NuVodooo's Webinar Series

NuVoodoo QuickTake – Nielsen Wearables to Replace Up to 75% of Pager-Like Meters by End of 2022

April 11, 2022

Nielsen Audio rolled out its new wearables as meter replacements, which it plans to begin phasing into the ratings starting this month. New “wearables” homes are expected to be recruited to replace up to 75% of existing panelists carrying legacy PPM technology by the end of the year. We’ve assembled NuVoodoo’s team of research experts…

New 2022 Data for Podcasters: NuVoodoo Presents Results from Q1 Podcast Study (Part 1)

March 16, 2022

We’re sharing the results o NuVoodoo’s First Quarter Digital Media Study, conducted with 3,298 nationwide respondents between the ages of 14 and 54. This includes just shy of 1,500 regular podcast listeners, who’ve indicated they listen at least once a week. This is the first in our two-part series all about Podcasting. We’ll show you…

NuVoodoo Media Study: Who Allows Apps to Track Them? What Social Apps Are Most Used in 2022?

March 1, 2022

Facebook recently blamed Apple’s new iOS data privacy tools for recent weak advertising revenue. So, how are consumers feeling about ad tracking in 2022? And given all the other negative publicity overshadowing Facebook and Instagram, are users abandoning those platforms for something else? Watch here to see results from NuVoodoo’s January Media Study.

Ratings Prospects Study 19: Your Guide To Survive And Thrive In 2022’s Shifting Audio Landscape

February 16, 2022

We were excited to share the 19th NuVoodoo Ratings Prospect Study with the industry on February 16th. As in prior studies, we compared the typical radio listener to that rare person willing to participate in the Nielsen ratings. We covered a lot off ground, including: • How often listeners use streaming apps, from Spotify, Apple,…

Major News About Work-From-Home Listening From NuVoodoo’s Ratings Prospects Study

February 1, 2022

To get you ready for our upcoming webinar here’s more sneak-peak data from our January Ratings Prospect Study. Watch this video to learn where the game is won & lost among working listeners likely to participate in the ratings.

NuVoodoo Quick-Study: Despite Omicron, More Are Ready for Live Events Compared to Late November

January 24, 2022

With Omicron pushing COVID numbers beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a NuVoodoo Quick-Turn Study last week. The results about Americans’ appetite for attending live events surprised us. Click on the video above to see…

Americans React to Omicron. See Results of Another NuVoodoo Quick-Turn Sudy

December 3, 2021

News of the Omicron variant broke over Thanksgiving weekend. We wanted to get an initial read of the reaction to the discovery of this highly mutated new strain COVID strain and all that it implies about our return to “normal”. So, we let the news cycle play out, and on November 29th and 30th we…

Go “Over the Top” in the Ratings with Video Marketing

November 3, 2021

With some tried and true NuVoodoo tactics like workplace calls on the shelf for now, our team has been collaborating with clients on new and economical approaches to boosting listening in the age of COVID. We always have an eye on the data our research department provides about what makes likely Nielsen participants tick. Now…