OUR BLOG

We’ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger).

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

In our new study of over 3,000 respondents ages 14-54 from across all PPM markets fielded last month, we went looking for the main advantages of FM radio. You already know the #1 advantage they gave us, but we were surprised by the #2 advantage: Stations are connected with your local community.

We’ve long thought that colleges weren’t necessarily optimizing the wealth of knowledge available to share with their students from the business community. And that we, as radio folk, weren’t doing enough to inspire and tap into the incredible talent at local colleges and universities. What we have here might just be a failure to communicate!

We’re crunching the numbers now on NuVoodoo Ratings Prospects Study 14 – a fresh set of over 3,000 interviews among 14-54’s across all PPM markets. We’ll be launching a new series of free webinars next month, starting with an update on winning the workplace war.

Attendees of our final Ratings IQ Game Show for the spring this Wednesday, June 12 at 3 PM will have the opportunity to get paid for finding the meters as well. It’s a highly interactive 30-minute session, stacked with lots of information … presented as a game show.

This is the online version of our session at Worldwide Radio Summit this spring. Instead of making attendees sit through yet another research presentation, we did a game show.

It’s your chance to test what you know about likely ratings respondents, based on our 2019 Ratings Prospects Study.

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.