NuVoodoo's Webinar Series

NuVoodoo Adds Digital Out-Of-Home Specialist (Digital Billboards, Transit Shelters, etc.) to Team!

With work-from-home transitioning to work-out-of-home (OOH), NuVoodoo is introducing digital-out-of home to its radio client media mix. We can buy billboards, transit shelters and other digital signage in key zip codes just like we buy digital video and display ads. A recent NuVoodoo Quick-Turn Study (conducted in October) shows that 3/4 of Ratings Prospects pay close attention to billboards. Watch this webinar on-demand, as new team member and OOH specialist, Andrea Parikh walks you through our new offering. Andrea spent 16 years at Clear Channel Outdoor and oversaw the development of their digital outdoor display products.

Past Webinars

NuVoodoo Quick-Turn Study Confirms These Four Digital Ad Platforms As a Key to Rating Success

With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. While we were at it, we took a look other advertising channels too. Where are ads noticed? Which ad platforms are used most often, epscially by ratings participants? And how should we adjust our marketing playbook based on the latest data help our radio clients play the Nielsen game. Watch this short video to see the entire Quick-Turn Study presentation.

NEW OCTOBER STUDY: Mobile Marketing & Consumer Privacy

We were more than a little concerned that Apple’s recent, aggressive move in the direction of increased consumer privacy might significantly impact location-based smartphone targeting as a marketing strategy. But as you are about to learn, our concerns about a mass exodus from app tracking may have been overblown. In fact, geo-fenced offers from trusted apps are almost as highly valued as apps that provide directions, weather or traffic updates. These have always been the gold standard for mass audience appeal in any media study we’ve conducted. Watch our video presentation here.

NEW SEPTEMBER STUDY: How Delta Impacts Concerts, Bar Nights, Club Events and Other Indoor Gatherings

We wanted to update you with fresh September data about the potential impact of COVID variants on live events. We asked respondents to share their overall risk appetite for attending indoor arena-sized concerts, conventions & expos to more intimate gatherings, like bar nights, nightclub events and theatrical performances. We also wanted to see how willing working-age Americans are to attend company meetings and industry trade shows. This NuVoodoo Quick Turn Study was fielded September 9-10, 2021 and includes 1,854 adults ages 18-64 nationwide, balanced by age, gender and geography. Watch our presentation video here.

NuVoodoo’s 18th annual Ratings Prospect Study was recently presented in a series of webinars, called “Reboot the Commute,” for our partners in the radio industry.  If you missed any of the live sessions and would like to see a video recording of the data presentation, just click above for on-demand access. It’s completely free.  In addition to our June RPS study, we also presented a lightning study (conducted in late-July 2021) focusing on concerns over the Delta variant strain of COVID-19.

Post Pandemic Live Events, Virtual Events, and Hybrid Events Data

For the last 15+ months, we’ve had to change the way we learn, connect, and network. The foreseeable future is littered with more questions than answers and that makes event strategy and planning difficult to pull off. On top of that, limitations and guidelines change almost daily and live events require long lead times.

Knowing audience sentiment is more critical than ever. We know that deciding between in-person, hybrid or virtual is best done with feedback from those who are most likely to attend.

We used this webinar to review data about the return to live experiences, perspectives on virtual and hybrid events, and how the information can help you as you think about your business, your planning, and your event.

NuVoodoo Ratings Prospect Study

NuVoodoo’s 17th Rating Prospect study is our first snapshot of likely panelists and diary-keepers in 2021! We’ve completed interviews with close to 3,500 14- to 54-year-olds. In less than 40 minutes, we have covered the things you need to know to help put your radio station on top of the Nielsen ratings:

  • Work-from-home and workplace listening trends 
  • Podcasts, smart speakers, & streaming
  • National and local contests 
  • Marketing messages that drive tune-in or boost TSL
  • Social and digital channels that move the needle  

As usual, we highlighted the difference between those who’d say “yes” to Nielsen and those who would never participate in the radio ratings. In case you missed it, click on the image above to view our latest webinar.

Workplace Telemarketing for Radio: Is it Time to Start Calling offices again?






Go "Over the Top" in the Ratings with Video Marketing

With some tried and true NuVoodoo tactics like workplace calls on the shelf for now, our team has been collaborating with clients on new and economical approaches to boosting listening in the age of COVID. We always have an eye on the data our research department provides about what makes likely Nielsen participants tick.


Now we’re ready to share! A new strategy for reaching and influencing ratings participants at home, supported by results from a recently completed study of 3,400 radio listeners. Mike O’Connor and Leigh Jacobs show you how to put your station Over The Top with video marketing OTT style.

