We’ve been conducting and presenting NuVoodoo Ratings Prospects Studies twice a year since founding the company in the wake of the Great Recession. Our studies have focused almost exclusively on the needs of the radio industry and featured samples comprised of respondents across PPM markets. The iteration just out of the field is a bit…

As mentioned last week, we extended the deadline to enter the RADIO’s GOT TALENT competition until this Thursday, January 26. As of this writing there’s still time for talent to enter their best material for the chance to win their share of the $10,000 that Benztown has put in the vault. We already have hundreds…

Working on screens for callout and library tests with clients this week found us deep in the weeds with ratings in those markets. It reminded us of the importance of ignoring share numbers when making decisions. Focus instead on ratings and AQH persons. Shares always add to 100, but they don’t show you how many…

As we’re getting ready to field NuVoodoo Ratings Prospects Study 21, we’re reminded of a finding from the last study showing that bad songs can cause as many tuneouts as commercials. We saw this both among the total sample and the smaller subset who would be the ones most likely to show up in a…

The last trip of 2022 took us to Hollywood for a client’s year-end meetings. Through years of business travel, we’ve run the gamut from great hotels to dumps, but never in those years has a hotel room closet been remarkable. Until now. The picture probably doesn’t do the experience justice, but upon opening the closet…

“It doesn’t get any better than this.” When I began the eulogy for my dad with those words eight years ago, when he was 95, I could feel my cousins cringe. WHAT IS SHE GOING TO SAY NOW? As it turned out, while I didn’t create a fantasy father for the funeral, the theme of…

Our NuVoodoo countdown of the nine most important things we learned about podcasting in 2022 continues. Finding #7 this week shows that among the large number of people looking for podcasts in different topic areas – many say they’re still looking for a podcast that truly satisfies them. You can watch the video here. Meanwhile,…

For the rest of 2022 and into the new year, NuVoodoo is releasing videos counting down the most important things we learned about podcasting in 2022. The countdown pairs up qualitative video interviews with podcast listeners and deep quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. The combination…

NuVoodoo is releasing a series of videos counting down the top nine things we learned about podcasting in 2022. The videos do a great job pairing up the videos captured in our qualitative sessions with podcast listeners and the quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. You…

A fresh NuVoodoo QuickTurn Study fielded this month gives us fresh indicators concerning the holiday season. This new study includes 1,889 Adults 18-64 nationwide and shows strong anticipation of the upcoming vaccinated holidays. Admittedly, that holiday anticipation is down a bit from what we saw in 2021 (when the “last year” was the pre-vaccination 2020…