At the All Access Audio Summit last week, NuVoodoo leader Carolyn Gilbert, Jeri Fields (our new VP/Research Insights), and I presented “Re-engineering a 747 at 30,000 Feet.” We started with tips for playing for present-day ratings success – and then pivoted to talking about the future. As Carolyn noted, “We don’t get to write the…

We watched a webinar last week from a major research company enthusiastically touting the rollout of a new piece of technology.  They’d been working on it for four years.  In 2022, this means that it is an old piece of technology. NuVoodoo has traditionally been a company, primarily serving an insular industry where the executives…

National “Take Your Son or Daughter to Work Day” is quickly approaching. In 2022, we celebrate the holiday on Thursday, April 28th, and in a post-pandemic world, things might look a bit different this year. If you are back in an office setting, I encourage you to participate in this tradition as it always seems…

The All Access Audio Summit kicks off on Wednesday this week and NuVoodoo will be there on opening day. “Re-engineering a 747 at 30,000 Feet” is set for Wednesday, April 20 at 1 PM EDT/10 AM PDT. We’re showing the challenges facing radio today, how to play the game at its best for current ratings…

Nielsen officially introduced their new PPM wearables in a webinar just before April Fool’s Day and the NuVoodoo team gathered this past week to compare notes about the webinar. You’ll find a 15-minute video of the conversation on YouTube. The conversation included NuVoodoo owner and president, Carolyn Gilbert, our marketing gurus, Mike O’Connor and PJ…