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Top 10 Findings of 2021: Our countdown continues with research takeaway #6: RPS “Yes” listeners are more likely to engage radio stations through digital channels just like this one.

NuVoodoo fielded its 17th and 18th Ratings Prospect Studies in 2021. Once again focused on comparing and contrasting rank n file radio listeners with those likely to participate in the ratings as a panelist or diary keeper. We’re counting down the top 10 things we’ve learned or confirmed in 2021

At NuVoodoo, all our marketing plans and programming recommendations are informed by our own internal research. We solicit the opinions of thousands of radio listeners in two massive Rating Prospects studies each year. We’re especially interested in feedback from those likely to participate in the ratings as a panelist or diary keeper. We’re counting down…

#10 – Those who participate in the ratings are a small fraction of the total listenership.

NuVoodoo welcomes new team member, and out-of-home (OOH) specialist, Andrea Parikh to its marketing team. Yup, we’re talking about digital billboards, digital transit shelters and other digital signs which can be purchased programmatically – just like how we manage any traditional digital campaigns for radio stations. With work-from-home transitioning to work-out-of-home (OOH), NuVoodoo is introducing…

With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. Watch.

NuVoodoo builds digital products and executes research and marketing programs for radio stations and other media. How can we help you?

Only a small percentage of listeners agree to participate in the radio ratings. It’s about one in seven who even fit the profile of a “Ratings Likely,” based on results from a decade’s worth of NuVoodoo semi-annual Ratings Prospect Studies. According to our latest 2021 RPS data, here are the TOP FIVE social/digital platforms these…