NuVodooo's Webinar Series

Top 10 Research Mistakes #8

January 18, 2024

This is a basic and avoidable blocking and tackling mistake made by both providers and their clients, and it’s #8 in our countdown.

Top 10 Radio Research Mistakes #9

January 11, 2024

We’re counting down the most costly research mistakes when conducting tests or implementing results. This is finding number 9.

Top 10 Radio Research Mistakes #10

January 4, 2024

Carolyn Gilbert, Leigh Jacobs, and Mike O’Connor, radio industry research and programming veterans, count down the Top 10 mistakes they see stations make when conducting research. This is finding #10.

2023 Top 10 Moneyball for Radio Findings (Part Three: 3 – 2 – 1)

December 21, 2023

Our final research finding for radio ratings optimization is our most important for stations using contesting to boost ratings. It’s finding #1 as we wrap up our countdown.

2023 Top 10 Moneyball for Radio Findings (Part Two: 7-6-5-4)

December 14, 2023

Our countdown continues w/key findings about podcasts, marketing messages that cause tune-in, and optimal digital marketing platforms.

2023 Top 10 Moneyball for Radio Findings (Part One: #10-9-8)

December 7, 2023

We’re counting down 2023’s most important research findings that can help your station grow by a tenth of a rating point or more. This is the first of 3 videos covering our year-end countdown for the radio broadcast industry.

Moneyball for Radio: Paying a Second Time for the Same Stale Opinion About Your Music

August 23, 2023

Learn the difference between NuVoodoo discrete sample current music research and comparably priced Rolling Sample Research. Are you paying full price for half a sample?

Moneyball for Radio- – TSL Overall, In-Vehicle, At-Work, and in Comparison to Podcasts and Streaming

August 10, 2023

From Ratings Prsopect Study XXII, see how radio fares against audio entertainment rivals on the road & at work (in and out of the home)