Marketing in the New Abnormal

Confronting the uncertainty of the months to come will be critical to radio's survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, you will be faced with budget constraints and fewer resources to get the job done.

2020: New Technology & a New Way to Play the Ratings Game

Close to 4,000 14 to 64 year-olds participated in the latest NuVoodoo Ratings Prospects Study in January. This webinar will get you deep into the data for insights on Smart Speakers, Connected Cars and Podcasting, as well as the COVID-19 pandemic and its impact on radio.

Fall 2019 Part One: How To Win The Workplace War

It had been well over a year since we presented study results focused on workplace listening. So we began NuVoodoo’s Fall 2019 Ratings Webinar Series with fresh data from Ratings Prospects Study XIV, collected in June 2019, to help you win the war for at-work listening.

NuVoodoo's Ratings IQ Game Show

By popular demand, we brought back NuVoodoo's Ratings IQ Game Show from the Worldwide Radio Summit in Los Angeles to your computer. We gave viewers a chance to test what they knew about likely ratings respondents based on our 2019 Ratings Prospects Study, then played Million Dollar Media's Instant Win Game to find meters and win cash. Check it out now in case you missed it!

NuVoodoo's Contesting Guide: 2019 Edition

We recently spoke with thousands of radio listeners (including hundreds of likely ratings respondents), and they told us a lot about your upcoming national or local contest. In the 2019 edition of NuVoodoo's Contest Guide, you’ll learn whether calling, texting or registration is likely to attract more ratings respondents. We’ll delve into data collection landmines that could sabotage your contest entries and VIP club sign-ups. And what about so-called “rigged” radio contests? Have we improved our credibility among likely ratings participants? Beyond contesting, how can spoken-word radio deal with the country's current political discord? In the “Age of Trump”. Finally, how are likely ratings respondents discovering music?

Smart Speakers and Smart Marketing: Capitalize on New Trends Among Likely Ratings Respondents

Fresh off of our latest Ratings Prospects Study XIII, conducted in January 2019 with over 3,000 respondents -- including likely panelists and diary keepers -- we covered a lot of ground in part 1 of our 2019 webinar series. From the latest smart speaker stats to radio's most effective social media and traditional marketing strategies. This webinar was our most data-rich yet. You won't want to miss it!

Why NuVoodoo's Progressive Payday(TM) Delivers Consistent Ratings Results

Get the rundown on NuVoodoo's Progressive Payday(TM) - available on a market exclusive basis. Our Marketing EVP Mike O’Connor and Research EVP Leigh Jacobs review our most consistently successful, fast-impact marketing concept for radio and show how it's moved the needle from Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening.

Weaponize The Weather Forecast - Automated Severe Weather Branding Tied To NOAA Data

The NuVoodoo team has added some predictive AI to our ad tech stack that allows us to execute dynamic digital campaigns tied to what’s in the forecast. In recent research, severe weather ranks near the top of our list of listening catalysts for Spoken Word radio. It’s station imaging for where the diaries fall or where the meters are and only when it’s relevant. Our Marketing EVP Mike O’Connor presents a quick tutorial  to give you an overview. Available on a market-exclusive basis.

In part two of our Fall webinar series, we'll present more data from Ratings Prospects Study XII conducted this summer. Once again, the focus is on those radio listeners most likely to accept a meter or diary. Topics for this session include national vs. local contesting, how to make your national contest bulletproof, how to exploit national contest baggage and make it work in your station's favor, best contest appointment times, and so much more!
In part 1 of our 2 part Fall webinar series, we dive into new research from our Ratings Prospects Study XII. Conducted in June of 2018, this study covers why some listeners agree to participate in panel or diary based Nielsen methodology, updated study results about streaming and smart speakers, what marketing channels you should emphasize when promoting your station to likely panelists and diary keepers, and a lot more!
In case you weren't be able to attend the Worldwide Radio Summit in L.A, we brought the presentation of 15 Things (In 15 Minutes) You Can Do To Boost Ratings right to your computer, tablet or smartphone.

NuVoodoo's 2018 Social/Digital Playbook for Ratings Success

What game-changing opportunities do smart speakers like Amazon Echo and Google Home bring to the radio industry? What digital channels do likely ratings respondents use most and most often? Find all that and more inside.

How to Win the Workplace War With PPM Panelists & Diary Keepers

In this webinar, we covered everything from Radio’s true competition at work (HINT: it's not other radio stations), to the contest tactics and prizes that move the needle.