Author Archive
Mike O'Connor
TikTok’s new targeting options enhance the tool kit for radio stations marketing to Zoomers or Millennials in zip codes where Nielsen meters are installed, or diaries fall. In fact, any business targeting a hyper-local audience can benefit. Here’s what you need to know. Mike O’Connor, EVP Marketing Strategy TikTok’s unique video format, diverse audience, and…
Read MoreHow to leverage pre-existing audience perceptions to make it costly for competitors who jump on the A.I. train simply to save a buck and without concern for quality. Why is it important to make ‘em pay? Because we’ll all pay for poorly executed Robot Radio. Mike O’Connor & Carolyn Gilbert Cost-conscious radio executives have begun…
Read MoreTHE QUICK READ: The social marketing playing field is made of quicksand – not granite. That means constant testing to assess which way that quicksand is flowing. The Foundational Four: Google, Facebook, YouTube & Instagram remain consistent in their power & ubiquity, as well as the way to get the most bang for your marketing…
Read MoreDespite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands. You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing. Until…
Read MoreWant to know which social and digital media channels different generations of Americans are using most? Watch this short presentation of our semi-annual study of over 3,000 14-54 year-olds. Before you set up your next digital ad campaign, you need to see this data. Or, reach out at tellmemore@nuvoodoo.com to have us manage your campaign…
Read MoreOur latest video, part 2 in our series about the declination of individual online and mobile tracking and what it means for digital marketing campaigns today and in the future, will cut through the noise and bring you up to date in an efficient half-hour watch. It’s a 28-minute-deep-dive but worth your time. Watch here.…
Read MoreEven though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…
Read MoreNuVoodoo Study just back from the field suggests the transition might take some time
Read MoreThe most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.
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