Reboot the Commute With Strong Contesting

Cash Money Inside Running Banknotes Counter.

Ratings Prospects Study 18 goes public this week with the first of the NuVoodoo Summer Webinar Series slated for Wednesday, July 21 at 1 PM EDT. In less than 45 minutes, we’ll cover topics essential to radio for capitalizing on rising PUMM and PUR levels and leveraging increased average quarter hour ratings. And we’ll stay…

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Welcome Returning Commuters: Reboot the Commute

Lovely woman driving satisfied with coffee to go

Two weeks ago we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for morning radio especially; 21% of our June study sample of over 3,000 respondents ages 14-54 say they’ve “gotten out of the habit…

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Reboot the Commute: In-Car Audio System Impact

Driving with comfort. Businessman touching dashboard in car

Last week we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for radio, since time spent commuting equals time spent listening to radio for many. Additionally, radio gets better usage and TSL among those working…

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News on the Reboot of the Commute

We’ve started crunching the numbers in NuVoodoo Ratings Prospects Study 18 and already see results suggesting radio has reason to be optimistic about increased listening in the months ahead. In many markets, PUMM hit a high for 2021 with the release of the May PPM monthly as states relax COVID restrictions and listeners head back…

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What If You Could Afford a Perceptual Study & An OMT?

Two bored and uninterested Poodle puppies with two plates of kibbles on the table

“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail,” said Abraham Maslow (better remembered for his “hierarchy of needs”). We’re seeing more music tests going into the field with swollen sets of question groups as programmers try to use a music test to…

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Amazon Music Adds “DJ Mode”

microphone at the radio station

Just a week ago I was citing our research confirming listener preference for “live DJ’s” (compared to “canned announcements”) and saying those results “underscore the notion that radio must be more than a playlist.” Later in the week Amazon announced that its #3 music streaming service, Amazon Music, is adding “DJ Mode” – presumably in…

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Radio vs. Spotify’s “Only You” Experience

Two young teenage girls friends looking at something on a mobile phone and smiling

Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio’s new competitors – the DSP’s, some of which had representatives in attendance. To them we said, “If it’s just a playlist, then leverage the…

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New Research on Live Event Attendance


CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their daily commute is good for radio listening. The prospect of having new businesses…

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Whose Programming Are You Countering?

Boxers in the ring

Radio is not the only heritage medium working hard to find its feet as the world is shifting. Jimmy Kimmel made his traditional appearance last week at the Disney upfronts to roast Disney/ABC and the rest of network TV saying, “CBS is once again calling themselves the most-watched network. Being the most-watched network is like…

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Are Gen Z’s Really Different than Millennials?

Looking at photos in the smartphone

Recent discussions with programmers and managers have more than once turned to whether or not to include under-25’s in targeting. For decades, 12-24’s have been the youthful edge insurgent Top 40s employed to topple heritage hit music outlets – and that playbook has been repeated in rock, urban and other formats. But we think it…

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