How NuVoodoo Played a Pivotal Role in Achieving an Outstanding 500%+ Return on Ad Spend for a National Consumer Brand

“We just heard from our manufacturing partner and they begged us to pause our holiday shopping campaign.  They simply couldn’t keep up with demand…” 

We pride ourselves in our unique ability to combine market research capabilities with our digital advertising expertise to produce outsized results for our partners. During the critical holiday sales cycle, NuVoodoo surpassed expectations and delivered remarkable results.

Key Achievements:

• CTR increased by 49% (click-through rate)
• CPA decreased by 58% (cost per acquisition)
• 502.9% ROAS (return on ad spend)
• Return on ad spend increased by 89% year-over-year

It turns out that the deep audience insights we were able to feed into the new AI tools, now available to NuVoodoo’s team of campaign specialists, have the potential to accelerate machine learning exponentially. This means faster and greater rewards for advertisers who conduct market research. It certainly did for our consumer goods partner, who gave us both B2B and B2C sales objectives.

So, how did we do it?

• We leveraged Google’s Performance Max campaigns, optimizing ad placements and bidding strategies across Google’s extensive network, including Google Search, Display, YouTube, Gmail, and Google Maps.
• We set specific goals for our client’s campaign, in this case, increasing online sales, and then tested multiple combinations of image, headline, logo, and video assets to optimize appeal. These steps are standard practices that we use with every client.
• We incorporated our NuVoodoo brand of special sauce of “audience signals,” derived from detailed customer personas, built through proprietary research analysis that AI used as a starting point to find likely customers. The greater the depth of information, the less time and money wasted on trial and error and the faster the results.  
• Finally, we tailored ad copy and visuals to resonate with the audience groups most likely to make a purchase.

Tips for a Successful P-Max Campaign :

• Quality Assets: Use high-quality images and engaging copy. The better your assets, the more effectively Google can work.
• Clear Goals: Have a clear understanding of what you want to achieve.
• Audience Insights: Use any data you have about your audience to inform your campaign.
• Regular Review: Regularly review performance data and adjust your campaign as necessary.
• Respect Privacy: Always ensure your data collection and usage comply with privacy laws and regulations (like GDPR, CCPA).
• Keep Data Updated: Regularly refresh your audience insights to reflect changes in consumer behavior and preferences.
• Segmentation: Avoid too broad audience segments. The more specific your audience, the more tailored and effective your campaigns can be.
• Integrate with Other Google Tools: Use tools like Google Analytics for deeper insights and a better understanding of your audience’s online behavior.

By following these steps, e-commerce advertisers can take advantage of Performance Max campaigns and potentially achieve high returns on their advertising spend, just like our client did. By effectively using research and audience insights in these ways, NuVoodoo can create more targeted, relevant, and successful ad campaigns on Google. Remember, the key is to leverage insights to inform every aspect of your campaign, from audience selection to ad creation and optimization.

NuVoodoo builds digital products and conducts research & marketing for clients.  It’s easy to get in touch.  Contact us at tellmemore@nuvoodoo.com