OUR BLOG

Our Annual PD Salute

By Jake Hofnagel | December 2, 2019

Program Directors. We love you all.

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Where’s Your Newest Radio?

By Leigh Jacobs | November 23, 2019

We’ll be updating our understanding of tech purchases and taking a look at the state of the dashboard in our 15th Ratings Prospects Study that we’re preparing to field at the start of 2020. And we’re asking for your input on what other questions you’d like us to explore.

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Are Requests Still Potent?

By Leigh Jacobs | November 18, 2019

Inciting tune-in one person at a time isn’t a remedy for goosing a particular month – it’s a long-term commitment.

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What Would You Ask Ratings Participants?

By Leigh Jacobs | November 11, 2019

The better we can understand those who are likely to play the ratings game with Nielsen, the better we’ll be at connecting with them through programming, promotion and marketing efforts

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The Sweetest and Most Important Sound

By Leigh Jacobs | November 4, 2019

Dale Carnegie said, “A person’s name is to him or her the sweetest and most important sound in any language.”

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Serving the Audience

By Leigh Jacobs | October 28, 2019

Over the years radio has spent a lot of time ridding stations of potential tune-outs, but far less time considering what could be potential tune-ins; in effect, new ways to serve listeners.

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If We Ask the Same Questions…

By Leigh Jacobs | October 21, 2019

Broadcast radio needs more reasons for consumers to connect more often and new reasons for consumers to fall in love with our brands all over again.

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Gerrymandering & Music Test Samples

By Leigh Jacobs | October 14, 2019

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Politics and Music Station Positioning

By Leigh Jacobs | October 7, 2019

Music radio listeners need a break from the relentless attention media outlets are giving to politics – and that will only become more so in the months ahead.

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Group vs. Local Contesting

By Leigh Jacobs | September 30, 2019

If you’re running a local contest, you should be using every possible tactic to reinforce that benefit.

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