NuVodooo's Webinar Series

Top 10 Radio Research Mistakes #10

January 4, 2024

Carolyn Gilbert, Leigh Jacobs, and Mike O’Connor, radio industry research and programming veterans, count down the Top 10 mistakes they see stations make when conducting research. This is finding #10.

2023 Top 10 Moneyball for Radio Findings (Part Three: 3 – 2 – 1)

December 21, 2023

Our final research finding for radio ratings optimization is our most important for stations using contesting to boost ratings. It’s finding #1 as we wrap up our countdown.

2023 Top 10 Moneyball for Radio Findings (Part Two: 7-6-5-4)

December 14, 2023

Our countdown continues w/key findings about podcasts, marketing messages that cause tune-in, and optimal digital marketing platforms.

2023 Top 10 Moneyball for Radio Findings (Part One: #10-9-8)

December 7, 2023

We’re counting down 2023’s most important research findings that can help your station grow by a tenth of a rating point or more. This is the first of 3 videos covering our year-end countdown for the radio broadcast industry.

Moneyball for Radio: Paying a Second Time for the Same Stale Opinion About Your Music

August 23, 2023

Learn the difference between NuVoodoo discrete sample current music research and comparably priced Rolling Sample Research. Are you paying full price for half a sample?

Moneyball for Radio- – TSL Overall, In-Vehicle, At-Work, and in Comparison to Podcasts and Streaming

August 10, 2023

From Ratings Prsopect Study XXII, see how radio fares against audio entertainment rivals on the road & at work (in and out of the home)

Moneyball for Radio Tune In Catalysts That Work

August 8, 2023

From Nuvoodoo’s Ratings Prsopect Study XXII, likely ratings participants let us know which marketing message caused them to listen in the past.

Moneyball for Radio: New Data for Optimizing Station Contests

August 3, 2023

More findings from Ratings Prospect Study XXII. How much does it take to “bribe” listeners to tune in? National vs. Local contests. Plus, we share a Companion App hack for the wearables era that gamifies listening like Nielsen gamifies panelist compliance.