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We just wrapped up NuVoodoo Media Services’ first consumer study of 2023. We completed interviews with over 5,300 14–54-year-old respondents from across the nation, and our NuVoodoo Research Team compiled the data to share with clients and potential partners like you!
In less than 30 minutes, VoodooVision delivered insights on:
- Consumer behavior across social, mobile, podcasting, streaming, connected TV, and other digital advertising ecosystems.
- A focus on where and how consumers are spending their time right now and where they pay attention to commercial messages, so advertisers can reach prospects efficiently and more effectively.
- We explored digital privacy issues and share how users feel about having their location and online activity tracked.
The VoodooVision Study is a marketer’s guide to digital advertising and audio entertainment.
This episode of NuVoodoo Live is geared toward our broadcast radio clients. We introduce a new segmentation strategy for our Online Library Music Tests (OMTs). It allows stations to consider the opinions of roughly one in five survey-friendly listeners likely to participate in the radio ratings when testing the music library. Watch this episode NuVoodoo…
Today our focus is on the Cookie Apocalypse. What does it mean, how does it affect marketers and what can be done to address it? In the past, most digital campaign success comes as the result of precisely targeting the right type of prospects, based on their past digital behavior and the digital footprints they…
We wrap up our countdown of the Top 9 Podcast Takeaways with finding number one: car infotainment systems will change the game for podcasters.
Optimizing podcast commercials is finding number two in our countdown of the Top 9 Podcast Takeaways From NuVoodoo Research.
Paid podcasting isn’t the barrier-to-entry we once thought.
Podcasting’s most engaged demographics and the topics that interest them most make up finding #4 in our Top 9 Podcast Takeaways from NuVoodoo research.
In our countdown of the Top 9 Podcast Findings from NuVoodoo research, you’ll learn how to optimize your podcast length so you can attract and keep an audience already overwhelmed by the number of choices.
We probed study respondents for specific complaints about podcast quality, and we got an earful. This is finding #6 in our countdown of the Top 9 takeaways about podcasting from NuVoodoo research.