A fresh NuVoodoo QuickTurn Study fielded this month gives us fresh indicators concerning the holiday season. This new study includes 1,889 Adults 18-64 nationwide and shows strong anticipation of the upcoming vaccinated holidays. Admittedly, that holiday anticipation is down a bit from what we saw in 2021 (when the “last year” was the pre-vaccination 2020…

A fresh NuVoodoo QuickTurn Study fielded just a few days after Halloween gives us indicators of what could be an early season for Christmas music. As you’re reading this, many stations have already flipped the Santa switch. To benefit programmers who can’t afford a custom study to help them make their Christmas programming choices, we…

Given a choice between two Country songs – one newer, one older – which would Country fans choose? And what does that say about the vintage of playlists on Country radio? That’s the mission we undertook for last week’s CRS360 webinar for the folks at Country Radio Seminar. ICYMI, you can watch the SONG WARS…

Last week we had the privilege of showing additional data from the podcast studies we did at NuVoodoo during the summer. We were at the Podcast Futures conference within the NAB Show New York. Compared to the content-creator focus of what we’d shown at Podcast Movement in August, our New York presentation went focused on…

NuVoodoo is back with a fresh webinar for the folks at Country Radio Seminar as part of their CRS360 series. We’re calling it Song Wars and it’s coming up on the afternoon of Tuesday, October 25. Register for the free webinar here. For this new webinar we imagined the decision that’s been faced by listeners…

At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers engaged in the hard work of building audiences one listener at a time. At the Podcast Futures conference on October 19 at the NAB Show, we focused on the commercial inventory within podcasts. We began our podcast work with a…

We’ll get the answers we’ve always gotten and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get…

Last week I laid out marketing options for stations that are just getting their budget approvals as the fall book is underway. I also had the chance to video chat last week with NuVoodoo marketing guru Mike O’Connor about the newest additions to our marketing arsenal. A recording of that session is available on YouTube.…

The fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct mail and traditional outdoor off the table, strong marketing channels…

A recording of NuVoodoo’s presentation from Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who listened to podcasts at least an hour in the prior week, gleaned from a wider universe…