Author Archive

Mike O'Connor

Peopl with social media concept

The Social Media Channels Americans Use Most

By Mike O'Connor / August 16, 2021

Want to know which social and digital media channels different generations of Americans are using most? Watch this short presentation of our semi-annual study of over 3,000 14-54 year-olds. Before you set up your next digital ad campaign, you need to see this data. Or, reach out at to have us manage your campaign…

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Solutions for an Increasingly “Tracking-Free” Environment

By Mike O'Connor / July 7, 2021

Our latest video, part 2 in our series about the declination of individual online and mobile tracking and what it means for digital marketing campaigns today and in the future, will cut through the noise and bring you up to date in an efficient half-hour watch. It’s a 28-minute-deep-dive but worth your time. Watch here.…

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DIY and new technologies

Solutions for Marketing to an Increasingly Ad Tracking-Adverse Consumer

By Mike O'Connor / June 14, 2021

Even though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…

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Neon OPEN sign in teal and orange - Yes, we're open for business

The CDC Sounded the “All-Clear.” Are Listeners Ready to Get Back to Normal?

By Mike O'Connor / May 24, 2021

NuVoodoo Study just back from the field suggests the transition might take some time

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Will Bots Kill Your Station’s Digital Ad Campaign?

By Mike O'Connor / May 13, 2019

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.

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