Author Archive
Mike O'Connor
Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends. If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry. Inevitably, the Christmas punch bowl drains enough…
Read MoreNuVoodoo has dedicated the back half of 2023 to the Fall of Moneyball for Radio, sharing lots of little ways to help you grow your station ratings by a tenth of a point. It can make a big difference in station revenue. Now that report cards are rolling in, we thought it timely to share…
Read MoreIf you’ve run a digital marketing campaign in the past or hired experts to execute on your behalf, you’ve undoubtedly been inundated by a dizzying array of campaign performance metrics. Getting to know the dozens of success markers that have been widely adopted for measuring campaign performance can be like mastering a foreign language. But…
Read MoreNuVoodoo’s marketing experts help stations narrow the marketing playing field to a small subset of listeners likely to make a big difference in the radio ratings. We’ve spent nearly a decade and a half perfecting the art of modeling and micro-targeting these high-probability RPS “Yes” radio listeners for clients, who represent, at most, about one…
Read MoreThe retail team in NuVoodoo’s marketing department is buzzing about the introduction of Amazon’s new Lifestyle Imagery generative AI capability and its potential to simplify the creation of engaging ads. This new tool, like DALL-E and other AI assistive technology, has the potential to significantly enhance the research and split-testing services we currently offer clients.…
Read MoreThe U.S. mobile advertising market is experiencing substantial growth, with increased spending and a proliferation of mobile ad formats, particularly video, social media, and text marketing. Spending on these formats has doubled or even tripled since 2017, reflecting rapid mobile innovations. The smartphone ad market nearly reached $70 billion in 2022. This trend reflects the…
Read MoreIf you’re confused about how to spend your mobile marketing dollars, you are not alone. Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from. It helps to have…
Read MoreThe platforms and channels that rank highest on the advertising attention scale have one thing in common: they are dominated by smartphone users. This is the first of a three-part series all about targeting and marketing to consumers via their mobile devices. –Mike O’Connor EVP Marketing Strategy In NuVoodoo’s nationwide digital media survey conducted during…
Read MoreIn our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…
Read MoreBudgeting your 2024 current music testing? Learn the difference between NuVoodoo discrete sample research and comparably priced rolling sample research. NuVoodoo founder and president Carolyn Gilbert and EVP Research Analysis Leigh Jacobs have been conducting callout and online current music research for decades. They have never, not once, recommended a current music research report with…
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