OUR BLOG

It pays to know when the workday starts in your market.

Our Fall 2019 Contesting and Marketing Guide will dive deep into everything you need to put the finishing touches on your contesting and marketing plans.

Many of those who listen to digital pureplays at work today recognize the additional benefits of FM radio: people they like, the local community connection and, of course, no cost.

With 60% of the ratings-susceptible respondents we’ve identified saying they listen at work, there are a lot of quarter hours up for grabs. Yet, those who pay attention to declines in workday PUMM levels know that the competition for at-work listening has never been more fierce.

We’ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger).

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

In our new study of over 3,000 respondents ages 14-54 from across all PPM markets fielded last month, we went looking for the main advantages of FM radio. You already know the #1 advantage they gave us, but we were surprised by the #2 advantage: Stations are connected with your local community.

We’ve long thought that colleges weren’t necessarily optimizing the wealth of knowledge available to share with their students from the business community. And that we, as radio folk, weren’t doing enough to inspire and tap into the incredible talent at local colleges and universities. What we have here might just be a failure to communicate!

We’re crunching the numbers now on NuVoodoo Ratings Prospects Study 14 – a fresh set of over 3,000 interviews among 14-54’s across all PPM markets. We’ll be launching a new series of free webinars next month, starting with an update on winning the workplace war.

Attendees of our final Ratings IQ Game Show for the spring this Wednesday, June 12 at 3 PM will have the opportunity to get paid for finding the meters as well. It’s a highly interactive 30-minute session, stacked with lots of information … presented as a game show.