Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

NuVoodoo’s Guide to Connected TV (OTT) Advertising in 2025

By Mike O'Connor

This article provides a comprehensive overview of the Connected TV (CTV) advertising landscape, covering key trends, opportunities, and strategies for success. You’ll gain valuable insights into: The Rise of CTV: Understand the shift from traditional TV to streaming and why CTV is dominating the market. Industry Shifts: Stay informed about the latest trend in Live…

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The Supreme Court Upholds TikTok Ban – A Whole Generation Might Be Up for Grabs by Another Platform

By Mike O'Connor

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year delivers fascinating insights into TikTok’s reach and generational skew just before the U.S. Supreme Court’s decision to uphold the government ban (though Donald Trump may have extended the runway a bit this weekend). We’re sharing feedback from our…

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Music being turned on, in the car.

Moneyball: The Battle for In-Car Listening

By Leigh Jacobs

We made a few changes when we fielded our first national study for 2025: NuVoodoo National Media & Marketing Study 25. The sample is still massive – over 2900 respondents – but the demo is wider. We still start at age 14. But instead of ending the sample at age 54, this one has no…

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Wooden cube 2024 to 2025 for target business for the upcoming year.

Moneyball: Are You Ready for 2025?

By Leigh Jacobs

With friends and colleagues and their families facing up to the devastation in parts of Southern California, it’s difficult to find a focus that doesn’t seem trivial or shallow. Perhaps it’s a reminder that stations are licensed to serve in the community interest. While many stations attract listeners primarily for a unique music mix, all…

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Portrait of a young radio dj at work

Moneyball: 2025 & On-Air Talent

By Leigh Jacobs

There’ll be lots of pressure in 2025 to rely on voice tracking, networked shows, and AI voices as owners and managers look for ways to operate with the slim budgets they agreed to at the end of 2024. And there will be more ad campaigns relying on station promotions and on-location appearances as sales departments…

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