OUR BLOG

True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs | July 30, 2018

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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True/False: Radio Playlists Are Small to Save on Licensing Fees

By Leigh Jacobs | July 23, 2018

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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Pandora P1’s in Your Music Test Sample?

By Leigh Jacobs | July 16, 2018

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

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What Will You Think About on Vacation?

By Leigh Jacobs | July 9, 2018

We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.

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Music Testing: When Do Montages Make Sense?

By Leigh Jacobs | July 2, 2018

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Lessons of the Liver List

By Leigh Jacobs | June 25, 2018

Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.

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The Auditorium Music Test: May it Rest in Peace

By Leigh Jacobs | June 18, 2018

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.

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Data-Driven Marketing: Steroids for Great Programming

By Leigh Jacobs | June 11, 2018

NuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.

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Who Says Radio Stations Are Playing What They Want When They Tune In?

By Leigh Jacobs | June 4, 2018

Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.

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True/False: Payola is Alive & Well

By Leigh Jacobs | May 28, 2018

Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?

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