Updates

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

microphone at the radio station

Talk Topic Testing Results

By Leigh Jacobs

We were delighted to present a quick study at last week’s Talk Show Boot Camp. Don Anthony & Gabe Hobbs put on a great event every year and this year’s was no exception (despite the virtual presentation we’re all becoming accustomed to attending). If you missed it, you can register and watch the recorded sessions…

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Close Up Of Female Musician Busking Playing Acoustic Guitar Outdoors In Street

What Radio Can Learn from Buskers

By Leigh Jacobs

It’s been over a year since I’ve been on a subway platform in New York, but I always appreciated buskers and thought there were lessons to be learned for radio. Styles and repertoire more attuned to the biggest population segments on the subway platform often generated bigger audiences. Better production values sometimes generated bigger audiences…

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Celebrating Young Woman With Mobile Phone Winning Prize And Showered With Gold Confetti In Studio

Group Contesting: Friend or Foe?

By Leigh Jacobs

We wanted to check in on the state of sometimes-maligned group contests. In NuVoodoo Ratings Prospects Study 17, fielded at the beginning of this year, we asked a trio of questions. First, we wanted to know if respondents were aware of the practice at all. Then, among those aware of group contests, we wanted to…

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Macro shot of screw on wooden background

What If You Had a Hammer and a Screwdriver?

By Leigh Jacobs

“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Those are the words of psychologist Abraham Maslow (better remembered for his “hierarchy of needs”). In tighter-than-ever budget times we’re seeing more music tests going into the field with swollen sets of question groups.…

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Watching TV

New Marketing Tool: OTT-TV

By Leigh Jacobs

The final livestream of the latest NuVoodoo webinar is Monday, February 22 at Noon Pacific. It includes our latest data on: Smart speakers, national and local contests, marketing messages, social media, advertising channels, podcasts & streaming and more. We cover the information in less than 40 minutes and stay on as long as needed to…

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