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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Despite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands. You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing. Until…
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We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to TellMeMore@nuvoodoo.com and we’ll get you scheduled…
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I used to feel naked all day if I forgot to put my watch on in the morning before heading out. Now, if I somehow manage to leave the house without my phone, I’ll return to get it. I don’t even wear a watch anymore. We use our phones for everything; news, weather, calendar, email,…
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This week we’re meeting with NuVoodoo clients to show results from our 22nd Ratings Prospects Study that finished fielding earlier this month. This new study includes opinions from 2,504 respondents 14-54 nationwide – but there was a problem. The problem wasn’t something we did wrong, it was that Meta launched their new social media platform,…
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For many years, we (meaning almost entirely Leigh Jacobs) have met a weekly deadline to supply a column that All Access published. We hope what we’ve written has helped the radio industry in some way. As this week’s deadline approaches, there is no way we can do what we’d intended and talk about data-driven decisions,…
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