Welcome To NuVoodoo's Webinar Series

Learn how our data driven approach to marketing can help you reach and influence likely panelists and diary keepers.

Protests in the street.
Virus in the air.
A widening political divide.
An economy giving mixed signals.
Your listeners navigating their new reality.

Welcome to marketing in the new abnormal. 

Confronting the uncertainty of the months to come will be critical to radio's survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, you will be faced with budget constraints and fewer resources to get the job done.

We present results from Ratings Prospects Study XVI (fielded in late June 2020):

  • First, we give you the lay of the land. How are survey-friendly listeners feeling now?
  • What marketing channels can provide the most bang for least buck?
  • What social and digital media strategies give you the best chance for reaching and influencing likely ratings participants?
  • What is the least amount of cash your station can offer and still entice likely ratings participants?
  • Are there insured prizes or prizes that sales can trade that move the needle?
  • What types of promotional events are listeners most likely to attend (and with what precautions)? What can you offer instead to support sales efforts for Non-Traditional Revenue?
  • We trend and compare at-work vs. work-from-home listening and over-the-air vs. digital listening.

This and more data, delivered in about thirty minutes with Q&A following.


Close to 4,000 14 to 64 year-olds participated in the latest NuVoodoo Ratings Prospects Study in January. This webinar will get you deep into the data for insights on Smart Speakers, Connected Cars and Podcasting, as well as the COVID-19 pandemic and its impact on radio. 


In June, we conducted our 14th Ratings Prospect study, interacting with thousands of radio listeners (including hundreds of likely ratings respondents). Now that we’ve shared comprehensive data related to workplace listening, in the second installment of our Fall webinar series, we turned our attention to NuVoodoo’s Fall 2019 Contesting and Marketing Guide. We broadened the scope of our presentation to include results for all major formats and key demos, providing you key insights to help maximize ratings return during the crucial Q4 rating period.

It had been well over a year since we presented study results focused on workplace listening. So we began NuVoodoo’s Fall 2019 Ratings Webinar Series with fresh data from Ratings Prospects Study XIV, collected in June 2019, to help you win the war for at-work listening.

NuVoodoo's Ratings IQ Game Show

By popular demand, we brought back NuVoodoo's Ratings IQ Game Show from the Worldwide Radio Summit in Los Angeles to your computer. We gave viewers a chance to test what they knew about likely ratings respondents based on our 2019 Ratings Prospects Study, then played Million Dollar Media's Instant Win Game to find meters and win cash. Check it out now in case you missed it!

NuVoodoo's Spring 2019 Contesting Guide

We recently spoke with thousands of radio listeners (including hundreds of likely ratings respondents), and they told us a lot about your upcoming national or local contest. In the 2019 edition of NuVoodoo's Contest Guide, you’ll learn whether calling, texting or registration is likely to attract more ratings respondents. We’ll delve into data collection landmines that could sabotage your contest entries and VIP club sign-ups. And what about so-called “rigged” radio contests? Have we improved our credibility among likely ratings participants? Beyond contesting, how can spoken-word radio deal with the country's current political discord? In the “Age of Trump”. Finally, how are likely ratings respondents discovering music?

Smart Speakers and Smart Marketing: Capitalize on New Trends Among Likely Ratings Respondents

Fresh off of our latest Ratings Prospects Study XIII, conducted in January 2019 with over 3,000 respondents -- including likely panelists and diary keepers -- we covered a lot of ground in part 1 of our 2019 webinar series. From the latest smart speaker stats to radio's most effective social media and traditional marketing strategies. This webinar was our most data-rich yet. You won't want to miss it!

Why NuVoodoo's Progressive Payday(TM) Delivers Consistent Ratings Results

Get the rundown on NuVoodoo's Progressive Payday(TM) - available on a market exclusive basis. Our Marketing EVP Mike O’Connor and Research EVP Leigh Jacobs review our most consistently successful, fast-impact marketing concept for radio and show how it's moved the needle from Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening.

Weaponize The Weather Forecast - Automated Severe Weather Branding Tied To NOAA Data

The NuVoodoo team has added some predictive AI to our ad tech stack that allows us to execute dynamic digital campaigns tied to what’s in the forecast. In recent research, severe weather ranks near the top of our list of listening catalysts for Spoken Word radio. It’s station imaging for where the diaries fall or where the meters are and only when it’s relevant. Our Marketing EVP Mike O’Connor presents a quick tutorial  to give you an overview. Available on a market-exclusive basis.

In part two of our Fall webinar series, we'll present more data from Ratings Prospects Study XII conducted this summer. Once again, the focus is on those radio listeners most likely to accept a meter or diary. Topics for this session include national vs. local contesting, how to make your national contest bulletproof, how to exploit national contest baggage and make it work in your station's favor, best contest appointment times, and so much more!
In part 1 of our 2 part Fall webinar series, we dive into new research from our Ratings Prospects Study XII. Conducted in June of 2018, this study covers why some listeners agree to participate in panel or diary based Nielsen methodology, updated study results about streaming and smart speakers, what marketing channels you should emphasize when promoting your station to likely panelists and diary keepers, and a lot more!
In case you weren't be able to attend the Worldwide Radio Summit in L.A, we brought the presentation of 15 Things (In 15 Minutes) You Can Do To Boost Ratings right to your computer, tablet or smartphone.

NuVoodoo's 2018 Social/Digital Playbook for Ratings Success

What game-changing opportunities do smart speakers like Amazon Echo and Google Home bring to the radio industry? What digital channels do likely ratings respondents use most and most often? Find all that and more inside.

How to Win the Workplace War With PPM Panelists & Diary Keepers

In this webinar, we covered everything from Radio’s true competition at work (HINT: it's not other radio stations), to the contest tactics and prizes that move the needle.