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We just wrapped up NuVoodoo Media Services’ first consumer study of 2023. We completed interviews with over 5,300 14–54-year-old respondents from across the nation, and our NuVoodoo Research Team compiled the data to share with clients and potential partners like you!

In less than 30 minutes, VoodooVision delivered insights on:

- Consumer behavior across social, mobile, podcasting, streaming, connected TV, and other digital advertising ecosystems.
- A focus on where and how consumers are spending their time right now and where they pay attention to commercial messages, so advertisers can reach prospects efficiently and more effectively.
- We explored digital privacy issues and share how users feel about having their location and online activity tracked.

The VoodooVision Study is a marketer’s guide to digital advertising and audio entertainment.

NuVoodoo Live – New Music Research Feature! Give Likely Ratings Participants a Say in What You Play

March 23, 2023

This episode of NuVoodoo Live is geared toward our broadcast radio clients. We introduce a new segmentation strategy for our Online Library Music Tests (OMTs). It allows stations to consider the opinions of roughly one in five survey-friendly listeners likely to participate in the radio ratings when testing the music library. Watch this episode NuVoodoo…

NuVoodoo Live – Cookie Armageddon and Contextual YouTube

March 23, 2023

Today our focus is on the Cookie Apocalypse. What does it mean, how does it affect marketers and what can be done to address it? In the past, most digital campaign success comes as the result of precisely targeting the right type of prospects, based on their past digital behavior and the digital footprints they…

Top 9 Podcast Takeaways: #1 Car Infotainment Systems Will Change The Game For Podcasters

January 27, 2023

We wrap up our countdown of the Top 9 Podcast Takeaways with finding number one: car infotainment systems will change the game for podcasters.

Podcast commercials have huge upside when done well

January 20, 2023

Optimizing podcast commercials is finding number two in our countdown of the Top 9 Podcast Takeaways From NuVoodoo Research.

Top 9 Podcasts Takeaways – #3: Are Listeners Willing to Pay for Podcasts?

January 13, 2023

Paid podcasting isn’t the barrier-to-entry we once thought.

Who Engages In Podcasts Most and What Topics Drive Their Listening?

January 4, 2023

Podcasting’s most engaged demographics and the topics that interest them most make up finding #4 in our Top 9 Podcast Takeaways from NuVoodoo research.

Top 9 Findings from NuVoodoo Podcast Research: #5; There Are Too Many Podcasts and Episodes Last Too Long

December 21, 2022

In our countdown of the Top 9 Podcast Findings from NuVoodoo research, you’ll learn how to optimize your podcast length so you can attract and keep an audience already overwhelmed by the number of choices.

Top 9 Findings from NuVoodoo Podcast Research: #6 – Quality Matters

December 8, 2022

We probed study respondents for specific complaints about podcast quality, and we got an earful. This is finding #6 in our countdown of the Top 9 takeaways about podcasting from NuVoodoo research.