OUR BLOG

How Many People Have You Delighted Today?

By Leigh Jacobs | November 12, 2018

As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.

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Are You Serving Your Local Community?

By Leigh Jacobs | November 5, 2018

Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.

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Passion Beyond the Playlist

By Leigh Jacobs | October 29, 2018

It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.

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Weaponizing the Weather

By Leigh Jacobs | October 22, 2018

“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”

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Do DJ’s on Radio Stations Say Anything Interesting?

By Leigh Jacobs | October 15, 2018

To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.

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True/False: None of My Friends Listens to FM or AM Radio

By Leigh Jacobs | October 8, 2018

The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.

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Hook Clusters: A Love/Hate Relationship

By Leigh Jacobs | October 1, 2018

Many respondents are able to imagine a 30-second grouping of hooks as a radio format. The stations they’ve listened to form a framework to help them. So, format montages can be very effective.

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Group Contesting vs. Local Contesting: Answers

By Leigh Jacobs | September 24, 2018

When we fielded NuVoodoo Ratings Prospects Study XI back in January, we asked respondents which sounded better to them: a contest where the 25th local caller won $250 or a contest where the 25th nationwide caller won $1000.

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Podcast: All Access Interviews NuVoodoo President/CEO Carolyn Gilbert

By PJ Kling | September 20, 2018

Backstage at the 2018 Worldwide Radio Summit, Carolyn Gilbert of NuVoodoo Media Services talks about how radio research has evolved over time and what it means for the future of the industry.

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Got Radio?

By Leigh Jacobs | September 17, 2018

We know from our Ratings Prospects Studies that severe weather causes listeners to tune in and/or switch stations. And this hurricane season will again test the resourcefulness of citizens, emergency responders and broadcasters.

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