Gerrymandering & Music Test Samples

By Leigh Jacobs | October 14, 2019

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Politics and Music Station Positioning

By Leigh Jacobs | October 7, 2019

Music radio listeners need a break from the relentless attention media outlets are giving to politics – and that will only become more so in the months ahead.

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Group vs. Local Contesting

By Leigh Jacobs | September 30, 2019

If you’re running a local contest, you should be using every possible tactic to reinforce that benefit.

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Smart Speakers: Coming to the Car

By Leigh Jacobs | September 23, 2019

Amplifying the urgency of aligning your station with Smart Speaker technology is news that Alexa is making her way into the car.

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Smart Speakers: Bedroom, Living Room and … Car?

By Leigh Jacobs | September 16, 2019

The opportunity to train loyal listeners to start their days listening to a radio morning show via Smart Speaker is tremendous.

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Are Smart Speakers Really THAT Important?

By Leigh Jacobs | September 9, 2019

Percentages are up for every category of things we’ve asked respondents about listening to via Smart Speakers. And now Smart Speaker technology is coming to the car.

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Who Thinks Radio Station Contests Are Rigged?

By Leigh Jacobs | September 3, 2019

We know that perceptions about contest legitimacy vary widely from our work conducting perceptual studies for client stations.

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What Are the Best Contest Mechanisms?

By Leigh Jacobs | August 26, 2019

If you’re going to play “The Name Game,” it’s wise to ask for no more information than you really need.

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Why Contests Are So Important

By Leigh Jacobs | August 19, 2019

Though contests fall far behind delivering great music or entertaining personalities as primary reasons listeners choose one station over another overall, contests are of substantially greater interest to … likely ratings participants.

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Commercial-Free Cash Powers the Workday

By Leigh Jacobs | August 12, 2019

It pays to know when the workday starts in your market.

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