NuVoodoo Media Study: COVID-19 and Radio

By russ928 | March 12, 2020
Radio host wearing headphones operating sound mixer on table in studio

As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…

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New Ways to Play The Ratings Game

By Leigh Jacobs | March 9, 2020

Stations need to maximize the opportunity by making it easy for listeners to “tune” their Smart Speakers to their station.

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Talk Show Tuneout

By Leigh Jacobs | March 2, 2020

One of the widespread things we’ll be looking at is the response to this question: “Imagine you tune into a talk show during the middle of a segment, so you don’t know what’s being discussed. How long will you listen before deciding the show isn’t interesting to you and tuning to something else?”

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The Kind of Feedback You Want…

By Jake Hofnagel | February 24, 2020

While folks setting up a sound system at a station appearance need to work to eliminate feedback, getting feedback from listeners is always a benefit.

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Changes in Social Media?

By Leigh Jacobs | February 17, 2020

Are changes afoot in the Social Media landscape?

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Headphones: Noise Canceling or Ratings Canceling?

By Leigh Jacobs | February 10, 2020

Don’t assume that those headphones and earbuds are exclusively providing audio from non-broadcast sources like Spotify and Pandora.

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How Many Are Addicted to Radio in 2020?

By Leigh Jacobs | February 3, 2020

Smartphone addiction is immense: three-quarters of our sample overall and 6 in 7 among Millennials say they’re addicted to their smartphone.

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Who’s NOT on Social Media Every Day?

By Leigh Jacobs | January 27, 2020

We hear all the time about people who decide they’re going to limit or stop their use of Social Media. This time around we wanted to make sure we quantified just how many folks have actually managed to swear off and avoid daily Social Media usage.

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Rigged Radio Station Contest Perceptions & New Webinars

By Leigh Jacobs | January 20, 2020

If your goal is to reduce the suspicion that no one wins your stations’ contests, getting proof of performance on the air is your most powerful weapon.

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Ratings Prospects Study XV: Preview of Coming Attractions

By Leigh Jacobs | January 13, 2020

These new data from across all PPM markets will help stations program and promote effectively for 2020 and beyond.

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