OUR BLOG

Who Thinks Radio Station Contests Are Rigged?

By Leigh Jacobs | September 3, 2019

We know that perceptions about contest legitimacy vary widely from our work conducting perceptual studies for client stations.

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What Are the Best Contest Mechanisms?

By Leigh Jacobs | August 26, 2019

If you’re going to play “The Name Game,” it’s wise to ask for no more information than you really need.

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Why Contests Are So Important

By Leigh Jacobs | August 19, 2019

Though contests fall far behind delivering great music or entertaining personalities as primary reasons listeners choose one station over another overall, contests are of substantially greater interest to … likely ratings participants.

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Commercial-Free Cash Powers the Workday

By Leigh Jacobs | August 12, 2019

It pays to know when the workday starts in your market.

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Free Information to Power Your Fall Marketing & Promotions

By Leigh Jacobs | August 5, 2019

Our Fall 2019 Contesting and Marketing Guide will dive deep into everything you need to put the finishing touches on your contesting and marketing plans.

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Bringing Back At-Work Digital Listeners

By Jake Hofnagel | July 29, 2019

Many of those who listen to digital pureplays at work today recognize the additional benefits of FM radio: people they like, the local community connection and, of course, no cost.

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What Percentage Listen to Terrestrial At Work?

By Leigh Jacobs | July 22, 2019

With 60% of the ratings-susceptible respondents we’ve identified saying they listen at work, there are a lot of quarter hours up for grabs. Yet, those who pay attention to declines in workday PUMM levels know that the competition for at-work listening has never been more fierce.

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The Workplace Listening Opportunity is BIGGER Than Ever

By Leigh Jacobs | July 15, 2019

We’ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger).

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Music Testing: Do Montages Make Sense for Screening?

By Leigh Jacobs | July 8, 2019

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Main Advantages of FM: A Sneak Peek

By Leigh Jacobs | July 1, 2019

In our new study of over 3,000 respondents ages 14-54 from across all PPM markets fielded last month, we went looking for the main advantages of FM radio. You already know the #1 advantage they gave us, but we were surprised by the #2 advantage: Stations are connected with your local community.

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