NuVodooo's Webinar Series

Facebook’s parent company Meta predicted that Apple’s ad tracking changes would cost the company $10 billion in ad revenue this year. Facebook spent years building the world’s biggest social platform. But personal data, which was once considered its biggest asset, has become a liability amid privacy crackdowns. It’s a little over a year since Apple…

NuVoodoo’s Ratings Prospects Study XX was our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our 20th semi-annual radio listening study. We’ve modeled our respondent recruiting in parallel to how a ratings company places meters, right down to the type of wearable selected:…

Twitter has sued billionaire Elon Musk in an effort to force him to follow through with his deal to buy the social media company. So how big is the audience, really? At issue: BOTS because they can give a false impression about how many real people actually use Twitter. So how do Twitter users compare…

Webinar Sneak Peak: In this video we’ll project which one device most a plurality of panelists will choose when Nielsen places wearable people meters into their homes. NuVoodoo’s Ratings Prospects Study XX is our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our…

NuVoodoo’s OMT – EXT delivers better quality results at no additional expense and with the same turnaround time compared to traditional OMT. –Test 600 Songs –200 to 300 Total Sample –100 Respondents or More Behind Each Hook –All Participants Answer Perceptual Questions Resulting in Much Larger Samples –Respondents Rate Fewer Total Songs. They Get IN…

In a surprise note to employees in late May, Snapchat issued another warning about how the company is falling victim to a challenging business environment. SNAP said things had gotten even worse in the thirty days since reporting disappointing earnings in April when it had revised its full-year revenue forecast lower. Now, while there are…

Radio contests work because they motivate the same people who are enticed by the cash that Nielsen hands out for participating in the ratings. But HOW and WHERE RPS “Yes” ratings participants spend their day matters, especially during weekday prime. This has a major impact on the ratings performance of your cash Cash Giveaway. And…

We learned in previous studies that,YES, likely ratings-respondents really DO shop around for which station is giving away the most money. So, how much do you really need to pony up to compete successfully for time spent listening to boost a station’s ratings? Watch the video to see the data.