NEW OCTOBER STUDY: Mobile Marketing & Consumer Privacy

We were more than a little concerned that Apple’s recent, aggressive move in the direction of increased consumer privacy might significantly impact location-based smartphone targeting as a marketing strategy. But as you are about to learn, our concerns about a mass exodus from app tracking may have been overblown. In fact, geo-fenced offers from trusted apps are almost as highly valued as apps that provide directions, weather or traffic updates. These have always been the gold standard for mass audience appeal in any media study we’ve conducted