Go “Over the Top” in the Ratings with Video Marketing
With some tried and true NuVoodoo tactics like workplace calls on the shelf for now, our team has been collaborating with clients on new and economical approaches to boosting listening in the age of COVID. We always have an eye on the data our research department provides about what makes likely Nielsen participants tick.
Now we’re ready to share! A new strategy for reaching and influencing ratings participants at home, supported by results from a recently completed study of 3,400 radio listeners. Mike O’Connor and Leigh Jacobs show you how to put your station Over The Top with video marketing OTT style.