NuVodooo's Webinar Series

That a majority of listeners (who are likely to participate in the ratings) think radio contests are rigged is not news. We’ve been beating that drum for half a decade. But what is new for 2022 is data about what you can do about it. It’s our 3rd most important takeaway about radio contests in…

We’re counting down the Top 5 most important takeaways about radio contests to get you ready for the Nielsen wearable people-meter era. All five videos will be available at nuvoodoo.com/webinars. Here’s finding number four.

There are millions of podcasts on Apple’s platform. The average podcast episode attracts only 27 listeners/viewers per episode (as of December 2021). Part 2 of our research presentation all about podcasting includes interviews with nearly 1,500 14 – 54-year-olds across the US. This video will help you optimize when your marketing goal is podcast discovery.…

Nielsen Audio rolled out its new wearables as meter replacements, which it plans to begin phasing into the ratings starting here in April 2022 in many PPM markets.  New “wearables” homes are expected to be recruited to replace up to 75% of existing panelists carrying legacy PPM technology this year. On a client webinar held on…

We’re sharing the results o NuVoodoo’s First Quarter Digital Media Study, conducted with 3,298 nationwide respondents between the ages of 14 and 54. This includes just shy of 1,500 regular podcast listeners, who’ve indicated they listen at least once a week. This is the first in our two-part series all about Podcasting. We’ll show you…

In early February, Facebook took a big earnings hit, and its parent company Meta’s stock tanked!. It blamed Apple. Warning how that company’s recent security measures would cost $10 billion dollars in lost advertising in 2022. Facebook’s admission is the most concrete data point so far about Apple’s App Tracking Transparency feature, and its impact…

Advancements in technology have given consumers access to streaming content, anywhere and at any time. The huge increase in appetite for audio content represents a massive opportunity for brands to connect with consumers. But successful advertising is always a function of reaching the right audience with enough message frequency to make a difference. That’s where…