Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Home Building Contractor

Rebuilding Radio Stations as Brands

By Leigh Jacobs

At the All Access Audio Summit last week, NuVoodoo leader Carolyn Gilbert, Jeri Fields (our new VP/Research Insights), and I presented “Re-engineering a 747 at 30,000 Feet.” We started with tips for playing for present-day ratings success – and then pivoted to talking about the future. As Carolyn noted, “We don’t get to write the…

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Female Protestor On Demonstration March Holding Time For Change Placard

Surviving Change May Require Introducing Even MORE Change

By Carolyn Gilbert

We watched a webinar last week from a major research company enthusiastically touting the rollout of a new piece of technology.  They’d been working on it for four years.  In 2022, this means that it is an old piece of technology. NuVoodoo has traditionally been a company, primarily serving an insular industry where the executives…

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Father and son working on computer

Happy “Bring Your Son or Daughter to Work Day”

By Roger Malinowski

National “Take Your Son or Daughter to Work Day” is quickly approaching. In 2022, we celebrate the holiday on Thursday, April 28th, and in a post-pandemic world, things might look a bit different this year. If you are back in an office setting, I encourage you to participate in this tradition as it always seems…

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Re-engineering a 747 at 30,000 Feet

By Leigh Jacobs

The All Access Audio Summit kicks off on Wednesday this week and NuVoodoo will be there on opening day. “Re-engineering a 747 at 30,000 Feet” is set for Wednesday, April 20 at 1 PM EDT/10 AM PDT. We’re showing the challenges facing radio today, how to play the game at its best for current ratings…

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New PPM Wearables to Replace up to 75% of the Panel by Year’s End

By Leigh Jacobs

Nielsen officially introduced their new PPM wearables in a webinar just before April Fool’s Day and the NuVoodoo team gathered this past week to compare notes about the webinar. You’ll find a 15-minute video of the conversation on YouTube. The conversation included NuVoodoo owner and president, Carolyn Gilbert, our marketing gurus, Mike O’Connor and PJ…

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