Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

seminar executive room in hotel

Would You Attend an In-Person AMT?

By Leigh Jacobs

With vaccinations surging at the start of the summer many of us started making plans for resuming pre-pandemic activities, but the Delta variant has thrown a massive variable in those plans. We’re back to waiting for guidance from the CDC, state and local authorities. The chief economist at Goldman Sachs admits the impact of the…

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Fall Plans and the Delta Variant – 3 Key Data Points for Event Planners

By Russ Gilbert

Almost everyone’s seen the memes by now, but if not here are a few favorites: It seems a foregone conclusion for most people that with the spread of the Delta Variant our short lived “return to normalcy” will not be without some pretty major bumps in the road. We’ve already seen an uptick in inquiries…

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Peopl with social media concept

The Social Media Channels Americans Use Most

By Mike O'Connor

Want to know which social and digital media channels different generations of Americans are using most? Watch this short presentation of our semi-annual study of over 3,000 14-54 year-olds. Before you set up your next digital ad campaign, you need to see this data. Or, reach out at tellmemore@nuvoodoo.com to have us manage your campaign…

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Businesswoman talking on the phone in car.

Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs

Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank and uses Google to find phone numbers rather than calling…

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Party!

You’re Hosting a Party on September 16!

By Leigh Jacobs

You’re throwing a grand party on September 16. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 16 starts the Fall book for both PPM and Diary markets. You’re probably hoping that something north of one person in six in your…

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