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We just wrapped up NuVoodoo Media Services’ first consumer study of 2023. We completed interviews with over 5,300 14–54-year-old respondents from across the nation, and our NuVoodoo Research Team compiled the data to share with clients and potential partners like you!
In less than 30 minutes, VoodooVision delivered insights on:
- Consumer behavior across social, mobile, podcasting, streaming, connected TV, and other digital advertising ecosystems.
- A focus on where and how consumers are spending their time right now and where they pay attention to commercial messages, so advertisers can reach prospects efficiently and more effectively.
- We explored digital privacy issues and share how users feel about having their location and online activity tracked.
The VoodooVision Study is a marketer’s guide to digital advertising and audio entertainment.
With work-from-home transitioning to work-out-of-home (OOH), NuVoodoo is introducing digital-out-of home to its radio client media mix. We can buy billboards, transit shelters and other digital signage in key zip codes just like we buy digital video and display ads. A recent NuVoodoo Quick-Turn Study (conducted in October) shows that 3/4 of Ratings Prospects pay…
With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. While we were…
We were more than a little concerned that Apple’s recent, aggressive move in the direction of increased consumer privacy might significantly impact location-based smartphone targeting as a marketing strategy. But as you are about to learn, our concerns about a mass exodus from app tracking may have been overblown. In fact, geo-fenced offers from trusted…
NEW SEPTEMBER STUDY: How Delta Impacts Concerts, Bar Nights, Club Events and Other Indoor Gatherings
We wanted to update you with fresh September data about the potential impact of COVID variants on live events. We asked respondents to share their overall risk appetite for attending indoor arena-sized concerts, conventions & expos to more intimate gatherings, like bar nights, nightclub events and theatrical performances. We also wanted to see how willing…
COVID variants are changing everything, all over again! Our latest respondent data suggests the latest surge could impact your carefully planned live event. See the results of NuVoodoo’s Quick Turn Study. Then, take a deep dive into Conference Cloud, NuVoodoo’s turnkey solution for staging virtual and hybrid events.
Our eighteenth NuVoodoo Rating Prospect Study may be our most important yet. With more and more Americans vaccinated and given the “all clear” by the CDC to return to a pre-pandemic normal life, radio has an unprecedented opportunity to take advantage of rising PUMM rates and leverage increased average quarter hour ratings. With more people…
Close to 4,000 14 to 64 year-olds participated in the latest NuVoodoo Ratings Prospects Study in January. This webinar will get you deep into the data for insights on Smart Speakers, Connected Cars and Podcasting, as well as the COVID-19 pandemic and its impact on radio.
In this video, we share study results for a tactic that’s been helping our clients play the Nielsen game successfully, despite the battlefield shifting so dramatically since COVID hit in March. With half of the “listen at work” audience not at the office during work hours, we’ve put office calls on the shelf and dedicated…
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