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NuVodooo's Webinar Series
Our countdown continues w/key findings about podcasts, marketing messages that cause tune-in, and optimal digital marketing platforms.
We’re counting down 2023’s most important research findings that can help your station grow by a tenth of a rating point or more. This is the first of 3 videos covering our year-end countdown for the radio broadcast industry.
Learn the difference between NuVoodoo discrete sample current music research and comparably priced Rolling Sample Research. Are you paying full price for half a sample?
Moneyball for Radio- – TSL Overall, In-Vehicle, At-Work, and in Comparison to Podcasts and Streaming
From Ratings Prsopect Study XXII, see how radio fares against audio entertainment rivals on the road & at work (in and out of the home)
From Nuvoodoo’s Ratings Prsopect Study XXII, likely ratings participants let us know which marketing message caused them to listen in the past.
More findings from Ratings Prospect Study XXII. How much does it take to “bribe” listeners to tune in? National vs. Local contests. Plus, we share a Companion App hack for the wearables era that gamifies listening like Nielsen gamifies panelist compliance.
Ratings Prospect Study XXII data collected in early July measures consumers’ sensitivity to digital tracking. Privacy matters, but likely Ratings Prospects are less prone to opt out of location & activity tracking and more willing to accept website “cookies.”
Which walled garden platform is most efficient at moving users through the purchase funnel, from creating brand awareness to delivering transactions? New study data, resulting from interviews with well over 1,200 women 14 – 54 nationwide.