Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: The Importance of Making Connections

By Leigh Jacobs

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…

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Shocked funny Basenji dog with open mouth looking on laptop computer display.

Moneyball: Live vs Local vs Relevant

By Leigh Jacobs

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…

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Two bored and uninterested Poodle puppies with two plates of kibbles on the table

Moneyball: A New Tool to Make Better Radio

By Leigh Jacobs

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…

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Moneyball: How Listeners Feel About AI Jocks

By Leigh Jacobs

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…

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Moneyball: A Butterfly Flaps its Wings and …

By Leigh Jacobs

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things that can add up to the additional tenth of a rating point…

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