NuVoodoo Introduces NuVoodoo Consumer Insights for Radio Sales; Releases New Radio Sales Research Findings for RAB
Consumers say they are trying to get back to life – but are
looking for ways to feel safe while doing it
CINCINNATI, OH, August 19, 2020– NuVoodoo Media Services, a data-driven
media marketing, programming and content intelligence provider, announces that it has launched NuVoodoo Consumer Insights, a sales-driven research product where
NuVoodoo’s experienced research operations team collects local samples
quickly in markets of all sizes to help get meetings and close deals with
prospective advertisers. NuVoodoo Consumer Insights is designed using
specifications that fit the station’s sales goals, with findings delivered in a
custom dashboard with presentation-ready results. The research is fast,
relevant and affordable, with barter options available.
As part of the Radio Advertising Bureau’s ongoing Open for
Business webinar series, NuVoodoo presented new research last week solidly
focused on radio sales efforts, fueled by consumer insights gathered in daily
interviews conducted to keep track of coronavirus concerns. Those interviews
numbered close to 2,000 per day nationwide.
NuVoodoo asked consumers questions covering a variety of current topics,
from COVID impact to purchase intent. In addition, NuVoodoo had the RAB ask its
membership to respond to a quick interview prepared by NuVoodoo. In all, 259
radio sales professionals responded, revealing, among other things, that they
regularly deal with clients and prospects who tell them “no one listens to the
radio anymore” – despite evidence to the contrary from Nielsen and many other
The sample of RAB members told NuVoodoo about the tools they
need; at the top of that list: awareness and perceptions of local businesses,
research about local consumers, and how people feel about going to businesses. NuVoodoo’s
data from thousands of people just this month says they are trying to get back
to life – but are looking for ways to feel safe while doing it.
And safety concerns ranked high among copy points and
positioning that would pay dividends in commercials.
Leigh Jacobs, EVP, Research Analysis, NuVoodoo Media
Services, noted: “It’s clear from the information we gathered from radio sales
professionals and the information we gathered from consumers that nothing is
normal right now. Information gathered prior to the pandemic might as well have
been gathered in 1919. Between piggybacking on our daily national interviews
and doing quick custom projects in local markets, NuVoodoo has a lot of ways to
help close the information gaps for sales.”
As a demonstration for the RAB webinar participants, NuVoodoo
fielded 400 respondents 18-54 in Chicago over the August 8-9 weekend. They
found that nearly 70% recalled recent radio ads for Dunkin Donuts. Among those
recalling the ads, most were left with a positive opinion of the brand from the
ads and 19% of the sample reported that they’re more likely to purchase from
Dunkin Donuts based on hearing the ads on the radio.
Carolyn Gilbert, President and Chief Executive Officer,
NuVoodoo Media Services, commented: “While
we can’t show any of the specific research we’ve done this year for local sales
departments, we collect samples quickly to help local sales teams get meetings
and close deals. Our research ops team sets up the output in a custom dashboard
with presentation-ready results: as the sample fills up, you can literally copy
and paste charts from the dashboard,” adding, “It’s all to specifications that
fit your goals and comes with NuVoodoo’s reputation for research excellence and
strict adherence to data integrity. NuVoodoo Consumer Insights is a highly
effective local sales tool whose time has come.”
MORE INFORMATION or to get NuVoodoo Consumer Insights for your station,
contact Carolyn Gilbert, NuVoodoo Media Services, at: email@example.com or at 888.9VooDoo
NuVoodoo Media Services
NuVoodoo Media Services provides data-driven digital, social
and direct marketing and programming and content intelligence to the radio,
television, newspaper, music and retail industries through innovative new
research and marketing products and services that give clients a winning edge.
NuVoodoo also provides customized and proprietary web-based research designed
to connect music lovers with the music they love most. NuVoodoo Founder and
President, Carolyn Gilbert, has been the radio industry’s foremost research
strategist for more than 30 years. NuVoodoo brings fresh thinking and lower
costs to media research, including a budget-friendly barter for services model.
A “virtual” company, attracting the best people from all over, NuVoodoo has
offices in Cincinnati, Austin, Chicago, New York, Philadelphia and Middletown,
OH. For more information, visit: www.nuvoodoo.com.
CONTACT: Lisa Dollinger, Dollinger Strategic Communication for
NuVoodoo Media Services, 512.633.4084, firstname.lastname@example.org.