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Stations need to maximize the opportunity by making it easy for listeners to “tune” their Smart Speakers to their station.

One of the widespread things we’ll be looking at is the response to this question: “Imagine you tune into a talk show during the middle of a segment, so you don’t know what’s being discussed. How long will you listen before deciding the show isn’t interesting to you and tuning to something else?”

While folks setting up a sound system at a station appearance need to work to eliminate feedback, getting feedback from listeners is always a benefit.

Are changes afoot in the Social Media landscape?

Don’t assume that those headphones and earbuds are exclusively providing audio from non-broadcast sources like Spotify and Pandora.

Smartphone addiction is immense: three-quarters of our sample overall and 6 in 7 among Millennials say they’re addicted to their smartphone.

We hear all the time about people who decide they’re going to limit or stop their use of Social Media. This time around we wanted to make sure we quantified just how many folks have actually managed to swear off and avoid daily Social Media usage.

If your goal is to reduce the suspicion that no one wins your stations’ contests, getting proof of performance on the air is your most powerful weapon.

These new data from across all PPM markets will help stations program and promote effectively for 2020 and beyond.