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While these ideas won’t take the place of describing what it is your station does for listeners, they can be powerful add-ons that connect with listeners and bring them together while setting your station apart from your competition.

Attending WWRS this year? Come say hello!

In the search for ways to differentiate stations from Spotify and Pandora playlists, the local community service angle can be very potent.

We asked, “Which of these sources would you expect to be good at helping you discover music you do not know, but fits your taste?”

Amazon’s VP of Music, Steve Boom, was on a panel at last week’s CRS, and said, “Tens of millions of hours of terrestrial radio is being listened to on Echo every month. We just brought radio into the home.”

A prime placement for Smart Speakers is turning out to be the bedroom. Because of the ubiquity of the clock radio, the bedroom was home turf for radio once upon a time. But clock radios are now about as common as rotary phones.

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

uVoodoo has led the way in using properly-recruited online samples for media research. We’re working to find the next ways to make opinion-gathering more accurate and efficient, because some things never change.

At NuVoodoo, we believe that data-driven decisions are better decisions. We’re always glad to work to find ways to get actionable listener feedback on issues – including logos and audio production.