NuVodooo's Webinar Series
Carolyn Gilbert, Leigh Jacobs, and Mike O’Connor, radio industry research and programming veterans, count down the Top 10 mistakes they see stations make when conducting research. This is finding #10.
Our final research finding for radio ratings optimization is our most important for stations using contesting to boost ratings. It’s finding #1 as we wrap up our countdown.
Our countdown continues w/key findings about podcasts, marketing messages that cause tune-in, and optimal digital marketing platforms.
We’re counting down 2023’s most important research findings that can help your station grow by a tenth of a rating point or more. This is the first of 3 videos covering our year-end countdown for the radio broadcast industry.
Learn the difference between NuVoodoo discrete sample current music research and comparably priced Rolling Sample Research. Are you paying full price for half a sample?
Moneyball for Radio- – TSL Overall, In-Vehicle, At-Work, and in Comparison to Podcasts and Streaming
From Ratings Prsopect Study XXII, see how radio fares against audio entertainment rivals on the road & at work (in and out of the home)
From Nuvoodoo’s Ratings Prsopect Study XXII, likely ratings participants let us know which marketing message caused them to listen in the past.
More findings from Ratings Prospect Study XXII. How much does it take to “bribe” listeners to tune in? National vs. Local contests. Plus, we share a Companion App hack for the wearables era that gamifies listening like Nielsen gamifies panelist compliance.