OUR BLOG

Who’s NOT on Social Media Every Day?

By Leigh Jacobs | January 27, 2020

We hear all the time about people who decide they’re going to limit or stop their use of Social Media. This time around we wanted to make sure we quantified just how many folks have actually managed to swear off and avoid daily Social Media usage.

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Rigged Radio Station Contest Perceptions & New Webinars

By Leigh Jacobs | January 20, 2020

If your goal is to reduce the suspicion that no one wins your stations’ contests, getting proof of performance on the air is your most powerful weapon.

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Ratings Prospects Study XV: Preview of Coming Attractions

By Leigh Jacobs | January 13, 2020

These new data from across all PPM markets will help stations program and promote effectively for 2020 and beyond.

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Headphones vs Smart Speakers

By Leigh Jacobs | January 6, 2020

Until or unless Nielsen solves capturing headphone/earbud listening for PPM, however, it’s probably for the best that radio may be addled among those listening on those teeny, very personal speakers.

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Will Santa Be Bringing a Smart Speaker to Someone You Know?

By Leigh Jacobs | December 9, 2019

As of this summer, three in eight Smart Speaker owners complained that they’d had problems getting a Smart Speaker to play a station they wanted to hear.

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Our Annual PD Salute

By Jake Hofnagel | December 2, 2019

Program Directors. We love you all.

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Where’s Your Newest Radio?

By Leigh Jacobs | November 23, 2019

We’ll be updating our understanding of tech purchases and taking a look at the state of the dashboard in our 15th Ratings Prospects Study that we’re preparing to field at the start of 2020. And we’re asking for your input on what other questions you’d like us to explore.

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Are Requests Still Potent?

By Leigh Jacobs | November 18, 2019

Inciting tune-in one person at a time isn’t a remedy for goosing a particular month – it’s a long-term commitment.

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What Would You Ask Ratings Participants?

By Leigh Jacobs | November 11, 2019

The better we can understand those who are likely to play the ratings game with Nielsen, the better we’ll be at connecting with them through programming, promotion and marketing efforts

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The Sweetest and Most Important Sound

By Leigh Jacobs | November 4, 2019

Dale Carnegie said, “A person’s name is to him or her the sweetest and most important sound in any language.”

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