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We just wrapped up NuVoodoo Media Services’ first consumer study of 2023. We completed interviews with over 5,300 14–54-year-old respondents from across the nation, and our NuVoodoo Research Team compiled the data to share with clients and potential partners like you!

In less than 30 minutes, VoodooVision delivered insights on:

- Consumer behavior across social, mobile, podcasting, streaming, connected TV, and other digital advertising ecosystems.
- A focus on where and how consumers are spending their time right now and where they pay attention to commercial messages, so advertisers can reach prospects efficiently and more effectively.
- We explored digital privacy issues and share how users feel about having their location and online activity tracked.

The VoodooVision Study is a marketer’s guide to digital advertising and audio entertainment.

Six Things Listeners Love About Podcasts (And Four That Make Them Crazy!)

September 14, 2022

We surveyed hundreds of previous attendees of @Podcast Movement and registrants for Podcast Movement 2022 to find out what was important to learn from listeners, then did qualitative one-on-one interviews with regular podcast listeners and a nationwide survey of podcast listeners.

Our New Survey Data Shows Why Facebook Just Made Radical Changes to the App User Experience

August 5, 2022

Facebook’s parent company Meta predicted that Apple’s ad tracking changes would cost the company $10 billion in ad revenue. Facebook spent years building the world’s biggest social platform. But personal data, which was once considered its biggest asset, has become a liability amid privacy crackdowns. It’s a little over a year since Apple started empowering…

New Data: Beyond the Spam Bots, Who’s Really Using Twitter? How It Compares to Other Social Apps.

July 28, 2022

Twitter has sued billionaire Elon Musk in an effort to force him to follow through with his deal to buy the social platform. Beyond so-called fake user spam bots, how big is the Twitter audience, really? How do users compare to those using other social media platforms? NuVoodoo recently conducted another in its ongoing series…

Ratings Prospect XX Webinar. It’s The Research Silver Bullet You Need to Slay the "Wearable" Wolf

June 27, 2022

The “wearable” wolf is coming, and we have the silver bullet you need to get in front of it. Reserve your spot for RPS XX at NuVoodoo’s Ratings Prospect Study XX is our largest yet! Over 5,000 screened and compensated respondents, including one-thousand past, current and likely future panelists, participated in this, our 20h…

Introducing NuVoodoo Online Music Test EXT – 200 to 300 Repondents Rating 600 Songs

June 20, 2022

NuVoodoo’s OMT – XTE delivers better quality results at no additional expense and with the same turnaround time compared to traditional OMT. –Test 600 Songs –200 to 300 Total Sample –100 Respondents or More Behind Each Hook –All Participants Answer Perceptual Questions Resulting in Much Larger Samples –Respondents Rate Fewer Total Songs. They Get IN…

Top Five Takeaways in 2022 – #2 $1000 is the New $500 as Prize Inflation Impacts Radio Contest

May 18, 2022

We learned in previous studies that,YES, likely ratings-respondents really DO shop around for which station is giving away the most money. So, how much do you really need to pony up to compete successfully for time spent listening to boost a station’s ratings? Watch the video to see the data.

New Data – The Best Digital Ad Channels for Building a Podcast Audience

April 13, 2022

Part 2 of our podcast research series is all about marketing for podcast discovery. Find out which digital ad platforms the weekly audience uses most and where regular listeners pay close attention to paid advertising.

Empty space with podcast equipment to record talking show

New 2022 Data for Podcasters: NuVoodoo Presents Results from Q1 Podcast Study (Part 1)

April 12, 2022

We’re sharing the results of NuVoodoo’s First Quarter Digital Media Study, conducted with 3,298 nationwide respondents between the ages of 14 and 54. This includes just shy of 1,500 regular podcast listeners, who’ve indicated they listen at least once a week. This is the first in our two-part series all about Podcasting. We’ll show you…