NuVodooo's Webinar Series

We stack rank the walled garden platforms, like YouTube and Facebook, against other traditional and digital advertising channels like direct mail, outdoor, mobile apps, and OTT. Which are most effective at driving awareness, consideration, and purchases?

New study data just released. 2500+ respondents weigh in on which of the so-called Walled Garden platforms is most effective for advertisers. On which are users making purchases after seeing ads. Is it Facebook, Instagram, TikTok, Twitter, YouTube, or something else?

Our research team shares tips and tricks for increasing your station’s average quarter-hour rating by a tenth of a point or more.

In this session, we answer commonly asked questions about the data we’ve collected about likely radio ratings participants — from “How much cash must be offered to move the needle?” to whether “local” radio content matters.

From Ratings Prospects Study XXII, we focus on programming blocking and tackling. Simple things you can do to optimize tune-in and eliminate tune-outs. Plus, does the audience think radio already uses mostly AI voice bots?

It’s the Fall of Moneyball for Radio. We’re counting the Top 6, of dozens tested, external marketing messages from radio that actually caused respondents to tune into a station in the recent past.

It’s the Fall of Money Ball for Radio. We’re sharing with our industry partners tips and tricks to help move the needle by 1/10 of the rating point. This week: Gamifying the listening experience.

This is a follow-up to our popular All Access Radio Summit session. This version of Moneyball for radio is a master class in understanding how PUMM and Average Quarter Hour Rating tie into the total market and individual station revenue. Never punish yourself again for meaningless statistical ratings wobbles within the margin of error that…