NuVoodoo’s Newest Secret Weapon: CTV & OTT

Published August 4, 2021

In this video, we share study results for a tactic that’s been helping our clients play the Nielsen game successfully, despite the battlefield shifting so dramatically since COVID hit in March. With half of the “listen at work” audience not at the office during work hours, we’ve put office calls on the shelf and dedicated more of our clients’ budgets into reaching potential heavy listeners at home.