A recording of NuVoodoo’s presentation at Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, starting with a round of qualitative interviews in late July and moving…

Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” was well received. For those who couldn’t make it Dallas, we’ll be posting a webinar version of the presentation in the coming weeks at nuvoodoo.com/webinars. Our presentation…

NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled “The Wearable Wolf is Coming” a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54’s across all PPM markets. If you missed the webinar, you’ll find a recording at nuvoodoo.com/webinars. In the…

PJ Kling, Jake Hoefnagel, and I present the last of three live webinars showing the data from the latest NuVoodoo Ratings Prospects Study this Wednesday, August 3 at 2 PM EDT. It’s our 20th twice-annual study focused on ratings-likely respondents across PPM markets updated this June. Grab a spot at nuvoodoo.com/webinars so you can ask…

The second of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Monday, July 25 at Noon EDT – with additional session scheduled for Wednesday, August 3. It’s our 20th twice-annual study focused on ratings-likely respondents across the PPM markets. Grab a spot at nuvoodoo.com/webinars so you can ask questions…

The first of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across the PPM markets.…

The first of three live webinars to present the data from NuVoodoo’s latest Ratings Prospects Study is set for Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot now at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across…

Nielsen says it’s turning over as many as 75% of the legacy PPM meters by year’s end and replacing them with their new wearable meters. So, NuVoodoo upped the sample on its summer RPS (Ratings Prospects Study) from our typical sample of over 3,000 respondents to a massive sample of nearly fifty-five hundred. We did…

With Nielsen set to replace as much as 75% of the PPM panel with new wearable meters by year’s end (and the remainder changing over in 2023), NuVoodoo went BIG on the sample for RPS (Ratings Prospects Study) 20 just out of the field. We wanted to make sure we’d have enough respondents to dive…