OUR BLOG

Making Coronavirus Coverage Count

By Leigh Jacobs | May 26, 2020

We continue to ask respondents what coronavirus-related programming they want on the FM music stations they listen to most. We weren’t surprised by the results from nearly 2,200 respondents, ages 16-54 last week that placed the potential for breaking news about medical advancements at the top of the ranking.

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COVID-19 Recovery Messaging

By Leigh Jacobs | May 4, 2020

In addition to continuing to track concern about the virus and attitudes toward reopening the economy, we’ve started researching attitudes about brands and advertising in the pandemic.

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Webinar This Week: Helping Your Listeners & Your Station Through the Pandemic & Beyond

By Leigh Jacobs | April 27, 2020

During the new webinar, Mike O’Connor, PJ Kling and I will review the latest NuVoodoo listener research on the pandemic and map out the best strategies and tactics to meet the challenges ahead in just over a half hour.

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New Webinar to Get You Through and Beyond COVID-19

By Leigh Jacobs | April 20, 2020

During the new webinar, Mike O’Connor, PJ Kling and I will review the latest NuVoodoo listener research on the pandemic and map out the best strategies and tactics to meet the challenges ahead in just over a half hour.

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Music vs. COVID Content: Striking the Balance

By Leigh Jacobs | April 13, 2020

The most important facet of local radio will continue to be its community-connected content.

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Why At-Work Imaging, Contesting and Marketing (At Some Point) Matters More Than Ever

By Mike O'Connor | April 6, 2020

If you have the opportunity to get cash in the hands of the audience before the government can, know that you have an audience ready to participate.

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Radio Programming & Coronavirus: What Can You Do?

By PJ Kling | March 30, 2020

As always when it comes to contesting, focus on the benefits to the audience, not just the details of how to win. Look through their eyes.

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Coronavirus Coverage: What Should be On the Air?

By Leigh Jacobs | March 23, 2020

Radio will focus on the changing needs of its listeners and its communities – as it has for decades. Keep your head. And wash your hands.

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Coronavirus & Radio

By Leigh Jacobs | March 16, 2020

While the online space stands to be the big winner as people search for local information, Radio stands to benefit as well – as long as you have a plan and have information to share.

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NuVoodoo Media Study: COVID-19 and Radio

By russ928 | March 12, 2020
Radio host wearing headphones operating sound mixer on table in studio

As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…

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