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We just wrapped up NuVoodoo Media Services’ first consumer study of 2023. We completed interviews with over 5,300 14–54-year-old respondents from across the nation, and our NuVoodoo Research Team compiled the data to share with clients and potential partners like you!
In less than 30 minutes, VoodooVision delivered insights on:
- Consumer behavior across social, mobile, podcasting, streaming, connected TV, and other digital advertising ecosystems.
- A focus on where and how consumers are spending their time right now and where they pay attention to commercial messages, so advertisers can reach prospects efficiently and more effectively.
- We explored digital privacy issues and share how users feel about having their location and online activity tracked.
The VoodooVision Study is a marketer’s guide to digital advertising and audio entertainment.
We’re counting down the Top 9 takeaways about podcasting from NuVoodoo research. Despite the substantial footprint of podcast networks, there is still room in the Podcasting ecosystem for so-called indie voices. In fact, even among the most popular podcast categories, there is a significant gap between the level of demand for a particular podcast topic…
In takeaway number 8, we show how listeners discover podcasts and what marketing channels are best to use to promote a podcast to new potential listeners.
Podcast listeners feel they’re smarter and better informed compared to non-podcast listeners.
As we’ve seen with grocery delivery services, a significant portion of consumers who initially sample boxed meal delivery are more likely to become regular customers. Put simply, if you get them to try it, they’ll be back for more.
This is the fourth video in our ongoing study presentation to the Food & Beverage Industry. Part 4 is all about grocery delivery. See the complete series at nuvoodoo.com/food-beverage.
In our third look at NuVoodoo’s consumer study for the Food & Beverage Industry, we’re focusing on consumers who are less brand loyal and more open to switching. We’ll also show you the ad channels that these “persuadable brand switchers” use most and where they pay more attention to advertising.
Consumers are now facing the fastest growing food price increases in four decades In PART 2 of our five-part series, our focus is on the top food and beverage trends of 2022. We fielded this research for the Consumer Packaged Goods and Retail Food industries to help our partners better understand inflation’s impact on consumer…
Between COVID shutdowns, supply chain disruptions, and the insidious impact of inflation on consumer spending, no industry has had it rougher than the Retail Food and Consumer Packaged Goods industries. Part 1 of our five-part video series reviews data from NuVodoo’s Inflation Impact Quantitative Study of nearly two thousand 18+ shoppers nationwide.