NuVoodoo's Webinar Series

Our New Survey Data Shows Why Facebook Just Made Radical Changes to the App User Experience

Facebook’s parent company Meta predicted that Apple's ad tracking changes would cost the company $10 billion in ad revenue. Facebook spent years building the world's biggest social platform. But personal data, which was once considered its biggest asset, has become a liability amid privacy crackdowns. It’s a little over a year since Apple started empowering iPhone owners with more precise control over their privacy. We’ve been seeing a continued steady decline in the consumer’s inclination to allow tracking ever since. The latest NuVoodoo Digital Media Media Study was fielded on June 5th and 6th with 5,495 14-54 year-olds. Watch to see the results.

Watch On-Demand: Ratings Prospects Study XX Webinar

NuVoodoo’s Ratings Prospects Study XX was our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our 20th semi-annual radio listening study. We’ve modeled our respondent recruiting in parallel to how a ratings company places meters, right down to the type of wearable selected: pendant, clip, or wristband. Then, we asked dozens of questions about radio listening, digital & media consumption, and contesting. Click the image above or here to watch the webinar.

New Data: Beyond the Spam Bots, Who's Really Using Twitter? How It Compares to Other Social Apps

Twitter has sued billionaire Elon Musk in an effort to force him to follow through with his deal to buy the social platform. Beyond so-called fake user spam bots, how big is the Twitter audience, really? How do users compare to those using other social media platforms? NuVoodoo recently conducted another in its ongoing series of digital media studies to get at the truth. We use our own proprietary research because it’s important for us to manage digital campaigns efficiently and prioritize ad spending to reach the greatest number of targeted prospects on behalf of our clients.

In 2022, Can You Rely on a Single Respondent Rating All 600 Online Music Test Hooks?

In 2022, do you really think anyone has the patience to sit for hours rating six-hundred song hooks?  Are you willing to stake your career on the results? There is a better way. Introducing the next generation of station Online Must Testing:  NuVoodoo’s New OMT-EXT.   Carolyn Gilbert and Leigh Jacobs break down the two key factors that make the OMT EXT the superior approach for station library music testing.  Watch!

Want to learn more about our NuVoodoo’s OMT EXT? Email us at We can’t wait to hear from you.

Top 5 RADIO Contest Takeaways for 2022 - #1 - The Game is Played and Won OUTSIDE THE HOME

Radio contests work because they motivate the same people who are enticed by the cash that Nielsen hands out for participating in the ratings. But HOW and WHERE RPS “Yes” ratings participants spend their day matters, especially during weekday prime. This has a major impact on the ratings performance of your cash Cash Giveaway.

New 2022 Data: Streaming, Smart Speakers and Smart Car Audio

There's been a huge increase in appetite for audio content, from streaming channels to podcasts. It represents a massive opportunity for brands to connect with consumers. But successful advertising is always a function of reaching the right audience with enough message frequency to make a difference. That's where NuVoodoo’s 2022 Digital Media Study comes in. We’ll show where, how much and by whom audio content is being consumed. This is the same data that informs our marketing team when it comes to optimizing digital ad campaigns for NuVoodoo clients.

Top Five Takeaways in 2022 - #2 - $1000 is the New $500 as Prize Inflation Impacts Radio Contests

We learned in previous studies that YES, likely ratings-respondents really DO shop around for which station is giving away the most money. So, how much do you really need to pony up to compete successfully for time spent listening to boost a station’s ratings? Watch the video to see the data.

Most Radio Ratings Respondents Think Your Contest is BS - Top 5 Contests Findings #3

That a majority of listeners (who are likely to participate in the ratings) think radio contests are rigged is not news. We've been beating that drum for half a decade. But what is new for 2022 is data about what you can do about it. It's our 3rd most important takeaway about radio contests in 2022, as NuVoodoo helps you get in front of Nielsen's new wearables rollout.

Top 5 Takeaways: #4 - Advertising Radio Contests Drives Panelists to Tune-In, Even If They Don't Intend to Participate

We're counting down the Top 5 most important takeaways about radio contests to get you ready for the Nielsen wearable people-meter era. Here's finding number four.

New 2022 Radio Contesting Data to Prepare You for Nielsen's Wearable Meters

We're getting you ready for the coming age of the Wearable Personal People Meter by counting down the "Top 5 Takeaways About Contesting" from NuVoodoo's 2022 Ratings Prospects Study. Watch our 3-minute quick-take video as NuVoodoo VP of Marketing, PJ Kling brings you finding #5.

