PRESS RELEASE

The Auditorium Music Test: May it Rest in Peace

By Leigh Jacobs | Jun 18, 2018 | Comments Off on The Auditorium Music Test: May it Rest in Peace

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.

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Data-Driven Marketing: Steroids for Great Programming

By Leigh Jacobs | Jun 11, 2018 | Comments Off on Data-Driven Marketing: Steroids for Great Programming

NuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.

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Who Says Radio Stations Are Playing What They Want When They Tune In?

By Leigh Jacobs | Jun 4, 2018 | Comments Off on Who Says Radio Stations Are Playing What They Want When They Tune In?

Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.

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True/False: Payola is Alive & Well

By Leigh Jacobs | May 28, 2018 | Comments Off on True/False: Payola is Alive & Well

Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?

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True/False: Radio Station Playlists Are Repetitive to Save on Licensing Fees

By Leigh Jacobs | May 21, 2018 | Comments Off on True/False: Radio Station Playlists Are Repetitive to Save on Licensing Fees

We know radio is well thought of among Baby Boomers and Gen X, but what do Millennials and Gen Z believe?

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SHOUT IT OUT! NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out

By Lisa Dollinger | May 16, 2018 | Comments Off on SHOUT IT OUT! NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out

SHOUT IT OUT!   NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out   NuVoodoo to Present Key Findings From 11th Ratings Prospects Study on Thursday, May 3rd at the W Hollywood in “Fifteen…

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Contest Pig or Ratings Participant?

By Leigh Jacobs | May 14, 2018 | Comments Off on Contest Pig or Ratings Participant?

If would-be contest players know your contests are legitimate, they’ll be more likely to play your games.

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NuVoodoo’s Ratings Prospects Studies: What’s Next

By Leigh Jacobs | May 7, 2018 | Comments Off on NuVoodoo’s Ratings Prospects Studies: What’s Next

What new areas do you think we should investigate? What questions keep you up at night as you think about the future of our business? We’d love to incorporate your questions.

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This Week: Worldwide Radio Summit 2018

By Leigh Jacobs | Apr 30, 2018 | Comments Off on This Week: Worldwide Radio Summit 2018

We’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.

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This Week: The NuVoodoo Digital Marketing Webinar; Next Week: Worldwide Radio Summit

By Leigh Jacobs | Apr 23, 2018 | Comments Off on This Week: The NuVoodoo Digital Marketing Webinar; Next Week: Worldwide Radio Summit

There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.

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