OUR BLOG

Who Monitors Social Media Posts for Your Station?

By Leigh Jacobs | September 10, 2018

Who decides what gets posted at your station(s)? Who monitors which posts get good reactions and which don’t? Who from the station responds to the comments? Who critiques the posts and comments? It may not seem very important, but everything the station posts on Social Media is important content representing vital interactions with listeners.

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New Music Discovery: Good News/Bad News

By Leigh Jacobs | September 4, 2018

New technology has changed the new music playing field forever. But radio doesn’t have to go quietly into the night.

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Who Manages Content on Your Social Media Feeds?

By Leigh Jacobs | August 27, 2018

Just as the content on your airwaves needs to be carefully planned and executed with consistency, the content you publish in Social Media requires similar attention.

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Too Big to Ignore: Radio in the Bedroom

By Leigh Jacobs | August 20, 2018

Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.

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Building Audience One Listener at a Time?

By Leigh Jacobs | August 13, 2018

Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.

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Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs | August 6, 2018

If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.

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True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs | July 30, 2018

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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True/False: Radio Playlists Are Small to Save on Licensing Fees

By Leigh Jacobs | July 23, 2018

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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Pandora P1’s in Your Music Test Sample?

By Leigh Jacobs | July 16, 2018

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

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What Will You Think About on Vacation?

By Leigh Jacobs | July 9, 2018

We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.

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