Despite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands.  You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing.  Until…

Want to know which social and digital media channels different generations of Americans are using most? Watch this short presentation of our semi-annual study of over 3,000 14-54 year-olds. Before you set up your next digital ad campaign, you need to see this data. Or, reach out at tellmemore@nuvoodoo.com to have us manage your campaign…

Our latest video, part 2 in our series about the declination of individual online and mobile tracking and what it means for digital marketing campaigns today and in the future, will cut through the noise and bring you up to date in an efficient half-hour watch. It’s a 28-minute-deep-dive but worth your time. Watch here.…

Even though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…

NuVoodoo Study just back from the field suggests the transition might take some time