 2, 2018

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Lessons of the Liver List

By Leigh Jacobs | June 25, 2018

Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.

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The Auditorium Music Test: May it Rest in Peace

By Leigh Jacobs | June 18, 2018

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.

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