We were more than a little concerned that Apple’s recent, aggressive move in the direction of increased consumer privacy might significantly impact location-based targeting as a strategy.

But as you are about to learn in this video, our concerns about a mass exodus from app location tracking may have been overblown. This latest NuVoodoo Quick -Turn study of 1,966 adults, ages 18-64, balanced by age, gender and geography. was conducted September 17-19, 2021.