Author Archive

Leigh Jacobs

VoodooVision: Our Biggest Study of Audio Media Ever

By Leigh Jacobs / February 6, 2023

We’ve been conducting and presenting NuVoodoo Ratings Prospects Studies twice a year since founding the company in the wake of the Great Recession. Our studies have focused almost exclusively on the needs of the radio industry and featured samples comprised of respondents across PPM markets. The iteration just out of the field is a bit…

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Friends enjoying in pub

Last Call for Radio’s Got Talent – $10,000 Up For Grabs

By Leigh Jacobs / January 23, 2023

As mentioned last week, we extended the deadline to enter the RADIO’s GOT TALENT competition until this Thursday, January 26. As of this writing there’s still time for talent to enter their best material for the chance to win their share of the $10,000 that Benztown has put in the vault. We already have hundreds…

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Shocked funny Basenji dog with open mouth looking on laptop computer display.

Stop Looking at Share – Watch the Ratings

By Leigh Jacobs / January 16, 2023

Working on screens for callout and library tests with clients this week found us deep in the weeds with ratings in those markets. It reminded us of the importance of ignoring share numbers when making decisions. Focus instead on ratings and AQH persons. Shares always add to 100, but they don’t show you how many…

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Irritated man plugs ears with both hands, ignores bad sound, wears yellow hat and t shirt, stands in

What Turns Off As Many Listeners As Commercials?

By Leigh Jacobs / January 9, 2023

As we’re getting ready to field NuVoodoo Ratings Prospects Study 21, we’re reminded of a finding from the last study showing that bad songs can cause as many tuneouts as commercials. We saw this both among the total sample and the smaller subset who would be the ones most likely to show up in a…

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A Remarkable Hotel Closet?

By Leigh Jacobs / January 3, 2023

The last trip of 2022 took us to Hollywood for a client’s year-end meetings. Through years of business travel, we’ve run the gamut from great hotels to dumps, but never in those years has a hotel room closet been remarkable. Until now. The picture probably doesn’t do the experience justice, but upon opening the closet…

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flip 2022 to 2023 block.

Last Words on 2022 From Carolyn Gilbert

By Leigh Jacobs / December 12, 2022

“It doesn’t get any better than this.” When I began the eulogy for my dad with those words eight years ago, when he was 95, I could feel my cousins cringe. WHAT IS SHE GOING TO SAY NOW? As it turned out, while I didn’t create a fantasy father for the funeral, the theme of…

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Radio’s Got Talent!

By Leigh Jacobs / December 5, 2022

Our NuVoodoo countdown of the nine most important things we learned about podcasting in 2022 continues. Finding #7 this week shows that among the large number of people looking for podcasts in different topic areas – many say they’re still looking for a podcast that truly satisfies them. You can watch the video here. Meanwhile,…

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Podcast Promotion (Another Advantage for Radio)

By Leigh Jacobs / November 28, 2022

For the rest of 2022 and into the new year, NuVoodoo is releasing videos counting down the most important things we learned about podcasting in 2022. The countdown pairs up qualitative video interviews with podcast listeners and deep quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. The combination…

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Big Advantages for Radio in the Podcast Space

By Leigh Jacobs / November 21, 2022

NuVoodoo is releasing a series of videos counting down the top nine things we learned about podcasting in 2022. The videos do a great job pairing up the videos captured in our qualitative sessions with podcast listeners and the quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. You…

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Christmas Shopping Online

Holiday Shopping Outlook Depends Where You Live

By Leigh Jacobs / November 14, 2022

A fresh NuVoodoo QuickTurn Study fielded this month gives us fresh indicators concerning the holiday season. This new study includes 1,889 Adults 18-64 nationwide and shows strong anticipation of the upcoming vaccinated holidays. Admittedly, that holiday anticipation is down a bit from what we saw in 2021 (when the “last year” was the pre-vaccination 2020…

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