Who’s the Enemy in the War for Workplace Listening?

By Leigh Jacobs | April 2, 2018

It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.

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How to Win the Workplace War

By Leigh Jacobs | March 26, 2018

Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.

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Phone-Based Research: Who’s Answering Those Calls?

By Leigh Jacobs | March 19, 2018

Our experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.

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A Listening Device in The Bedroom?

By Leigh Jacobs | March 12, 2018

Among those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.

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Smart Speakers Are Exploding

By Leigh Jacobs | March 5, 2018

It’s also a good time to review what your stream sounds like.

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Do Stations Usually Play What Listeners Want Right Away?

By Leigh Jacobs | February 26, 2018

How would you sell radio to a generation that’s completely conversant using streaming music?

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Facebook: A News Outlet (whether it wants to be or not)

By Leigh Jacobs | February 19, 2018

The best radio news outlets have caught on that they have to be in the video business as well – and make it easy for users to share their content in Social Media.

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Does HomePod Matter to Radio?

By Leigh Jacobs | February 12, 2018

Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…

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What’s Better: Bigger National Prize or Smaller Local Prize?

By Leigh Jacobs | February 5, 2018

Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.

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Reviewed Emergency Procedures Lately?

By Leigh Jacobs | January 29, 2018

If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.

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