OUR BLOG

NuVoodoo’s Ratings IQ Game Show: People Really Win!

By Jake Hofnagel | June 10, 2019

Attendees of our final Ratings IQ Game Show for the spring this Wednesday, June 12 at 3 PM will have the opportunity to get paid for finding the meters as well. It’s a highly interactive 30-minute session, stacked with lots of information … presented as a game show.

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On Your Computer This Week: NuVoodoo’s Ratings IQ Game Show

By Leigh Jacobs | June 3, 2019

This is the online version of our session at Worldwide Radio Summit this spring. Instead of making attendees sit through yet another research presentation, we did a game show.

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YouTube’s Ratings Impact – Can It Deliver Like An Old School TV Buy?

By Mike O'Connor | May 22, 2019

In our ongoing NuVoodoo studies of the best ways to reach those likely to participate in the ratings, YouTube has enjoyed spectacular growth over the past few years.

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Coming to Your Computer: NuVoodoo’s Ratings IQ Game Show

By Leigh Jacobs | May 20, 2019

It’s your chance to test what you know about likely ratings respondents, based on our 2019 Ratings Prospects Study.

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Will Bots Kill Your Station’s Digital Ad Campaign?

By Mike O'Connor | May 13, 2019

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.

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And The Happiest Music Station P1’s Are…

By Leigh Jacobs | May 6, 2019

These ratings likelies are more attuned to radio and happier with the stations they listen to, compared to the overall sample. It’s one more reason we love ratings participants.

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What Research Respondents Can Tell You About Songs

By Leigh Jacobs | April 29, 2019

Valuable data will tell you which songs are familiar and which songs people really like. From there, it’s up to expert programmers to make decisions using experience and intuition.

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If You Stop Doing Auditorium Tests …

By Leigh Jacobs | April 22, 2019

You get better data, from respondents who are in a more natural, comfortable setting. No group dynamics. No concerns about going to an unfamiliar hotel setting at night.

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Impediments to Effective Contests: Part Two

By Leigh Jacobs | April 15, 2019

It’s critical to plan where and how you’re going to try to get listeners to register.

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Impediments to Effective Contests: Part One

By Leigh Jacobs | April 8, 2019

Our best practice: keep the information you require for your contest entries at a minimum.

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