blog

Growing Contest Prizes = Growing Ratings?

NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.

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Why Did You Get Into Radio?

Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.

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Got Emergency Plans?

You won’t be able to anticipate everything that may happen. There will be unexpected aspects in any emergency. But, planning today will absolutely increase your readiness tomorrow.

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How Many People Have You Delighted Today?

As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.

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Weaponizing the Weather

“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”

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