OUR BLOG
Who decides what gets posted at your station(s)? Who monitors which posts get good reactions and which don’t? Who from the station responds to the comments? Who critiques the posts and comments? It may not seem very important, but everything the station posts on Social Media is important content representing vital interactions with listeners.
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New technology has changed the new music playing field forever. But radio doesn’t have to go quietly into the night.
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Just as the content on your airwaves needs to be carefully planned and executed with consistency, the content you publish in Social Media requires similar attention.
Read MoreListeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.
Read MoreInciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.
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If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.
Read MoreOf course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
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Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read MoreMusic research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.
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We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
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