Author Archive

Mike O'Connor

Drunk Man at Christmas Party in Pub

“No One Listens to Radio Anymore?” How to Survive the Holiday Grilling from Your Relatives

By Mike O'Connor / December 20, 2023

Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends.  If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry.   Inevitably, the Christmas punch bowl drains enough…

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Moneyball for Radio: Why Your Station’s AQH Audience Increased, But Its Market Share Went Down

By Mike O'Connor / November 30, 2023

NuVoodoo has dedicated the back half of 2023 to the Fall of Moneyball for Radio, sharing lots of little ways to help you grow your station ratings by a tenth of a point.  It can make a big difference in station revenue.  Now that report cards are rolling in, we thought it timely to share…

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“So, What Worked?” Deciphering Digital Campaign Attribution Metrics

By Mike O'Connor / November 16, 2023

If you’ve run a digital marketing campaign in the past or hired experts to execute on your behalf, you’ve undoubtedly been inundated by a dizzying array of campaign performance metrics. Getting to know the dozens of success markers that have been widely adopted for measuring campaign performance can be like mastering a foreign language. But…

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Woman in the car

Moneyball for Radio: the Top 19 Listening Catalysts for 2023 According to NuVoodoo’s Nationwide Research

By Mike O'Connor / November 9, 2023

NuVoodoo’s marketing experts help stations narrow the marketing playing field to a small subset of listeners likely to make a big difference in the radio ratings. We’ve spent nearly a decade and a half perfecting the art of modeling and micro-targeting these high-probability RPS “Yes” radio listeners for clients, who represent, at most, about one…

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Using the intelligence of a laptop to interact with artificial intelligence. Automation technology.

Beyond Mad Men: Generative AI Ushers in the New Mad Ad Era

By Mike O'Connor / November 2, 2023

The retail team in NuVoodoo’s marketing department is buzzing about the introduction of Amazon’s new Lifestyle Imagery generative AI capability and its potential to simplify the creation of engaging ads. This new tool, like DALL-E and other AI assistive technology, has the potential to significantly enhance the research and split-testing services we currently offer clients.…

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NuVoodoo Smartphone Marketing Guide Part 3: NuVoodoo’s Comprehensive Guide to Ad Formats

By Mike O'Connor / October 26, 2023

The U.S. mobile advertising market is experiencing substantial growth, with increased spending and a proliferation of mobile ad formats, particularly video, social media, and text marketing. Spending on these formats has doubled or even tripled since 2017, reflecting rapid mobile innovations. The smartphone ad market nearly reached $70 billion in 2022. This trend reflects the…

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NuVoodoo’s Mobile Marketing Guide Part 2: How to Demystify the Landscape to Arrive at Better Smartphone Marketing Strategies

By Mike O'Connor / October 19, 2023

If you’re confused about how to spend your mobile marketing dollars, you are not alone.  Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from.  It helps to have…

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Business man using mobile phone with icon network connection, Digital online marketing and business

NuVoodoo’s Mobile Marketing Guide Part 1 – Ad Attention & Smartphone Ads

By Mike O'Connor / October 12, 2023

The platforms and channels that rank highest on the advertising attention scale have one thing in common: they are dominated by smartphone users. This is the first of a three-part series all about targeting and marketing to consumers via their mobile devices.  –Mike O’Connor EVP Marketing Strategy In NuVoodoo’s nationwide digital media survey conducted during…

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A TikTok Advertising Deep Dive – Part 2

By Mike O'Connor / October 5, 2023

In our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…

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Rolling Samples in Current Music Research – Are You Paying Full Price for Half a Sample?

By Mike O'Connor / September 28, 2023

Budgeting your 2024 current music testing? Learn the difference between NuVoodoo discrete sample research and comparably priced rolling sample research. NuVoodoo founder and president Carolyn Gilbert and EVP Research Analysis Leigh Jacobs have been conducting callout and online current music research for decades. They have never, not once, recommended a current music research report with…

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