Podcasting Articles & Videos

Top 9 Findings from NuVoodoo Podcast Research: #6 – Quality Matters

By Jake Hofnagel | December 8, 2022

We probed study respondents for specific complaints about podcast quality, and we got an earful. This is finding #6 in our countdown of the Top 9 takeaways about podcasting from NuVoodoo research.

Top 9 Podcast Findings: #7 Popular Podcast Topics and Level of Satisfaction for Current Offerings

By Russ Gilbert | December 2, 2022

We’re counting down the Top 9 takeaways about podcasting from NuVoodoo research. Despite the substantial footprint of podcast networks, there is still room in the Podcasting ecosystem for so-called indie voices. In fact, even among the most popular podcast categories, there is a significant gap between the level of demand for a particular podcast topic…

Top 9 Key Findings from NuVoodoo Podcast Research: Finding #8 – How Podcasts are Discovered

By Russ Gilbert | November 28, 2022

In takeaway number 8, we show how listeners discover podcasts and what marketing channels are best to use to promote a podcast to new potential listeners.

Top 9 Key Findings from NuVoodoo Podcast Research: Finding #9 – Podcast Listeners Feel Smarter, More Curious and Better Informed Than Non-Podcast Listeners

By Jake Hofnagel | November 21, 2022

Podcast listeners feel they’re smarter and better informed compared to non-podcast listeners.

Six Things Listeners Love About Podcasts (And Four That Make Them Crazy!)

By Russ Gilbert | September 14, 2022

We surveyed hundreds of previous attendees of @Podcast Movement and registrants for Podcast Movement 2022 to find out what was important to learn from listeners, then did qualitative one-on-one interviews with regular podcast listeners and a nationwide survey of podcast listeners.