Updates

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Big family on skating rink

Household Size & Ratings Respondents (NuVoodoo Ratings Prospects Study 17 Tease)

By Leigh Jacobs

Looking for new findings within the data from the 17th NuVoodoo Ratings Prospects Study, we sometimes forget to point out the things that never change. One of those things is that people who are likely to accept a meter or diary tend to live in larger households. It’s intuitive: more people means more meters or…

Read More

New Data: A Tease from NuVoodoo Ratings Prospects Study 17

By Leigh Jacobs

The dates are set for the first NuVoodoo webinars of the New Year, kicking off on Thursday, February 11 at 1 PM Eastern. There are four opportunities to be on the livestreamed webinar so you can get answers to your questions on the spot; register at nuvoodoo.com/webinars. We’re calling the webinar “How to Get Your…

Read More
People with face mask getting vaccinated, coronavirus, covid-19 and vaccination concept

RPS XVII Preview: How to Get Your Ratings From Here to Vaccinated

By Leigh Jacobs

NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ratings. We’re planning our first 2021 webinar for next month: How…

Read More
Gold numbers 2021 on black background in carnival accessories, new year party

New Perceptual Weaponry for 2021

By Leigh Jacobs

Before Covid-19 the radio business was thinking a lot about doing things differently, making every budget dollar count and being more agile in the face of competitive threats. Those concerns won’t decrease as we start to move past the pandemic. These days, perceptual studies are less likely to be annual checkups and more likely to…

Read More
exhausted

What a #@$%&ing Year!

By Leigh Jacobs

Early in March, Carolyn Gilbert and I presented study findings at what would turn out to be the last in-person conference of 2020: Talk Show Boot Camp. Some folks had already chosen to skip attending due to the looming threat of the new pandemic. Those of us who did show up were bumping elbows instead…

Read More