blog

Where’s Your Newest Radio?

We’ll be updating our understanding of tech purchases and taking a look at the state of the dashboard in our 15th Ratings Prospects Study that we’re preparing to field at the start of 2020. And we’re asking for your input on what other questions you’d like us to explore.

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Serving the Audience

Over the years radio has spent a lot of time ridding stations of potential tune-outs, but far less time considering what could be potential tune-ins; in effect, new ways to serve listeners.

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Gerrymandering & Music Test Samples

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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