NuVoodoo's Webinar Series
NuVoodoo’s 17th Rating Prospect study is our first snapshot of likely panelists and diary-keepers in 2021! We’ve completed interviews with close to 3,500 14- to 54-year-olds. In less than 40 minutes, we have covered the things you need to know to help put your radio station on top of the Nielsen ratings:
- Work-from-home and workplace listening trends
- Podcasts, smart speakers, & streaming
- National and local contests
- Marketing messages that drive tune-in or boost TSL
- Social and digital channels that move the needle
As usual, we highlighted the difference between those who’d say “yes” to Nielsen and those who would never participate in the radio ratings. In case you missed it, click on the image above to view our latest webinar.
Workplace Telemarketing for Radio: Is it Time to Start Calling offices again?
Go "Over the Top" in the Ratings with Video Marketing
With some tried and true NuVoodoo tactics like workplace calls on the shelf for now, our team has been collaborating with clients on new and economical approaches to boosting listening in the age of COVID. We always have an eye on the data our research department provides about what makes likely Nielsen participants tick.
Now we’re ready to share! A new strategy for reaching and influencing ratings participants at home, supported by results from a recently completed study of 3,400 radio listeners. Mike O’Connor and Leigh Jacobs show you how to put your station Over The Top with video marketing OTT style.
Marketing in the New Abnormal
Confronting the uncertainty of the months to come will be critical to radio's survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, you will be faced with budget constraints and fewer resources to get the job done.
2020: New Technology & a New Way to Play the Ratings Game
Close to 4,000 14 to 64 year-olds participated in the latest NuVoodoo Ratings Prospects Study in January. This webinar will get you deep into the data for insights on Smart Speakers, Connected Cars and Podcasting, as well as the COVID-19 pandemic and its impact on radio.
Fall 2019 Part One: How To Win The Workplace War
It had been well over a year since we presented study results focused on workplace listening. So we began NuVoodoo’s Fall 2019 Ratings Webinar Series with fresh data from Ratings Prospects Study XIV, collected in June 2019, to help you win the war for at-work listening.
NuVoodoo's Ratings IQ Game Show
By popular demand, we brought back NuVoodoo's Ratings IQ Game Show from the Worldwide Radio Summit in Los Angeles to your computer. We gave viewers a chance to test what they knew about likely ratings respondents based on our 2019 Ratings Prospects Study, then played Million Dollar Media's Instant Win Game to find meters and win cash. Check it out now in case you missed it!
NuVoodoo's Contesting Guide: 2019 Edition
We recently spoke with thousands of radio listeners (including hundreds of likely ratings respondents), and they told us a lot about your upcoming national or local contest. In the 2019 edition of NuVoodoo's Contest Guide, you’ll learn whether calling, texting or registration is likely to attract more ratings respondents. We’ll delve into data collection landmines that could sabotage your contest entries and VIP club sign-ups. And what about so-called “rigged” radio contests? Have we improved our credibility among likely ratings participants? Beyond contesting, how can spoken-word radio deal with the country's current political discord? In the “Age of Trump”. Finally, how are likely ratings respondents discovering music?
Smart Speakers and Smart Marketing: Capitalize on New Trends Among Likely Ratings Respondents
Fresh off of our latest Ratings Prospects Study XIII, conducted in January 2019 with over 3,000 respondents -- including likely panelists and diary keepers -- we covered a lot of ground in part 1 of our 2019 webinar series. From the latest smart speaker stats to radio's most effective social media and traditional marketing strategies. This webinar was our most data-rich yet. You won't want to miss it!
Why NuVoodoo's Progressive Payday(TM) Delivers Consistent Ratings Results
Get the rundown on NuVoodoo's Progressive Payday(TM) - available on a market exclusive basis. Our Marketing EVP Mike O’Connor and Research EVP Leigh Jacobs review our most consistently successful, fast-impact marketing concept for radio and show how it's moved the needle from Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening.
Weaponize The Weather Forecast - Automated Severe Weather Branding Tied To NOAA Data
The NuVoodoo team has added some predictive AI to our ad tech stack that allows us to execute dynamic digital campaigns tied to what’s in the forecast. In recent research, severe weather ranks near the top of our list of listening catalysts for Spoken Word radio. It’s station imaging for where the diaries fall or where the meters are and only when it’s relevant. Our Marketing EVP Mike O’Connor presents a quick tutorial to give you an overview. Available on a market-exclusive basis.
NuVoodoo's 2018 Social/Digital Playbook for Ratings Success
What game-changing opportunities do smart speakers like Amazon Echo and Google Home bring to the radio industry? What digital channels do likely ratings respondents use most and most often? Find all that and more inside.
How to Win the Workplace War With PPM Panelists & Diary Keepers
In this webinar, we covered everything from Radio’s true competition at work (HINT: it's not other radio stations), to the contest tactics and prizes that move the needle.