Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

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What RPS 20 Says About Radio Station Contests

By Leigh Jacobs

PJ Kling, Jake Hoefnagel, and I present the last of three live webinars showing the data from the latest NuVoodoo Ratings Prospects Study this Wednesday, August 3 at 2 PM EDT. It’s our 20th twice-annual study focused on ratings-likely respondents across PPM markets updated this June. Grab a spot at nuvoodoo.com/webinars so you can ask…

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Case Study: Winning the Ticket On-Sale with Huck Finn

By Russ Gilbert

Huck Finn is one of the oldest music festivals in Southern California, harkening all the way back to those bygone days of 1976. NuVoodoo first started working with the Huck Finn crew during the pandemic, when we streamed a ticketed all-virtual event in lieu of the usual in-person show. Naturally when it came time to…

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4 Reasons to Invest in Digital Marketing in a Recession

By PJ Kling

By some measures, the US economy is already in a recession. By others, it’s all but a forgone conclusion that we’ll be entering one in the coming weeks. Ultimately, the economy is cyclical, and recessions happen regularly over time. For many companies, the knee-jerk reaction is to tighten purse strings, buckle down, and wait it…

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In The kNOW: Work 2.0: What Does Yours Look Like?

By Jeri Fields

Remember just three short years ago sitting at a conference table…with other people… in real pants? What about Casual Fridays and Beer Car Thursdays?  Only Thursdays and Fridays. (I do kind of miss Beer Cart Thursdays, they felt rebellious and like an adult version of a well-earned ice cream cone treat.) Oh, how far we’ve come in three…

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In-Demand Information from Radio: RPS 20

By Leigh Jacobs

The second of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Monday, July 25 at Noon EDT – with additional session scheduled for Wednesday, August 3. It’s our 20th twice-annual study focused on ratings-likely respondents across the PPM markets. Grab a spot at nuvoodoo.com/webinars so you can ask questions…

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