Only a small percentage of listeners agree to participate in the radio ratings. It’s about one in seven who even fit the profile of a “Ratings Likely,” based on results from a decade’s worth of NuVoodoo semi-annual Ratings Prospect Studies. According to our latest 2021 RPS data, here are the TOP FIVE social/digital platforms these likely panelists and diary-keepers use most. Reaching and influencing them where they spend the most time is the key to impacting station ratings FAST.