NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The 23rd in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll be sharing the latest results first with clients and then more widely across the industry. While we track results on some points we’ve asked before, first party data is a major focus of this new study. We’ll…Read More
The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point where we feel we have plenty of time to make programming tweaks, get promotional plans made, and marketing plans set. Sometimes, however, changes in the ratings become wrinkles in those plans. Is that decline in a…Read More
The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing and promotional plans set and programming tweaks laid in, but the reality is things go quickly at this time of year. Even if you already have your fall ratings results, you may still be working through…Read More
Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends. If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry. Inevitably, the Christmas punch bowl drains enough…Read More
A dear friend of mine went for a walk two days ago. As she was walking across the parking lot near her home, a driver decided it was a good idea to back up with no reverse lights and within moments, the life squad was there because my friend could not put any weight on…Read More