Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

New Data: Short Form Video Explodes in Popularity

By Mike O'Connor

Better than 90% of Gen Z’ers and Millennials now watch short form videos on platforms like YouTube, TikTok and Facebook.  Gen X comes close to these levels, and well over half of Boomers (and older) are watching short form video content as well.   In this two-part series, we’ll first review the latest NuVoodoo study…

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Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

By Mike O'Connor

In this article series, we’re sharing newly captured consumer data from NuVoodoo’s recently-completed study measuring advertising-engagement rates across demographics for nearly two dozen ad channels. In Part 1, we took you through a deep dive into NuVoodoo’s study findings. Here in Part 2, we’ll share two case studies – examples of how the NuVoodoo digital…

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Hundred dollar bills, lot of money

Moneyball: The Case for Cheaper Contest Prizes

By Leigh Jacobs

Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated group contests give the appearance of constant $1000 giveaways across a swath of stations for a relatively modest expenditure. If your crosstown rival seems to be giving away $1000 an hour all week long, it may…

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Advertising Effectiveness Part 1: Where Consumers Engage Most With Your Advertising Message

By Mike O'Connor

In this series, we’re sharing newly captured consumer data measuring advertising engagement rates across demographics for nearly two dozen ad channels.  In Part 1, we’ll take you through a deep dive into NuVoodoo’s study data. Then in Part 2, we’ll follow up with two case studies – examples of how the NuVoodoo digital marketing team…

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Three cute dogs laying down outdoors

Moneyball: All You Need is Three (Minutes)

By Leigh Jacobs

With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs now running through your head, all the listening you need for credit in a PPM quarter hour is now three minutes, instead of five. As we noted last week, the first month’s PPM data with the…

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