OUR BLOG
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read More
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read MoreMusic research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.
Read More
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
Read MoreMusic testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
Read MoreNotifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.
Read MoreDecades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.
Read MoreNuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.
Read More
Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.
Read MoreOur digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?
Read More