PRESS RELEASE

Too Big to Ignore: Radio in the Bedroom

By Leigh Jacobs | Aug 20, 2018 | 0 Comments

Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.

Read More

Building Audience One Listener at a Time?

By Leigh Jacobs | Aug 13, 2018 | Comments Off on Building Audience One Listener at a Time?

Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.

Read More

Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs | Aug 6, 2018 | Comments Off on Music Station On-Air Talent: Bank Tellers of the Music Biz?

If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.

Read More

True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs | Jul 30, 2018 | Comments Off on True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

Read More

True/False: Radio Playlists Are Small to Save on Licensing Fees

By Leigh Jacobs | Jul 23, 2018 | Comments Off on True/False: Radio Playlists Are Small to Save on Licensing Fees

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

Read More

Pandora P1’s in Your Music Test Sample?

By Leigh Jacobs | Jul 16, 2018 | Comments Off on Pandora P1’s in Your Music Test Sample?

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

Read More

What Will You Think About on Vacation?

By Leigh Jacobs | Jul 9, 2018 | Comments Off on What Will You Think About on Vacation?

We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.

Read More

Music Testing: When Do Montages Make Sense?

By Leigh Jacobs | Jul 2, 2018 | Comments Off on Music Testing: When Do Montages Make Sense?

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

Read More

Lessons of the Liver List

By Leigh Jacobs | Jun 25, 2018 | Comments Off on Lessons of the Liver List

Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.

Read More

The Auditorium Music Test: May it Rest in Peace

By Leigh Jacobs | Jun 18, 2018 | Comments Off on The Auditorium Music Test: May it Rest in Peace

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.

Read More
RedVoodoo3

Questions about getting started? Drop us a line to find out more!

888.9Voodoo (888.986.6366)      TellMeMore@NuVoodoo.com