Podcasting

You have a podcast. You've spent months honing your craft, and the more you do it, the more you realize how many more people *should* be listening. The challenge of maintaining your current audience is tough enough. Increasing the audience and turning new listeners into devoted fans is even tougher. Let us show you how.

Our most recent research study of US adults confirms what you probably already knew: a significant percentage use social media channels like Facebook, Instagram, Google & YouTube on a weekly and even daily basis. When we isolate the activity of heavy podcast users specifically, the penetration rates jump in comparison to the baseline for each platform.


To see this data and more, enter your email below for an exclusive download and take your first step in growing your audience quickly.

 

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Podcasting Articles

People using smartphones

RPS 19: Has App Location Tracking Hurt Social Media Usage?

By Leigh Jacobs | February 14, 2022 | Comments Off on RPS 19: Has App Location Tracking Hurt Social Media Usage?

Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…

data

NuVoodoo Ratings Prospect Study 19 Reveals That Out-Of-Home At-Work Listening More Than Doubles Work-From-Home Listening to Radio

By Jake Hofnagel | February 9, 2022 | Comments Off on NuVoodoo Ratings Prospect Study 19 Reveals That Out-Of-Home At-Work Listening More Than Doubles Work-From-Home Listening to Radio

CINCINNATI, OH, February 9, 2022 – NuVoodoo Media Services, a data-driven media research, marketing, digital and content intelligence provider, announces findings of NuVoodoo Ratings Prospect Study 19, fielded nationwide on January 4-5, 2022, to 3,298 14-54-year-olds across all PPM markets. The study and findings will be presented to the radio industry in a free webinar…

Business colleagues working at desk

RPS 19 Headline: Radio Usage While Working Out of Home

By Leigh Jacobs | February 7, 2022 | Comments Off on RPS 19 Headline: Radio Usage While Working Out of Home

Those who commute to a job outside the home are more likely to listen to radio during the workday than listeners working from home. That’s a major headline from NuVoodoo Ratings Prospect Study 19, fielded early last month. We’re presenting results free to the radio industry on February 16 at 1PM Eastern. We are capacity-limited,…

Woman driving car in the city

NuVoodoo Ratings Prospects Study 19 Preview

By Leigh Jacobs | January 31, 2022 | Comments Off on NuVoodoo Ratings Prospects Study 19 Preview

We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…

New covid-19 omicron variant. Concept Medical and COVID-19 Omicron

Omicron Update: January

By Leigh Jacobs | January 24, 2022 | Comments Off on Omicron Update: January

With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…