Making Coronavirus Coverage Count

We continue to ask respondents what coronavirus-related programming they want on the FM music stations they listen to most. We weren’t surprised by the results from nearly 2,200 respondents, ages 16-54 last week that placed the potential for breaking news about medical advancements at the top of the ranking.

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COVID-19 Recovery Messaging

In addition to continuing to track concern about the virus and attitudes toward reopening the economy, we’ve started researching attitudes about brands and advertising in the pandemic.

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Coronavirus & Radio

While the online space stands to be the big winner as people search for local information, Radio stands to benefit as well – as long as you have a plan and have information to share.

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NuVoodoo Media Study: COVID-19 and Radio

Radio host wearing headphones operating sound mixer on table in studio

As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…

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