OUR BLOG

Marketing & Contesting for Fall 2020

By Leigh Jacobs | June 29, 2020

Reserve your slot now at: nuvoodoo.com/webinar-signup.

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Welcome to Marketing in the New AbNoRmaL

By Leigh Jacobs | June 22, 2020

Knowing data-driven decisions are better decisions, NuVoodoo is committed to supporting you with actionable intel to guide you through the volatility of the next few months.

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Coronavirus: Getting Back to Normal Yet?

By Leigh Jacobs | June 15, 2020

At a time when we’re all getting tired of restrictions and the routine imposed by restrictions, content will burn faster than ever. The specific content recommendations we published recently showed greater interest in advice from medical experts than from government officials. And, of course, original content from your station with experts from your area is always a good call.

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What Listeners Expect from Radio in the Wake of George Floyd Protests

By Leigh Jacobs | June 8, 2020

A sample of over 500 radio listeners nationwide, also ages 16-54, points to what listeners expect from stations in reaction to on-going protests.

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Good News for Radio

By Mike O'Connor | June 5, 2020

Today’s jobs report from the Bureau of Labor Statistics is a very hopeful sign for radio.

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Coronavirus Updates: Still Necessary?

By Leigh Jacobs | June 1, 2020

Retaining the franchise of being where to go for local information remains important while listeners deal with restoring their lives – and especially while they navigate these next months of uncertainty.

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Making Coronavirus Coverage Count

By Leigh Jacobs | May 26, 2020

We continue to ask respondents what coronavirus-related programming they want on the FM music stations they listen to most. We weren’t surprised by the results from nearly 2,200 respondents, ages 16-54 last week that placed the potential for breaking news about medical advancements at the top of the ranking.

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COVID-19 Recovery Messaging

By Leigh Jacobs | May 4, 2020

In addition to continuing to track concern about the virus and attitudes toward reopening the economy, we’ve started researching attitudes about brands and advertising in the pandemic.

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Webinar This Week: Helping Your Listeners & Your Station Through the Pandemic & Beyond

By Leigh Jacobs | April 27, 2020

During the new webinar, Mike O’Connor, PJ Kling and I will review the latest NuVoodoo listener research on the pandemic and map out the best strategies and tactics to meet the challenges ahead in just over a half hour.

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New Webinar to Get You Through and Beyond COVID-19

By Leigh Jacobs | April 20, 2020

During the new webinar, Mike O’Connor, PJ Kling and I will review the latest NuVoodoo listener research on the pandemic and map out the best strategies and tactics to meet the challenges ahead in just over a half hour.

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