PRESS RELEASE

Got Radio?

By Leigh Jacobs | Sep 17, 2018 | Comments Off on Got Radio?

We know from our Ratings Prospects Studies that severe weather causes listeners to tune in and/or switch stations. And this hurricane season will again test the resourcefulness of citizens, emergency responders and broadcasters.

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Who Monitors Social Media Posts for Your Station?

By Leigh Jacobs | Sep 10, 2018 | Comments Off on Who Monitors Social Media Posts for Your Station?

Who decides what gets posted at your station(s)? Who monitors which posts get good reactions and which don’t? Who from the station responds to the comments? Who critiques the posts and comments? It may not seem very important, but everything the station posts on Social Media is important content representing vital interactions with listeners.

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New Music Discovery: Good News/Bad News

By Leigh Jacobs | Sep 4, 2018 | Comments Off on New Music Discovery: Good News/Bad News

New technology has changed the new music playing field forever. But radio doesn’t have to go quietly into the night.

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Who Manages Content on Your Social Media Feeds?

By Leigh Jacobs | Aug 27, 2018 | Comments Off on Who Manages Content on Your Social Media Feeds?

Just as the content on your airwaves needs to be carefully planned and executed with consistency, the content you publish in Social Media requires similar attention.

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Too Big to Ignore: Radio in the Bedroom

By Leigh Jacobs | Aug 20, 2018 | Comments Off on Too Big to Ignore: Radio in the Bedroom

Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.

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Building Audience One Listener at a Time?

By Leigh Jacobs | Aug 13, 2018 | Comments Off on Building Audience One Listener at a Time?

Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.

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Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs | Aug 6, 2018 | Comments Off on Music Station On-Air Talent: Bank Tellers of the Music Biz?

If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.

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True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs | Jul 30, 2018 | Comments Off on True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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True/False: Radio Playlists Are Small to Save on Licensing Fees

By Leigh Jacobs | Jul 23, 2018 | Comments Off on True/False: Radio Playlists Are Small to Save on Licensing Fees

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

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Pandora P1’s in Your Music Test Sample?

By Leigh Jacobs | Jul 16, 2018 | Comments Off on Pandora P1’s in Your Music Test Sample?

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

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