OUR BLOG

The Workplace Listening Opportunity is BIGGER Than Ever

By Leigh Jacobs | July 15, 2019

We’ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger).

Read More

Music Testing: Do Montages Make Sense for Screening?

By Leigh Jacobs | July 8, 2019

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

Read More

Main Advantages of FM: A Sneak Peek

By Leigh Jacobs | July 1, 2019

In our new study of over 3,000 respondents ages 14-54 from across all PPM markets fielded last month, we went looking for the main advantages of FM radio. You already know the #1 advantage they gave us, but we were surprised by the #2 advantage: Stations are connected with your local community.

Read More

Building Radio’s Bench: Are We Getting the Best From Today’s Grads?

By Leigh Jacobs | June 24, 2019

We’ve long thought that colleges weren’t necessarily optimizing the wealth of knowledge available to share with their students from the business community. And that we, as radio folk, weren’t doing enough to inspire and tap into the incredible talent at local colleges and universities. What we have here might just be a failure to communicate!

Read More

More Winners, A New Study and Questioning the Status Quo

By Leigh Jacobs | June 17, 2019

We’re crunching the numbers now on NuVoodoo Ratings Prospects Study 14 – a fresh set of over 3,000 interviews among 14-54’s across all PPM markets. We’ll be launching a new series of free webinars next month, starting with an update on winning the workplace war.

Read More

NuVoodoo’s Ratings IQ Game Show: People Really Win!

By Jake Hofnagel | June 10, 2019

Attendees of our final Ratings IQ Game Show for the spring this Wednesday, June 12 at 3 PM will have the opportunity to get paid for finding the meters as well. It’s a highly interactive 30-minute session, stacked with lots of information … presented as a game show.

Read More

On Your Computer This Week: NuVoodoo’s Ratings IQ Game Show

By Leigh Jacobs | June 3, 2019

This is the online version of our session at Worldwide Radio Summit this spring. Instead of making attendees sit through yet another research presentation, we did a game show.

Read More

YouTube’s Ratings Impact – Can It Deliver Like An Old School TV Buy?

By Mike O'Connor | May 22, 2019

In our ongoing NuVoodoo studies of the best ways to reach those likely to participate in the ratings, YouTube has enjoyed spectacular growth over the past few years.

Read More

Coming to Your Computer: NuVoodoo’s Ratings IQ Game Show

By Leigh Jacobs | May 20, 2019

It’s your chance to test what you know about likely ratings respondents, based on our 2019 Ratings Prospects Study.

Read More

Will Bots Kill Your Station’s Digital Ad Campaign?

By Mike O'Connor | May 13, 2019

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.

Read More