Author Archive

Leigh Jacobs

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Crunch Time: Fall Book Marketing for Uncertain Times

By Leigh Jacobs / September 19, 2022

The fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct mail and traditional outdoor off the table, strong marketing channels…

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One of Six Things Listeners Love About Podcasts

By Leigh Jacobs / September 12, 2022

A recording of NuVoodoo’s presentation from Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who listened to podcasts at least an hour in the prior week, gleaned from a wider universe…

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One of Four Things That Make Listeners Crazy About Podcasts

By Leigh Jacobs / September 6, 2022

A recording of NuVoodoo’s presentation at Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, starting with a round of qualitative interviews in late July and moving…

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Tectonic Shifts at Podcast Movement 2022

By Leigh Jacobs / August 29, 2022

Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” was well received. For those who couldn’t make it Dallas, we’ll be posting a webinar version of the presentation in the coming weeks at nuvoodoo.com/webinars. Our presentation…

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Six Things Listeners Love About Podcasts (and Four That Make Them Crazy)

By Leigh Jacobs / August 22, 2022

The world’s largest podcast conference is happening this week in Dallas and NuVoodoo will be there. On Thursday morning, Carolyn Gilbert, Jeri Fields, and I will be presenting at Podcast Movement. When we committed to a title for the presentation months ago, we committed to “Seven Things Listeners Love About Podcasts (and Three That Make…

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Are Bad Songs as Bad as Commercials?

By Leigh Jacobs / August 15, 2022

NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled “The Wearable Wolf is Coming” a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54’s across all PPM markets. If you missed the webinar, you’ll find a recording at nuvoodoo.com/webinars. In the…

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What RPS 20 Says About Radio Station Contests

By Leigh Jacobs / August 1, 2022

PJ Kling, Jake Hoefnagel, and I present the last of three live webinars showing the data from the latest NuVoodoo Ratings Prospects Study this Wednesday, August 3 at 2 PM EDT. It’s our 20th twice-annual study focused on ratings-likely respondents across PPM markets updated this June. Grab a spot at nuvoodoo.com/webinars so you can ask…

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In-Demand Information from Radio: RPS 20

By Leigh Jacobs / July 25, 2022

The second of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Monday, July 25 at Noon EDT – with additional session scheduled for Wednesday, August 3. It’s our 20th twice-annual study focused on ratings-likely respondents across the PPM markets. Grab a spot at nuvoodoo.com/webinars so you can ask questions…

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20th Ratings Prospects Study Webinar This Week

By Leigh Jacobs / July 18, 2022

The first of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across the PPM markets.…

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Music Discovery Update: RPS 20 Preview

By Leigh Jacobs / July 11, 2022

The first of three live webinars to present the data from NuVoodoo’s latest Ratings Prospects Study is set for Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot now at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across…

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