NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ratings. We’re planning our first 2021 webinar for next month: How…Read More
Before Covid-19 the radio business was thinking a lot about doing things differently, making every budget dollar count and being more agile in the face of competitive threats. Those concerns won’t decrease as we start to move past the pandemic. These days, perceptual studies are less likely to be annual checkups and more likely to…Read More
Early in March, Carolyn Gilbert and I presented study findings at what would turn out to be the last in-person conference of 2020: Talk Show Boot Camp. Some folks had already chosen to skip attending due to the looming threat of the new pandemic. Those of us who did show up were bumping elbows instead…Read More
Some folks are trimming trees. Some folks are programming non-stop holiday music. At NuVoodoo, December means we’re working on the questionnaire for the next Ratings Prospects Study. Just after the first of the year, we’ll begin collecting thousands of interviews for NuVoodoo Ratings Prospects Study Seventeen and we want your input! In this year of…Read More
PRE-coronavirus, some of the greatest successes for the NuVoodoo marketing team came from calling businesses about workday-related cash contests. Past NuVoodoo Ratings Prospects Studies have shown that huge amounts of AQH come from listening at places of business during the workday. Reaching one or two heavy listeners at work with a meter or diary had…Read More