OUR BLOG

The Immortal Words of Elmer Fudd

By Leigh Jacobs | September 28, 2015

“Shhhh. Be vewy, vewy quiet, I’m hunting wabbits.” Radio programmers and marketers need to be able to concentrate as well, because they’re hunting ratings participants. With so few meters or diaries spread around in the Zip Codes that Nielsen will reveal have been the sources of recent listening in a market, tilting the tables in…

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PPM Respondents: Love ‘em or Hate ‘em?

By Leigh Jacobs | September 22, 2015

PPM Respondents: Love ‘em or Hate ‘em? In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to…

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What Percentage of PPM Participants Would Tell You Their Social Security Number?

By Leigh Jacobs | September 21, 2015

With iOS 9, Apple adds its Find Friends app into the OS. While families and spouses (and close knit groups of friends) have installed it (or Find iPhone) to keep up on one another’s whereabouts, the app will doubtless get more usage and attention with the rollout of the new iOS. And it brings up…

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Which Works Better: Algorithms or Music Testing + Experience?

By Leigh Jacobs | September 15, 2015

Despite the incredible ability to tweak Pandora to your exact music taste, we wondered, day-in, day-out, which has the perception of doing a better job with music selection: Pandora or broadcast radio.  The facts of the matter are that radio has spent decades applying both science and art to making better playlists and that while…

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Are These Kids About to Get Wiped Out in an Accident?

By Leigh Jacobs | September 14, 2015

There were a lot of drowsy people stumbling through their days this past Wednesday: those of us who stayed up late to watch the premiere of the new CBS-TV Late Show with Stephen Colbert. During the show, parents of driving-age teens cringed as a cinematic-looking commercial came on showing three teens in a car, listening…

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NUVOODOO STUDY REVEALS THAT RADIO REMAINS STRONG WITH LIKELY PPM PARTICIPANTS

By Lisa Dollinger | September 8, 2015

NuVoodoo Media Services, a next generation media research and marketing company, announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. Among nearly 1100 respondents, ages 14-54 in all PPM markets, 89% use radio daily among those who say they would participate in a PPM-style ratings methodology. Radio remains highly relevant – especially…

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Pumpkin Spice Lattes Mean Just One Thing

By Leigh Jacobs | September 8, 2015

The days are getting shorter. School buses are back on the road. Pumpkin spice lattes are returning to your local coffee house. All of this, of course, can mean only one thing: budget time is nearly here! One of the toughest things about serially-tightened budgets is that many stations are looking for ways to reduce…

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Peaceful Coexistence Doesn’t Mean We Can’t Fight

By Leigh Jacobs | September 8, 2015

At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year.  But, things are now moving so fast, especially in Social…

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Why We Love Meter Wearers

By Leigh Jacobs | September 2, 2015

We love those who will wear a PPM for a lot of reasons.  We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel; when their habits change and our ratings change with them).  But, PPM wearers are radio’s…

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The Importance of Personalization

By Leigh Jacobs | August 31, 2015

We’re preparing the most recently-fielded NuVoodoo PPM Prospects Study now for release to NuVoodoo clients gearing up for the fall ratings periods. We’ll also be sharing highlights during a panel at the NAB Radio Show in Atlanta. In these latest data we again see the tremendous power of direct mail as a point of contact…

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