Author Archive

Leigh Jacobs

Full frame Crowd in stadium at football game

Sports Radio vs. Sports Podcasts: Gen Z

By Leigh Jacobs / March 7, 2022

It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…

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In-Person Conferences! Country Radio Seminar & Barrett Sports Media

By Leigh Jacobs / February 28, 2022

Almost two years to the day of my last in-person conference (which was Talk Show Boot Camp, just days before the world locked down in 2020), last week had Carolyn Gilbert, Jeri Fields (NuVoodoo’s new VP/Research Insights), and me presenting on stage at Country Radio Seminar in Nashville. We were proud to conduct a wide-ranging…

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partial view of woman turning on radio while driving car

RPS 19 Recap: In-Car Audio Systems & Radio Listening

By Leigh Jacobs / February 21, 2022

If you missed last week’s webinar where we showed the latest data from NuVoodoo Ratings Prospect Study 19, you can view a recording of the session at nuvoodoo.com/webinars. It’s a massive study conducted last month and includes 3,298 respondents, ages 14-54, across all PPM markets.  That wide swath of ages means our sample incorporates parts…

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People using smartphones

RPS 19: Has App Location Tracking Hurt Social Media Usage?

By Leigh Jacobs / February 14, 2022

Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…

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RPS 19 Headline: Radio Usage While Working Out of Home

By Leigh Jacobs / February 7, 2022

Those who commute to a job outside the home are more likely to listen to radio during the workday than listeners working from home. That’s a major headline from NuVoodoo Ratings Prospect Study 19, fielded early last month. We’re presenting results free to the radio industry on February 16 at 1PM Eastern. We are capacity-limited,…

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NuVoodoo Ratings Prospects Study 19 Preview

By Leigh Jacobs / January 31, 2022

We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…

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New covid-19 omicron variant. Concept Medical and COVID-19 Omicron

Omicron Update: January

By Leigh Jacobs / January 24, 2022

With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…

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Countdown: Top Findings from 2021 Studies, Findings 3, 2, and 1

By Leigh Jacobs / January 17, 2022

NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…

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Sand passes through the hourglass bulbs, measuring the time it takes for the countdown to deadline

Countdown: Top Findings from 2021 Studies, Findings 6 Through 4

By Leigh Jacobs / January 10, 2022

NuVoodoo Ratings Prospects Study 19 nearly finished in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February 16. To get ready for that presentation, we’re reviewing our top findings from the two NuVoodoo Ratings Prospects Studies conducted in 2021. Last…

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Countdown: Top Findings from 2021 Studies, Findings 10 Thru 7

By Leigh Jacobs / January 3, 2022

NuVoodoo Ratings Prospects Study 19 is in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February. For now, let’s review the top findings from both NuVoodoo Ratings Prospects Studies conducted in 2021. This week, we’re sharing findings ten through seven.…

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