Author Archive

Leigh Jacobs

Crowd of people in music concert hall

Is Your Station a Show or a Service?

By Leigh Jacobs / May 22, 2023

Carolyn Gilbert and I had a great time last week with the latest CRS360 session: “The CRS Music Test: It Takes All Sorts.” The leader of the CRS research committee Clay Hunnicutt moderated a lively hour with us and two great Country programmers, Marci Braun and Brook Stephens. We discussed the best practices for using…

Read More
Row of charming homes in a small town

Play to the Entire House

By Leigh Jacobs / May 8, 2023

In a recent episode of American Idol Lionel Richie advised a contestant that you have to play to the entire audience as a performer. It’s easy to get caught up in the emotion and adulation of those in the front row, but it’s critical to spread your attention across the entire crowd. With radio it’s…

Read More

Stop Looking at Share

By Leigh Jacobs / May 1, 2023

The session Carolyn Gilbert, PJ Kling, and I presented at the All Access Audio Summit 2023 last week focused on growing the next tenth of a rating point for stations. Moneyball for Radio involved seven steps, but the most important item was #1 “Stop Looking at Cher Share.” In that initial section we pleaded that…

Read More

Controlling Horizontal & Vertical (Recycling)

By Leigh Jacobs / April 24, 2023

“We will control the horizontal. We will control the vertical” – so said the opening narration of TV’s “The Outer Limits,” premiering in 1963. You have to be of a certain age to even recall TV sets having controls for horizontal and vertical sync, but it was a good reason to learn what horizontal and…

Read More

Building One Tenth of a Ratings Point

By Leigh Jacobs / April 17, 2023

When top stations struggle to achieve a 0.5 rating, the difference between success and failure can be one tenth of a rating point. Growing your station from a 0.3 to a 0.4 (or 0.2 to 0.3 – or 0.1 to 0.2) is often the only thing that matters. That’s the premise for the NuVoodoo session…

Read More

Is There a Market in the Hole?

By Leigh Jacobs / April 10, 2023

At a format study presentation over twenty years ago, a savvy executive asked, “Sure, there’s a hole in the market, but is there a market in the hole?” She meant, of course, that while our study identified a format opportunity in the market, could the new station build a big enough audience and sufficient revenue…

Read More
Woman in the car

Give Likely Ratings Participants a Say in What You Play

By Leigh Jacobs / April 3, 2023

Programming music for broadcast radio is a delicate balancing act. You want to make as many of your listeners as happy as possible, but realistically you need to focus on those who are likely to spend the most time with your station. Audience measurement tools add another layer of complexity, since the listeners you care…

Read More

ICYMI: VoodooVision

By Leigh Jacobs / March 27, 2023

Throughout March we’ve been conducting webinars showing off the results of the latest NuVoodoo study. If you missed the webinars live, you can find a recording at We did our best to balance the interests of our newest clients outside the radio business with the needs of our longtime radio clients in the webinar.…

Read More

Massive Country Music Test at CRS 2023

By Leigh Jacobs / March 20, 2023

NuVoodoo was in Nashville last week for Country Radio Seminar 2023 – and what a great show it was. RJ Curtis and the team at CRS put together an amazing slate of sessions including solid insights that programmers could use to improve their stations, in-depth interviews with thought leaders, and lots of Country music from…

Read More
Smiling young woman riding a bus listening to music

Spring Ratings Start March 30: Are You Ready?

By Leigh Jacobs / March 13, 2023

The start of the Spring book is less than two weeks away. With a tough season for revenue in an uncertain economy, owners are holding on to budgets … unless or until it’s absolutely necessary to make any expenditure. If you’re trying to come up with what to promote on your own air with a…

Read More