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Sweepstakes Prizes to Boost Ratings: #4 in our Countdown of Top 10 Findings of 2021

December 11, 2021

Inflation has the US economy. As a result, it’s more expensive for radio stations to use contest prize money as a listening lure.

Top 10 Findings of 2021: #5 –Digital Video Compulsives Are the Key to Marketing Radio Stations

December 8, 2021

Since the pandemic began, we’ve noticed a huge shift in the amount of video being consumed on TV screens and the amount of long-form programming begin consumed on any device. So we’ve put together a new metric called Digital Video Compulsives. These are people that use YouTube MORE than 3x times a day or watch…

Top 10 Findings of 2021 #6: RPS “Yes” Listeners Are More Likely to Engage Radio Stations Digitally

December 5, 2021

Top 10 Findings of 2021: Our countdown continues with research takeaway #6: RPS “Yes” listeners are more likely to engage radio stations through digital channels just like this one.

Top 10 Things We Learned in 2021 – Number 7

December 1, 2021

NuVoodoo fielded its 17th and 18th Ratings Prospect Studies in 2021. Once again focused on comparing and contrasting rank n file radio listeners with those likely to participate in the ratings as a panelist or diary keeper. We’re counting down the top 10 things we’ve learned or confirmed in 2021

Top 10 Things We Learned or Confirmed About Radio Listeners & Ratings Respondents in 2021. #8

November 23, 2021

At NuVoodoo, all our marketing plans and programming recommendations are informed by our own internal research. We solicit the opinions of thousands of radio listeners in two massive Rating Prospects studies each year. We’re especially interested in feedback from those likely to participate in the ratings as a panelist or diary keeper. We’re counting down…

Top 10 Things We Learned or Confirmed About Radio Listeners & Ratings Respondents in 2021. #10

November 20, 2021

#10 – Those who participate in the ratings are a small fraction of the total listenership.

NuVoodoo Adds Digital Out-Of-Home Specialist (Digital Billboards, Transit Shelters, etc.) to Team!

November 1, 2021

NuVoodoo welcomes new team member, and out-of-home (OOH) specialist, Andrea Parikh to its marketing team. Yup, we’re talking about digital billboards, digital transit shelters and other digital signs which can be purchased programmatically – just like how we manage any traditional digital campaigns for radio stations. With work-from-home transitioning to work-out-of-home (OOH), NuVoodoo is introducing…

Facebook Distrust Levels Increase After Whistleblower. But Are Listeners Using It Less?

October 30, 2021

With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. Watch.