NuVoodoo Quick-Turn Study Confirms These Four Digital Ad Platforms As a Key to Rating Success
With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. While we were at it, we took a look other advertising channels too. Where are ads noticed? Which ad platforms are used most often, epscially by ratings participants? And how should we adjust our marketing playbook based on the latest data help our radio clients play the Nielsen game.