New Data - The Best Digital Ad Channels for Building and Maintaining a Podcast Audience (Part 2)

Part 2 of our podcast research series is all about marketing for podcast discovery. Find out which digital ad platforms the weekly audience uses most and where regular listeners pay close attention to paid advertising. Scroll below to watch Part 1.

NuVoodoo QuickTake - Nielsen Wearables to Replace Up to 75% of Pager-Like Meters by End of 2022

Nielsen Audio rolled out its new wearables as meter replacements, which it plans to begin phasing into the ratings starting this month. New "wearables" homes are expected to be recruited to replace up to 75% of existing panelists carrying legacy PPM technology by the end of the year. We’ve assembled NuVoodoo’s team of research experts and marketing gurus to give us their feedback and opinion. Watch this NuVoodoo Quick-Take video here.

New 2022 Data for Podcasters: NuVoodoo Presents Results from Q1 Podcast Study (Part 1)

We’re sharing the results o NuVoodoo’s First Quarter Digital Media Study, conducted with 3,298 nationwide respondents between the ages of 14 and 54. This includes just shy of 1,500 regular podcast listeners, who've indicated they listen at least once a week. This is the first in our two-part series all about Podcasting. We’ll show you how often, for how long, and where podcast listening occurs. Plus how podcasting fares against other choices along the audio entertainment spectrum. Then, in Part 2, we'll share the best places to market to listeners and build an audience for your podcast efficiently.

New 2022 Study: Digital Ad Tracking & Addictive Social Media Use

Facebook recently blamed Apple’s new iOS data privacy tools for recent weak advertising revenue. So, how are consumers feeling about ad tracking in 2022? And given all the other negative publicity overshadowing Facebook and Instagram, are users abandoning those platforms for something else? Watch here to see results from NuVoodoo’s January Media Study.

Ratings Prospects Study 19: Your Complete Guide To Survive And Thrive In 2022's Shifting Audio Landscape

In case you missed our 19th NuVoodoo Ratings Prospect Study in mid-February 2022, we've made the presentation on-demand below. This is your audio entertainment survival guide to understanding likely radio panelists and diary-keepers, and their opinion about programming, promotions, contesting, social media, smart speakers, streaming, car audio and more.

Major News About Work-From-Home Listening From NuVoodoo's Ratings Prospects Study

To get you ready for our upcoming webinar here's more sneak-peak data from our January Ratings Prospect Study. Watch this video to learn where the game is won & lost among working listeners likely to participate in the ratings. Don't forget to register for our webinar and get the full presentation on February 16th.

NuVoodoo Quick-Study: Despite Omicron, More Are Ready for Live Events Compared to Late November

With Omicron pushing COVID numbers beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a NuVoodoo Quick-Turn Study last week. The results about Americans' appetite for attending live events surprised us. Click on the video above to see the new data.

Past Webinars

NuVoodoo Adds Digital Out-Of-Home Specialist (Digital Billboards, Transit Shelters, etc.) to Team!

With work-from-home transitioning to work-out-of-home (OOH), NuVoodoo is introducing digital-out-of home to its radio client media mix. We can buy billboards, transit shelters and other digital signage in key zip codes just like we buy digital video and display ads. A recent NuVoodoo Quick-Turn Study (conducted in October) shows that 3/4 of Ratings Prospects pay close attention to billboards. Watch this webinar on-demand, as new team member and OOH specialist, Andrea Parikh walks you through our new offering. Andrea spent 16 years at Clear Channel Outdoor and oversaw the development of their digital outdoor display products.

NuVoodoo Quick-Turn Study Confirms These Four Digital Ad Platforms As a Key to Rating Success

With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. While we were at it, we took a look other advertising channels too. Where are ads noticed? Which ad platforms are used most often, epscially by ratings participants? And how should we adjust our marketing playbook based on the latest data help our radio clients play the Nielsen game. Watch this short video to see the entire Quick-Turn Study presentation.

NEW OCTOBER STUDY: Mobile Marketing & Consumer Privacy

We were more than a little concerned that Apple’s recent, aggressive move in the direction of increased consumer privacy might significantly impact location-based smartphone targeting as a marketing strategy. But as you are about to learn, our concerns about a mass exodus from app tracking may have been overblown. In fact, geo-fenced offers from trusted apps are almost as highly valued as apps that provide directions, weather or traffic updates. These have always been the gold standard for mass audience appeal in any media study we’ve conducted. Watch our video presentation here.

