Author Archive

Leigh Jacobs

Santa dog

Christmas Music NOW?

By Leigh Jacobs / November 8, 2021

A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…

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Driving in traffic jam

NuVoodoo Adds New Out-of-Home Marketing Programs

By Leigh Jacobs / November 1, 2021

A brand-new NuVoodoo Quick-Turn Study fielded in the past few days supports the observation we made last week that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up…

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Unrecognizable black man driver turning on radio in auto

More Cars on the Road = More Radio Listening?

By Leigh Jacobs / October 25, 2021

You probably saw the data from Nielsen last week indicating that commuting to work is getting closer to pre-pandemic levels. We’re hearing about companies that paused back-to-workplace plans to deal with the Delta variant now moving forward with employees coming back to the office. In short, the workday commute in a number of markets is…

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Technician damaging a computer with a screwdriver

How Badly Damaged is Facebook?

By Leigh Jacobs / October 18, 2021

Last week we noted that Facebook’s whistleblower testimony and recent service outage might have an impact on trust for that platform and co-owned Instagram, so we were going back in the field with another NuVoodoo Quick-Turn Study. The question we needed wanted to answer for our clients was whether or not they should to avoid…

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pretty young woman walking on the street using smartphone

Location-Based Marketing: Still on the Menu? Part II

By Leigh Jacobs / October 11, 2021

Last week we showed results from a NuVoodoo Quick-Turn Study fielded September 17-19 including the opinions of 1,966 adults 18-64 nationwide, balanced by age, gender and geography. The study was prompted by Apple’s moves to increase consumer privacy and our concern this might significantly hurt our ability to use location-based targeting as a strategy for…

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Shopper with smartphone

Location-Based Marketing: Still on the Menu? Part I

By Leigh Jacobs / October 4, 2021

The NuVoodoo marketing team was more than a little concerned that Apple’s aggressive moves to increase consumer privacy might significantly hurt our ability to use location-based targeting as a strategy for our clients. So, we conducted a NuVoodoo Quick-Turn Study. This one includes 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September…

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Sweets for Halloween

Delta’s Impact on Trick-or-Treating

By Leigh Jacobs / September 27, 2021

With Halloween just a month away and the Delta variant still dominating pandemic news, we wanted to see how parents of trick-or-treaters were feeling about the holiday. A NuVoodoo Quick Turn Study of 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 17-19, 2021, provides some clarity. Among those with children in…

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Blurred crowd of people in modern interior during event

Deeper Delta Data: Station Events

By Leigh Jacobs / September 20, 2021

We updated our information on vaccinations and event attendance with a NuVoodoo Quick Turn Study of 1,854 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 9-10, 2021. In this snapshot, 47% of the sample is fully vaccinated and a 57% majority is at least partially vaccinated – and 38% are vaccination resistant…

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Crowd of people at festival

Delta Fall Events Update

By Leigh Jacobs / September 13, 2021

We wanted to update our information on vaccinations and event attendance in light of the recent full FDA approval of the Pfizer-BioNTech COVID-19 Vaccine and as cases continue to surge with the Delta variant (and as arguments about masking and vaccinations continue). The research we’re showing here is brand new: 1,854 adults 18-64 nationwide, balanced…

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Celebrating Young Man With Mobile Phone Winning Prize And Showered With Gold Confetti In Studio

Need to Plan a Last-Minute Contest?

By Leigh Jacobs / September 6, 2021

Hopefully your contest and promotions plans are locked and loaded for the ratings period that starts on September 16. But with budgets stretched tight after last year and many businesses reassessing fall plans in light of the Delta variant, maybe you’ve just gotten approval to move forward. So, we thought it was a good time…

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