OUR BLOG

Does HomePod Matter to Radio?

By Leigh Jacobs | February 12, 2018

Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…

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What’s Better: Bigger National Prize or Smaller Local Prize?

By Leigh Jacobs | February 5, 2018

Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.

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Reviewed Emergency Procedures Lately?

By Leigh Jacobs | January 29, 2018

If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.

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No More Free Ride from Facebook?

By Leigh Jacobs | January 22, 2018

Radio stations that embrace this platform and focus on relevant messaging have an incredible advantage over those who give up because they can’t have this capability for free

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Least Objectionable Programming or Premium Content?

By Leigh Jacobs | January 15, 2018

It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.

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Market Cluster or Local Content Engine?

By Leigh Jacobs | January 8, 2018

As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.

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Ten Ways to Improve Ratings (and Radio) in 2018

By Jake Hofnagel | December 11, 2017

Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year.

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Ten Ways to Improve Ratings (and Radio) in 2018

By Leigh Jacobs | December 11, 2017

We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.

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Thirty Things You Can Do to Destroy Your Ratings

By Leigh Jacobs | December 4, 2017

Next week, we’ll look at ideas for brightening 2018!

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Thirty Things You Can Do to Destroy Your Ratings

By Leigh Jacobs | December 4, 2017

We put on our thinking caps, and asked some friends as well, and came up with 30 ideas on how to destroy your ratings.

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