So far in our series studying the habits and preferences of likely ratings respondents who listen most to Hip Hop or Urban Adult Contemporary radio formats, we’ve shared data to help stations optimize contesting and promotion & marketing.  In our final chapter, we turn to programming-related issues including tune-out catalysts, radio’s overall value proposition, and…

In our previous exploration of contest preferences among Hip Hop and Urban AC listeners from NuVoodoo’s recent Ratings Prospects Study, we uncovered optimal strategies for structuring contests and activating Urban format radio listeners to tune in across more occasions. But even the most enticing contest falls flat if it doesn’t reach the right audience. That’s where…

Listeners who fit our model as likely ratings participants in both Hip Hop and Urban AC formats remain contest-active, with Hip Hop listeners demonstrating a particularly strong affinity for radio sweepstakes. It’s remarkable that roughly 4 in 10 respondents in both formats report having participated in a radio contest within the past week.  And when…

In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic, socioeconomic characteristics, and diverse media consumption habits. In Part 2, we examined the advertising landscape, uncovering which platforms and formats effectively capture the attention of this valuable audience, who can be retargeted, and what platforms cause heavy podcast…

Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…

The Clock is Ticking to 3-Min AQH: Maximize Every Second with Ratings-Likely Listeners In today’s fragmented media landscape, capturing and holding listener attention is more critical than ever. This is especially true as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for it to count as a quarter-hour to…

Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed in podcasts? Our latest NuVoodoo Media Services study fielded in the 3rd quarter of 2024 with…

In this article, we share recent NuVoodoo study findings that rank how often B2B prospects use so-called “walled garden” digital apps (requiring logins) to help marketers optimize reach, frequency, and the return on digital ad campaign spend. Targeting B2B prospects presents unique challenges for digital marketers due to the distinct characteristics and behaviors of this…

Implementing geofencing can give B2B marketers a competitive edge. By offering real-time, location-based engagement, businesses can stand out from competitors who rely solely on traditional marketing methods. This innovative approach can help build brand awareness, strengthen relationships with potential clients, and position the company as a forward-thinking leader in the industry. Geofencing industry-specific business conferences…

In a recent NuVoodoo study of 688 business decision-makers, Loyalty Programs commanded the highest combined first-party B2B data capture potential, where 84% of respondents shared their contact information with companies in the past 6 months.  Social Media Platforms and Surveys or Feedback Forms rounded out the top 3.  Both channels have a combined capture potential…