NuVodooo's Webinar Series

Top 10 Radio Research Mistakes: #6

February 7, 2024

Carolyn Gilbert, NuVoodoo President and Founder, suggests that Finding #6 is largely a result of costly unforced errors that compromise the quality of the study data and are easily avoided Catch the rest of our countdown at nuvoodoo.com/webinars.

The Top 10 Music and Perceptual Research Mistakes We See Stations Make. This is Number 7.

January 23, 2024

We’re counting down the 10 largest mistakes we’ve seen over the years when radio stations test music, morning shows or images. This is #7.

Top 10 Research Mistakes #8

January 18, 2024

This is a basic and avoidable blocking and tackling mistake made by both providers and their clients, and it’s #8 in our countdown.

Top 10 Radio Research Mistakes #9

January 11, 2024

We’re counting down the most costly research mistakes when conducting tests or implementing results. This is finding number 9.

Top 10 Radio Research Mistakes #10

January 4, 2024

Carolyn Gilbert, Leigh Jacobs, and Mike O’Connor, radio industry research and programming veterans, count down the Top 10 mistakes they see stations make when conducting research. This is finding #10.

2023 Top 10 Moneyball for Radio Findings (Part Three: 3 – 2 – 1)

December 21, 2023

Our final research finding for radio ratings optimization is our most important for stations using contesting to boost ratings. It’s finding #1 as we wrap up our countdown.

2023 Top 10 Moneyball for Radio Findings (Part Two: 7-6-5-4)

December 14, 2023

Our countdown continues w/key findings about podcasts, marketing messages that cause tune-in, and optimal digital marketing platforms.

2023 Top 10 Moneyball for Radio Findings (Part One: #10-9-8)

December 7, 2023

We’re counting down 2023’s most important research findings that can help your station grow by a tenth of a rating point or more. This is the first of 3 videos covering our year-end countdown for the radio broadcast industry.