For years, the word “podcast” has been synonymous with audio-first content—a passive listening experience consumed during commutes, workouts, and downtime. But that perception is no longer accurate. Podcasts have quietly become a video-first medium, and the numbers tell a striking story: YouTube is dominating podcast consumption, often outpacing traditional audio platforms. This shift is so…

The desire to be at the center of attention has never been stronger thanks to Social Media.  But  being the first to discover new music, a once powerful social currency and motivator for previous generations, appears to play a smaller role in Gen Z’s music habits. For generations before Gen Z, the taste-forming years were…

With screen time dominating daily life across all generations, a new behavioral shift is emerging—the digital detox movement. As consumers become more aware of screen fatigue, social disconnection, and mental health impacts, many are actively taking steps to reduce their screen exposure. But does it actually improve their well-being? NuVoodoo’s Consumer Digital Media Study (January…

TV’s, Smartphones or Computers? Knowing Precisely Where Different Audience Segments Spend Their Time Is Essential for Maximizing Marketing Success In its January 2025 Consumer Media Study, NuVoodoo delved deep into the daily device habits of Americans, surveying over 2,900 randomly selected and compensated respondents aged 14 and older across the United States. The study population…

The world of video and audio streaming is exploding. For digital advertisers, this presents a challenge: with audiences scattered across so many platforms, how do you make sure your message has an impact? Simply put, you need to be where your audience is spending their time. Even in our evolved media world, the legacy concepts…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

Social shopping, where purchases are made directly within social media platforms, has continued to grow as a significant e-commerce trend through 2024 into early 2025. This growth is driven by the increasing integration of shopping features within social media apps and shifting consumer preferences, especially among younger generations. To better understand the dynamics of this…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

The world of AI is moving at a breakneck pace. Just days ago, the release of DeepSeek sent shockwaves through the financial markets, disrupting established players and democratizing access to powerful AI tools. But what was the landscape like before this seismic shift? Our January 2025 consumer study, involving over 2,900 US consumers aged 13…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…