Top 10 Findings of 2021: #5 –Digital Video Compulsives Are the Key to Marketing Radio Stations

Since the pandemic began, we’ve noticed a huge shift in the amount of video being consumed on TV screens and the amount of long-form programming begin consumed on any device.

So we’ve put together a new metric called Digital Video Compulsives. These are people that use YouTube MORE than 3x times a day or watch Over the Top video (OTT) on any device – tablet, smartphone or connected TV screen for at least an hour every day. These are the people most valuable to station ratings.