Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…

The Clock is Ticking to 3-Min AQH: Maximize Every Second with Ratings-Likely Listeners In today’s fragmented media landscape, capturing and holding listener attention is more critical than ever. This is especially true as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for it to count as a quarter-hour to…

Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed in podcasts? Our latest NuVoodoo Media Services study fielded in the 3rd quarter of 2024 with…

In this article, we share recent NuVoodoo study findings that rank how often B2B prospects use so-called “walled garden” digital apps (requiring logins) to help marketers optimize reach, frequency, and the return on digital ad campaign spend. Targeting B2B prospects presents unique challenges for digital marketers due to the distinct characteristics and behaviors of this…

Implementing geofencing can give B2B marketers a competitive edge. By offering real-time, location-based engagement, businesses can stand out from competitors who rely solely on traditional marketing methods. This innovative approach can help build brand awareness, strengthen relationships with potential clients, and position the company as a forward-thinking leader in the industry. Geofencing industry-specific business conferences…

In a recent NuVoodoo study of 688 business decision-makers, Loyalty Programs commanded the highest combined first-party B2B data capture potential, where 84% of respondents shared their contact information with companies in the past 6 months.  Social Media Platforms and Surveys or Feedback Forms rounded out the top 3.  Both channels have a combined capture potential…

This article presents findings from a NuVoodoo study on how to effectively capture email addresses from business decision-makers. Key incentives include loyalty programs (55%), discounts/coupons (53%), free trials/samples (51%), competitions/giveaways (50%), and exclusive access (48%). Content marketing, while slightly less effective overall, still appeals to 42% and carries low to no hard costs.  The article…

In our previous article, we reviewed evidence from NuVoodoo’s 2024 media study that showed Business decision-maker’s strong inclination to share email contact information when offered access to valuable information, such as industry-specific white papers, webinars, and newsletters. This Free Sample of Smartness strategy and approach is a well-known driver of B2B relationships at the top…

Part 2 In Our B2B Marketing Series Since the post-pandemic reopening, NuVoodoo clients have been increasingly requesting B2B marketing intelligence as a complement to our broader ongoing study of marketing channels and ad messaging effectiveness. Recent research efforts have involved modeling employment and income data to allow us to analyze the behavior and attitudes of…

In today’s fast-paced, ever-evolving digital marketing arena, understanding the nuances of marketing as it applies to specific audiences is more crucial than ever. NuVoodoo’s first media study of 2024  sheds light on one vital segment of the market: likely business decision-makers and digital B2B marketing. Our research goes beyond data collection, focusing on actionable insights…