NuVodooo's Webinar Series

This is the premier episode of MB4R Season 2, featuring the first of six new takeaways about likely rating respondents from the latest NuVoodoo Ratings Prospects Study. We fielded this new 2024 research to help stations program better to their format audience “haystack” and more precisely micro-target in marketing to those proverbial “needles” – rare…

It’s the final episode of our Top 10 countdown, the #mistake see stations make when conducting music or perceptual research.

In our penultimate episode of our Top 10 Radio Station Research Mistakes Countdown, this particular error can deliver a short-term ratings  “rush” but the crash is awful, and subsequent revenue “withdrawal” symptoms can last months–even years. We’ve got a story about one large market station team who experienced just that.

Finding #3 involves a costly error that radio stations can avoid simply by applying basic math. It’s finding #3 in our countdown of the Top 10 Research Mistakes we see stations make.

We see a lot of research questions in the radio industry that are all about “us”, and listeners don’t care! We see wasted questionnaire real estate that can be better dedicated to learning more about how audio brands could meet listener needs. It’s finding number 4.

We’ve arrived at the back half of our countdown of the Top 10 Research Mistakes we see clients make. This is finding #5.

Carolyn Gilbert, NuVoodoo President and Founder, suggests that Finding #6 is largely a result of costly unforced errors that compromise the quality of the study data and are easily avoided Catch the rest of our countdown at nuvoodoo.com/webinars.

We’re counting down the 10 largest mistakes we’ve seen over the years when radio stations test music, morning shows or images. This is #7.