Our eighteenth NuVoodoo Rating Prospect Study may be our most important yet. With more and more Americans vaccinated and given the “all clear” by the CDC to return to a pre-pandemic normal life, radio has an unprecedented opportunity to take advantage of rising PUMM rates and leverage increased average quarter hour ratings. With more people returning to their daily commute, we hope our study serves as a blue-print print for industry success. As usual, we’ll compare and contrast differences in behavior, attitude and perceptions between regular radio listeners and the small percentage likely to “yes” to Nielsen and give radio its monthly report card.