Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Santa Claus after vaccination

Pre-Holiday Covid Update & a New RPS Study Coming

By Leigh Jacobs

As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of lifestyle activities. These new data were collected November 12-16 and show 75% at least partially-vaccinated,…

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Abstract blurred photo of store with trolley in department store bokeh background

More or Less? Looks Like It’s Both

By Jeri Fields

The shelves weren’t – middle of the pandemic, no toilet paper in sight and Lysol rationing – empty. But over the last couple of months, we noticed some ‘holes’ – bare spots on shelves where our favorite brand, flavor, or scent would typically live. We saw car lots light on inventory and paid twice as…

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Girl in Santa's hat and mask, christmas time, lockdown in holidays, covid-19

Pre-Holiday Covid Update

By Leigh Jacobs

As we come upon the Thanksgiving holiday and the Christmas shopping season, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms. These new data were collected November 12-16 and show 75% at least partially vaccinated, 24% already “boosted” and the number saying they will NOT…

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Happy couple having fun together on Christmas shopping. Holiday present people happiness concept

Holiday Shopping and Spending Predictions

By Leigh Jacobs

Last week we shared results from a NuVoodoo Quick-Turn Study fielded at the end of last month. The data from this study of 1,855 Adults 18-64 nationwide shows strong anticipation of the upcoming vaccinated holidays, with a 44% plurality saying they’re looking forward to the holidays more this year than last year. With many vaccinated…

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Santa dog

Christmas Music NOW?

By Leigh Jacobs

A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…

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