OUR BLOG

Who Says Radio Stations Are Playing What They Want When They Tune In?

By Leigh Jacobs | June 4, 2018

Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.

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True/False: Payola is Alive & Well

By Leigh Jacobs | May 28, 2018

Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?

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True/False: Radio Station Playlists Are Repetitive to Save on Licensing Fees

By Leigh Jacobs | May 21, 2018

We know radio is well thought of among Baby Boomers and Gen X, but what do Millennials and Gen Z believe?

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SHOUT IT OUT! NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out

By Lisa Dollinger | May 16, 2018

SHOUT IT OUT!   NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out   NuVoodoo to Present Key Findings From 11th Ratings Prospects Study on Thursday, May 3rd at the W Hollywood in “Fifteen…

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Contest Pig or Ratings Participant?

By Leigh Jacobs | May 14, 2018

If would-be contest players know your contests are legitimate, they’ll be more likely to play your games.

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NuVoodoo’s Ratings Prospects Studies: What’s Next

By Leigh Jacobs | May 7, 2018

What new areas do you think we should investigate? What questions keep you up at night as you think about the future of our business? We’d love to incorporate your questions.

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This Week: Worldwide Radio Summit 2018

By Leigh Jacobs | April 30, 2018

We’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.

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This Week: The NuVoodoo Digital Marketing Webinar; Next Week: Worldwide Radio Summit

By Leigh Jacobs | April 23, 2018

There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.

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The NuVoodoo Complete Guide to Digital Marketing Webinar Starts April 23rd

By Leigh Jacobs | April 16, 2018

While we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.

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Next Webinar: The NuVoodoo Complete Guide to Digital Marketing for Radio Ratings Success

By Leigh Jacobs | April 9, 2018

This webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.

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