Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Santa Claus on the phone

Christmas Music NOW?

By Leigh Jacobs

A fresh NuVoodoo QuickTurn Study fielded just a few days after Halloween gives us indicators of what could be an early season for Christmas music. As you’re reading this, many stations have already flipped the Santa switch. To benefit programmers who can’t afford a custom study to help them make their Christmas programming choices, we…

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New Country vs Catalog Country: Which Wins in a Faceoff?

By Leigh Jacobs

Given a choice between two Country songs – one newer, one older – which would Country fans choose? And what does that say about the vintage of playlists on Country radio? That’s the mission we undertook for last week’s CRS360 webinar for the folks at Country Radio Seminar. ICYMI, you can watch the SONG WARS…

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Young woman paying credit card for purchases in grocery store

When Black Friday Comes How To Stake Your Claim: 5 Tips to Maximize E-Commerce Sales This Holiday Season

By Russ Gilbert

As fun as it is risking life and limb to re-enact the Hunger Games each year at America’s retail outlets on Black Friday, for some reason an increasing number of Americans prefer shopping online from the safety and comfort of their homes (for thoughts on that, see our In the kNOW article this month). Here…

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Happy man enjoying in window shopping for Christmas holidays.

In The kNOW: It’s that time of year again…or is it?

By Jeri Fields

For this month’s ‘In the kNOW’ we wanted to challenge ourselves. Just how fast could we understand consumer point of view (CPOV) on a trending topic? We used our own ‘Quick Turn Qual’ product to investigate consumer sentiment around shopping on Black Friday and Cyber Monday. We posed an open-ended question for about an hour…

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Sign Free

Free Research Results

By Leigh Jacobs

Last week we had the privilege of showing additional data from the podcast studies we did at NuVoodoo during the summer. We were at the Podcast Futures conference within the NAB Show New York. Compared to the content-creator focus of what we’d shown at Podcast Movement in August, our New York presentation went focused on…

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