Consumer Insights

Things are changing fast.
Current research is imperative in turbulent times.

More People

We've passed the tipping point: we now have access to a far greater portion of the population online than on the phone.

Better Sample

Instead of the “free,” opt-in (and corruptible) online sample approach, NuVoodoo uses ID verified online research panel sample gathered nationally and worldwide for large-scale consumer research.

Better Sources

We work with nearly 100 different online panel sample sources. These are the sources used for consumer research, like healthcare, pharma, consumer packaged goods, telecommunications, etc.

Complete Coverage

We ensure that we use sample providers who recruit portions of their respondent pools by starting from landline telephone – to make sure their voices are heard.

Big Positives

Online respondents are compensated for their opinions – we think that’s critical. If we don’t take it seriously enough to pay for valuable opinions, why should respondents?