Growing Contest Prizes = Growing Ratings?

By Leigh Jacobs | December 10, 2018

NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.

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Why Did You Get Into Radio?

By Leigh Jacobs | December 3, 2018

Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.

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A Bad Dancer Won “Dancing With the Stars?!”

By Leigh Jacobs | November 26, 2018

Radio’s biggest PR coup this year may be crowning a non-dancer the winner of a dancing competition.

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Got Emergency Plans?

By Leigh Jacobs | November 19, 2018

You won’t be able to anticipate everything that may happen. There will be unexpected aspects in any emergency. But, planning today will absolutely increase your readiness tomorrow.

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How Many People Have You Delighted Today?

By Leigh Jacobs | November 12, 2018

As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.

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Are You Serving Your Local Community?

By Leigh Jacobs | November 5, 2018

Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.

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Passion Beyond the Playlist

By Leigh Jacobs | October 29, 2018

It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.

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Weaponizing the Weather

By Leigh Jacobs | October 22, 2018

“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”

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Do DJ’s on Radio Stations Say Anything Interesting?

By Leigh Jacobs | October 15, 2018

To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.

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True/False: None of My Friends Listens to FM or AM Radio

By Leigh Jacobs | October 8, 2018

The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.

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