Commercial-Free Cash Powers the Workday

By Leigh Jacobs | August 12, 2019

It pays to know when the workday starts in your market.

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Free Information to Power Your Fall Marketing & Promotions

By Leigh Jacobs | August 5, 2019

Our Fall 2019 Contesting and Marketing Guide will dive deep into everything you need to put the finishing touches on your contesting and marketing plans.

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Bringing Back At-Work Digital Listeners

By Jake Hofnagel | July 29, 2019

Many of those who listen to digital pureplays at work today recognize the additional benefits of FM radio: people they like, the local community connection and, of course, no cost.

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What Percentage Listen to Terrestrial At Work?

By Leigh Jacobs | July 22, 2019

With 60% of the ratings-susceptible respondents we’ve identified saying they listen at work, there are a lot of quarter hours up for grabs. Yet, those who pay attention to declines in workday PUMM levels know that the competition for at-work listening has never been more fierce.

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The Workplace Listening Opportunity is BIGGER Than Ever

By Leigh Jacobs | July 15, 2019

We’ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger).

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Music Testing: Do Montages Make Sense for Screening?

By Leigh Jacobs | July 8, 2019

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Main Advantages of FM: A Sneak Peek

By Leigh Jacobs | July 1, 2019

In our new study of over 3,000 respondents ages 14-54 from across all PPM markets fielded last month, we went looking for the main advantages of FM radio. You already know the #1 advantage they gave us, but we were surprised by the #2 advantage: Stations are connected with your local community.

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Building Radio’s Bench: Are We Getting the Best From Today’s Grads?

By Leigh Jacobs | June 24, 2019

We’ve long thought that colleges weren’t necessarily optimizing the wealth of knowledge available to share with their students from the business community. And that we, as radio folk, weren’t doing enough to inspire and tap into the incredible talent at local colleges and universities. What we have here might just be a failure to communicate!

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More Winners, A New Study and Questioning the Status Quo

By Leigh Jacobs | June 17, 2019

We’re crunching the numbers now on NuVoodoo Ratings Prospects Study 14 – a fresh set of over 3,000 interviews among 14-54’s across all PPM markets. We’ll be launching a new series of free webinars next month, starting with an update on winning the workplace war.

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NuVoodoo’s Ratings IQ Game Show: People Really Win!

By Jake Hofnagel | June 10, 2019

Attendees of our final Ratings IQ Game Show for the spring this Wednesday, June 12 at 3 PM will have the opportunity to get paid for finding the meters as well. It’s a highly interactive 30-minute session, stacked with lots of information … presented as a game show.

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