Author Archive

Jake Hofnagel

close up woman hand holding mobile watching video online with advertising on mobile

Mastering Video Ads: Elevating Your Digital Marketing Strategy

By Jake Hofnagel / February 26, 2024

In today’s digital age, video advertising has emerged as a cornerstone of successful marketing strategies. With the rise of platforms like TikTok and Instagram Reels, short-form video content has not only become popular but essential for brands aiming to capture the attention of their target audience. However, creating effective video ads goes beyond just hitting…

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How NuVoodoo Played a Pivotal Role in Achieving an Outstanding 500%+ Return on Ad Spend for a National Consumer Brand

By Jake Hofnagel / January 23, 2024

“We just heard from our manufacturing partner and they begged us to pause our holiday shopping campaign.  They simply couldn’t keep up with demand…”    We pride ourselves in our unique ability to combine market research capabilities with our digital advertising expertise to produce outsized results for our partners. During the critical holiday sales cycle,…

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NuVoodoo Ratings Prospect Study 19 Reveals That Out-Of-Home At-Work Listening More Than Doubles Work-From-Home Listening to Radio

By Jake Hofnagel / February 9, 2022

CINCINNATI, OH, February 9, 2022 – NuVoodoo Media Services, a data-driven media research, marketing, digital and content intelligence provider, announces findings of NuVoodoo Ratings Prospect Study 19, fielded nationwide on January 4-5, 2022, to 3,298 14-54-year-olds across all PPM markets. The study and findings will be presented to the radio industry in a free webinar…

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A Game Show at an Industry Event?!

By Jake Hofnagel / March 25, 2019

Attending WWRS this year? Come say hello!

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Ten Ways to Improve Ratings (and Radio) in 2018

By Jake Hofnagel / December 11, 2017

Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year.

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