This week the NuVoodooans (NuVoo-doodads? NuVoodooists? NuVoodooians? NoVoodoonese?) are hard at work presenting our new webinar installment, The NuVoodoo Complete Guide to Digital Marketing for Radio Ratings Success. It’s a deep dive into our proprietary studies and our best-practices playbook. In a bit over 30 minutes we’re planning to include:
- The game-changing opportunities Smart Speakers like Amazon Echo and Google Home bring to the radio industry.
- Which digital channels likely ratings respondents use most and use most often.
- Social media use by demo, by format and TSL level.
- Facebook’s recent decision to eliminate 3rd party targeting, consumer privacy concerns and the urgent need for radio to be responsible for its own listener data.
- The messaging app that has exploded among all demos in 2018 and what that means to your station.
If you needed more data to convince you how utterly smartphone-centric consumers have become, take a look at daily smartphone usage.
And these are self-reported numbers. There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand. So, it follows that if you’re trying to get some of their attention, the smartphone is a great place to start. And, of course, we’ll show how those numbers distort among those most likely to play the ratings game as Nielsen respondents.
We’re covering a lot of ground in the time allotted and will be working hard to make sure we don’t waste anyone’s time. Presentations of this webinar continue through Thursday, April 26. Registration is available here.
Meanwhile, we’re preparing for our appearance at Worldwide Radio Summit 2018 in Hollywood next week. If the webinar agenda above wasn’t ambitious enough, we’ve committed to presenting “Fifteen Things (In 15 Minutes) That You Can Do to Boost Ratings” next Thursday afternoon, May 3 at Worldwide Radio Summit. We’re promising more actionable ideas with fewer charts and graphs. We’ve also promised to skip the obvious and unlikely (slash commercial inventory, get a killer morning show, buy a ton of marketing) and present ideas attendees can take back to their stations and implement right away. Did we mention that we’re doing all the above in one quarter hour?