NuVodooo's Webinar Series
We’ve arrived at the back half of our countdown of the Top 10 Research Mistakes we see clients make. This is finding #5.
Carolyn Gilbert, NuVoodoo President and Founder, suggests that Finding #6 is largely a result of costly unforced errors that compromise the quality of the study data and are easily avoided Catch the rest of our countdown at nuvoodoo.com/webinars.
We’re counting down the 10 largest mistakes we’ve seen over the years when radio stations test music, morning shows or images. This is #7.
This is a basic and avoidable blocking and tackling mistake made by both providers and their clients, and it’s #8 in our countdown.
We’re counting down the most costly research mistakes when conducting tests or implementing results. This is finding number 9.
Carolyn Gilbert, Leigh Jacobs, and Mike O’Connor, radio industry research and programming veterans, count down the Top 10 mistakes they see stations make when conducting research. This is finding #10.
Our final research finding for radio ratings optimization is our most important for stations using contesting to boost ratings. It’s finding #1 as we wrap up our countdown.
Our countdown continues w/key findings about podcasts, marketing messages that cause tune-in, and optimal digital marketing platforms.