The Cambridge Dictionary defines “anodyne” as “intended to avoid causing offense or disagreement, especially by not expressing strong feelings or opinions.” That adjective often came up when describing network TV programming in the 1960s and 1970s, programming that was created under the theory of least objectionable programming. The concept of least objectionable or least offensive…

NuVoodoo’s marketing experts help stations narrow the marketing playing field to a small subset of listeners likely to make a big difference in the radio ratings. We’ve spent nearly a decade and a half perfecting the art of modeling and micro-targeting these high-probability RPS “Yes” radio listeners for clients, who represent, at most, about one…

Holiday decorations are appearing in stores. Christmas music is appearing on the radio. Starbucks is serving peppermint mochas. All of these add up to one thing: it’s budget season for radio stations. Of course, most managers and programmers are being asked to trim budgets; to do more with less; to make the hard choices. Some…

The retail team in NuVoodoo’s marketing department is buzzing about the introduction of Amazon’s new Lifestyle Imagery generative AI capability and its potential to simplify the creation of engaging ads. This new tool, like DALL-E and other AI assistive technology, has the potential to significantly enhance the research and split-testing services we currently offer clients.…

When we worked for Clear Channel years ago – and back when perceptual study presentations were conducted on location, instead of on Zoom – we found ourselves among a group of more than a dozen PDs and regional programming honchos convened to view a study presentation. In the hotel bar after dinner, the group programming…