As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of lifestyle activities. These new data were collected November 12-16 and show 75% at least partially-vaccinated,…

The shelves weren’t – middle of the pandemic, no toilet paper in sight and Lysol rationing – empty. But over the last couple of months, we noticed some ‘holes’ – bare spots on shelves where our favorite brand, flavor, or scent would typically live. We saw car lots light on inventory and paid twice as…

As we come upon the Thanksgiving holiday and the Christmas shopping season, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms. These new data were collected November 12-16 and show 75% at least partially vaccinated, 24% already “boosted” and the number saying they will NOT…

Last week we shared results from a NuVoodoo Quick-Turn Study fielded at the end of last month. The data from this study of 1,855 Adults 18-64 nationwide shows strong anticipation of the upcoming vaccinated holidays, with a 44% plurality saying they’re looking forward to the holidays more this year than last year. With many vaccinated…

A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…