NuVodooo's Webinar Series

The most effective platform for advertisers: TikTok vs. Meta vs. Alphabet vs. Twitter

July 20, 2023

New study data just released. 2500+ respondents weigh in on which of the so-called Walled Garden platforms is most effective for advertisers. On which are users making purchases after seeing ads. Is it Facebook, Instagram, TikTok, Twitter, YouTube, or something else?

Moneyball for Radio – Research Hacks w/Carolyn Gilbert & Leigh Jacobs

July 12, 2023

Our research team leaders share tips and tricks for increasing your station’s average quarter-hour rating by a tenth of a point or more.

Moneyball for Radio – Ask Us Anything!

June 28, 2023

In this session, we answer commonly asked questions about the data we’ve collected about likely radio ratings participants — from “how much cash must be offered to move the needle?” to whether “local” radio content matters.

Moneyball for Radio – Top 6 External Marketing Messages

June 21, 2023

It’s the Fall of Moneyball for Radio. We’re counting the Top 6, of dozens tested, external marketing messages from radio that actually caused respondents to tune into a station in the recent past.

Moneyball for Radio – Gamifying Listening to Boost Ratings

June 21, 2023

It’s the Fall of Money Ball for Radio. We’re sharing with our industry partners tips and tricks to help move the needle by 1/10 of a rating point. This week: gamifying the listening experience.

NuVoodoo Live: Moneyball 2 – Ratings Metrics that Actually Drive Radio Revenue

May 30, 2023

This is a follow-up to our popular All Access Radio Summit session. This version of Moneyball for radio is a master class in understanding how PUMM and Average Quarter Hour Rating tie into the total market and individual station revenue.

NuVoodoo Live – Back to Basics: Who Are Like Likely Ratings Prospects or RPS Yes Listeners?

May 24, 2023

We compile data profiling likely ratings respondents to help our partners in the radio industry apply our NuVoodoo secret sauce to get more credit from the group of listeners most likely to influence stations’ monthly report cards.

More NuVoodoo Ad Tech to Help Fight the “Cookie Apocalypse”

May 16, 2023

After successful beta testing, NuVoodoo incorporates more new capabilities into its ad tech stack, expanding the ways we can help clients drive more contextually relevant digital ad placements. More relevance means better results at a lower cost. Watch for a full demo.