NuVoodoo’s marketing experts help stations narrow the marketing playing field to a small subset of listeners likely to make a big difference in the radio ratings. We’ve spent nearly a decade and a half perfecting the art of modeling and micro-targeting these high-probability RPS “Yes” radio listeners for clients, who represent, at most, about one…

The retail team in NuVoodoo’s marketing department is buzzing about the introduction of Amazon’s new Lifestyle Imagery generative AI capability and its potential to simplify the creation of engaging ads. This new tool, like DALL-E and other AI assistive technology, has the potential to significantly enhance the research and split-testing services we currently offer clients.…

The U.S. mobile advertising market is experiencing substantial growth, with increased spending and a proliferation of mobile ad formats, particularly video, social media, and text marketing. Spending on these formats has doubled or even tripled since 2017, reflecting rapid mobile innovations. The smartphone ad market nearly reached $70 billion in 2022. This trend reflects the…

If you’re confused about how to spend your mobile marketing dollars, you are not alone.  Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from.  It helps to have…

The platforms and channels that rank highest on the advertising attention scale have one thing in common: they are dominated by smartphone users. This is the first of a three-part series all about targeting and marketing to consumers via their mobile devices.  –Mike O’Connor EVP Marketing Strategy In NuVoodoo’s nationwide digital media survey conducted during…

In our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…

Budgeting your 2024 current music testing? Learn the difference between NuVoodoo discrete sample research and comparably priced rolling sample research. NuVoodoo founder and president Carolyn Gilbert and EVP Research Analysis Leigh Jacobs have been conducting callout and online current music research for decades. They have never, not once, recommended a current music research report with…

TikTok’s new targeting options enhance the tool kit for radio stations marketing to Zoomers or Millennials in zip codes where Nielsen meters are installed, or diaries fall.  In fact, any business targeting a hyper-local audience can benefit.  Here’s what you need to know. Mike O’Connor, EVP Marketing Strategy TikTok’s unique video format, diverse audience, and…

How to leverage pre-existing audience perceptions to make it costly for competitors who jump on the A.I. train simply to save a buck and without concern for quality.  Why is it important to make ‘em pay?  Because we’ll all pay for poorly executed Robot Radio. Mike O’Connor & Carolyn Gilbert Cost-conscious radio executives have begun…

THE QUICK READ: The social marketing playing field is made of quicksand – not granite. That means constant testing to assess which way that quicksand is flowing. The Foundational Four: Google, Facebook, YouTube & Instagram remain consistent in their power & ubiquity, as well as the way to get the most bang for your marketing…