Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Cheerful young woman driver sitting in car, driving.

Considering the Consideration Set (and Abandoning “P1”)

By Leigh Jacobs

Many years ago, a fine radio researcher observed, “Narrow focus yields broad results.” At the time this was said, the researcher was trying to convince the GM of a station to limit the demo of the study under discussion to adults 25-54, rather than persons 12+. Decades later we sometimes see music test screens that…

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Full frame Crowd in stadium at football game

Sports Radio vs. Sports Podcasts: Gen Z

By Leigh Jacobs

It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…

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Crowd with ukrainian flags in the evening.

A Message From Our CEO

By Carolyn Gilbert

In general, as individuals, we watch events around the world and understand that we’re not generally able do much to affect outcomes.  So we watch.  We see tragedies caused by nature.  We do what we can to help, limited as our ability to help might be.  We move on with our lives. A natural disaster…

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Mid section of applauding audience at business seminar

In-Person Conferences! Country Radio Seminar & Barrett Sports Media

By Leigh Jacobs

Almost two years to the day of my last in-person conference (which was Talk Show Boot Camp, just days before the world locked down in 2020), last week had Carolyn Gilbert, Jeri Fields (NuVoodoo’s new VP/Research Insights), and me presenting on stage at Country Radio Seminar in Nashville. We were proud to conduct a wide-ranging…

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Digital marketing media

Brand Values: Do Consumers Really Care?

By Roger Malinowski

Building a brand and establishing how it functions and communicates in the world is hugely important to any business. Companies attempt to align their brand with their target audience to, at the very least, appear authentic to the communities they serve and ultimately drive more sales of their product or service. Branding has evolved over…

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