Author Archive

Leigh Jacobs

Night festival atmosphere

Moneyball: Facts About Likely Ratings Participants Who Prefer Country

By Leigh Jacobs / October 21, 2024

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS Yes” listeners. For this particular analysis,…

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Tacos flauta with cheese and cream on a wooden table. Mexican snacks.

Moneyball: The Truth About “Rolled” Samples

By Leigh Jacobs / October 14, 2024

Talking to potential music research clients we regularly hear about their current research vendor giving them “rolled” samples. A “rolled” sample is one in which the latest sample, usually half the size of what a station would have preferred, is averaged with the previous sample. If a station gets new data every other week, the…

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Blurred of 3 years old asian little boy is looking set of hourglass with difference time.

Moneyball: Nielsen Lowers the Bar … to Three Minutes

By Leigh Jacobs / October 7, 2024

It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This IS a first for this lower threshold in…

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Moneyball: What’s More Important: P1 or 1P?

By Leigh Jacobs / September 30, 2024

The other day, we heard the midday host on the local classic rock station mention an article about the recent ELO concert penned by the afternoon host in the station newsletter that had just gone out. He added that the newsletter also included a piece about Pink Floyd songs David Gilmour won’t perform any more…

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Perfection

Moneyball: What’s in Your Sample?

By Leigh Jacobs / September 23, 2024

When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never ask stations for access to their databases. Long before we founded NuVoodoo at the end of 2010, residential telephones had become accepted as a nearly perfect starting point for a research sample. You could reach over…

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Moneyball: New Tools to Build Station Revenue

By Leigh Jacobs / September 16, 2024

NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit this week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is being used for radio sales right now.…

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Moneyball: The Fall Book Starts – Are You Ready?

By Leigh Jacobs / September 9, 2024

Some of us still recall the “Tornado” episode of WKRP in Cincinnati from 1979 in which newsman Les Nessman is caught without plans for such a weather emergency. Mr. Carlson instructs him to adapt a script from a fictionalized version of the Emergency Broadcast System, by substituting the word “tornadoes” anywhere the script says “Russians.”…

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Moneyball: Music Makes You Feel Good – What Else Does?

By Leigh Jacobs / September 3, 2024

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

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Oktoberfest, Munich. Waiter serve beer, close up. Octoberfest German festival.

Moneyball: Just Over Two Weeks to the Fall Book

By Leigh Jacobs / August 26, 2024

It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We made peace with “October” commencing less than halfway through September, right? After all, most of Munich’s “Oktoberfest” is in September. As you’re making final preparations for the upcoming ratings period, working to ensure more listeners and…

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Female blogger in stylish wear using a smartphone in a public place. Technologies and people concept

Moneyball: Do Listeners Know You Have an App?

By Leigh Jacobs / August 19, 2024

Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that many listeners say they would listen more to content from radio stations on a smartphone app – suggesting those same listeners are not universally aware of station apps. As shown in the chart below, it’s better…

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