NEW SEPTEMBER STUDY: How Delta Impacts Concerts, Bar Nights, Club Events and Other Indoor Gatherings

We wanted to update you with fresh September data about the potential impact of COVID variants on live events. We asked respondents to share their overall risk appetite for attending indoor arena-sized concerts, conventions & expos to more intimate gatherings, like bar nights, nightclub events and theatrical performances. We also wanted to see how willing working-age Americans are to attend company meetings and industry trade shows. This NuVoodoo Quick Turn Study was fielded September 9-10, 2021 and includes 1,854 adults ages 18-64 nationwide, balanced by age, gender and geography. Watch our presentation video here.

NuVoodoo’s 18th annual Ratings Prospect Study was recently presented in a series of webinars, called “Reboot the Commute,” for our partners in the radio industry.  If you missed any of the live sessions and would like to see a video recording of the data presentation, just click above for on-demand access. It’s completely free.  In addition to our June RPS study, we also presented a lightning study (conducted in late-July 2021) focusing on concerns over the Delta variant strain of COVID-19.

Post Pandemic Live Events, Virtual Events, and Hybrid Events Data

For the last 15+ months, we’ve had to change the way we learn, connect, and network. The foreseeable future is littered with more questions than answers and that makes event strategy and planning difficult to pull off. On top of that, limitations and guidelines change almost daily and live events require long lead times.

Knowing audience sentiment is more critical than ever. We know that deciding between in-person, hybrid or virtual is best done with feedback from those who are most likely to attend.

We used this webinar to review data about the return to live experiences, perspectives on virtual and hybrid events, and how the information can help you as you think about your business, your planning, and your event.

NuVoodoo Ratings Prospect Study

NuVoodoo’s 17th Rating Prospect study is our first snapshot of likely panelists and diary-keepers in 2021! We’ve completed interviews with close to 3,500 14- to 54-year-olds. In less than 40 minutes, we have covered the things you need to know to help put your radio station on top of the Nielsen ratings:

  • Work-from-home and workplace listening trends 
  • Podcasts, smart speakers, & streaming
  • National and local contests 
  • Marketing messages that drive tune-in or boost TSL
  • Social and digital channels that move the needle  

As usual, we highlighted the difference between those who’d say “yes” to Nielsen and those who would never participate in the radio ratings. In case you missed it, click on the image above to view our latest webinar.

Workplace Telemarketing for Radio: Is it Time to Start Calling offices again?






Go "Over the Top" in the Ratings with Video Marketing

With some tried and true NuVoodoo tactics like workplace calls on the shelf for now, our team has been collaborating with clients on new and economical approaches to boosting listening in the age of COVID. We always have an eye on the data our research department provides about what makes likely Nielsen participants tick.


Now we’re ready to share! A new strategy for reaching and influencing ratings participants at home, supported by results from a recently completed study of 3,400 radio listeners. Mike O’Connor and Leigh Jacobs show you how to put your station Over The Top with video marketing OTT style.

Marketing in the New Abnormal

Confronting the uncertainty of the months to come will be critical to radio's survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, you will be faced with budget constraints and fewer resources to get the job done.

2020: New Technology & a New Way to Play the Ratings Game

Close to 4,000 14 to 64 year-olds participated in the latest NuVoodoo Ratings Prospects Study in January. This webinar will get you deep into the data for insights on Smart Speakers, Connected Cars and Podcasting, as well as the COVID-19 pandemic and its impact on radio.

Fall 2019 Part One: How To Win The Workplace War

It had been well over a year since we presented study results focused on workplace listening. So we began NuVoodoo’s Fall 2019 Ratings Webinar Series with fresh data from Ratings Prospects Study XIV, collected in June 2019, to help you win the war for at-work listening.

NuVoodoo's Ratings IQ Game Show

By popular demand, we brought back NuVoodoo's Ratings IQ Game Show from the Worldwide Radio Summit in Los Angeles to your computer. We gave viewers a chance to test what they knew about likely ratings respondents based on our 2019 Ratings Prospects Study, then played Million Dollar Media's Instant Win Game to find meters and win cash. Check it out now in case you missed it!