We’re spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study, where nearly one in five in our 2,908 respondent universe report household incomes above $100,000. In Part One, we explored how high-income ($100K–$199K) and very high-income ($200K+) households consistently outpace the broader population in daily media usage — with engagement…

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…

Over the next several articles, we’re going to take a look at the digital media habits of a consumer segment that advertisers and brands covet most – households with high levels of discretionary spending potential.  In NuVoodoo’s recently completed 2025 media study,  high-income ($100K to $199K) and very high-income households ($200K or more) together account…

A few days ahead of the May 7 deadline to have REAL ID compliant credentials to get through airport security, we heard a midday host bring up the topic coming out of a song. As someone who’s dragged their heels on upgrading their driver’s license, I was engaged by the topic. The host mentioned that…

In NuVoodoo’s Winter 2025 Consumer Digital Media Study, we surveyed over 2,900 U.S. consumers aged 14 and up, carefully balanced across key geographic and demographic variables. One emerging pattern stood out across generations: growing engagement with digital assistants like Siri, Alexa, and Google Assistant. As voice interfaces become more deeply embedded across devices — from…