Author Archive

Leigh Jacobs

How Data Privacy Concerns Impact Station Promotion

By Leigh Jacobs / July 31, 2023

We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to and we’ll get you scheduled…

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How Threads is Changing the Social Media Landscape

By Leigh Jacobs / July 24, 2023

This week we’re meeting with NuVoodoo clients to show results from our 22nd Ratings Prospects Study that finished fielding earlier this month. This new study includes opinions from 2,504 respondents 14-54 nationwide – but there was a problem. The problem wasn’t something we did wrong, it was that Meta launched their new social media platform,…

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So Long, Farewell, All Access

By Leigh Jacobs / July 17, 2023

For many years, we (meaning almost entirely Leigh Jacobs) have met a weekly deadline to supply a column that All Access published. We hope what we’ve written has helped the radio industry in some way. As this week’s deadline approaches, there is no way we can do what we’d intended and talk about data-driven decisions,…

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You’re Hosting a Party on September 14!

By Leigh Jacobs / July 10, 2023

You’re throwing a party about nine weeks from now on September 14. Parties on Thursdays are unusual, so hopefully people will take notice. If you program or manage a radio station in the US, September 14 starts the Fall book for both PPM and Diary markets. With nine weeks to prepare, lots of things are…

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feet standing on street with road markings. question mark between arrows pointing left or right

It’s Q3: Fall Book Prep Season Begins

By Leigh Jacobs / July 3, 2023

The fall book starts September 14 – about ten weeks from now. With station budgets tighter than ever and an uncertain outlook for the fall, managers are challenging programmers to make dollars go further and programmers are looking for any resources they can find. Nationwide music research is far less expensive than conducting custom music…

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Q&A or questions and answers concept .Selective focus of wooden alphabet and magnifying glass on wo

Even More Questions: And Even More Answers

By Leigh Jacobs / June 26, 2023

As we’ve been working on NuVoodoo Ratings Prospects Study 22, we realized that after 21 studies we’re able to answer at least some of the questions that have come up from our contacts in the radio business. The first of a series of NuVoodoo Live events where we try to answer some of these questions…

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Cute and funny boy looking at notepaper with question mark on his forehead

Lots of Questions: And We’ve Got Answers for Some Already

By Leigh Jacobs / June 19, 2023

Preparing the questionnaire for NuVoodoo Ratings Prospects Study 22 this past week had us talking to programmers, managers, and group heads to hear what new questions they’d like us to ask listeners. We also put out the request for ideas in this space and thanks to many of you we’ve gotten some truly great ideas.…

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What Would You Ask a Big Sample of Radio Listeners?

By Leigh Jacobs / June 12, 2023

The picture above is one of Henry Ford. Ford is quoted as saying, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Those words are in our heads as the NuVoodoo team comes together to draft the questionnaire for our next Ratings Prospects Study (our 22nd if anyone’s keeping…

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Blurred crowd of people in modern interior during event

Live? Local? Free? Hello?

By Leigh Jacobs / June 5, 2023

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…

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Crowd of people in music concert hall

Is Your Station a Show or a Service?

By Leigh Jacobs / May 22, 2023

Carolyn Gilbert and I had a great time last week with the latest CRS360 session: “The CRS Music Test: It Takes All Sorts.” The leader of the CRS research committee Clay Hunnicutt moderated a lively hour with us and two great Country programmers, Marci Braun and Brook Stephens. We discussed the best practices for using…

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