Implementing geofencing can give B2B marketers a competitive edge. By offering real-time, location-based engagement, businesses can stand out from competitors who rely solely on traditional marketing methods. This innovative approach can help build brand awareness, strengthen relationships with potential clients, and position the company as a forward-thinking leader in the industry. Geofencing industry-specific business conferences…

A sign from the latest NuVoodoo study says the economy isn’t as strong as some economists might try to convince us. Data from our 24th Ratings Prospects Study, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, indicates people are still feeling the pinch of post-pandemic inflation. In times of…

In a recent NuVoodoo study of 688 business decision-makers, Loyalty Programs commanded the highest combined first-party B2B data capture potential, where 84% of respondents shared their contact information with companies in the past 6 months.  Social Media Platforms and Surveys or Feedback Forms rounded out the top 3.  Both channels have a combined capture potential…

Many listeners – especially those most likely to give radio its report card – already think music radio is widely using AI voices. As consumers, we’re confronted with AI functionality coming into play in all parts of our lives. So, for those of us in the radio business, it’s easy to understand that listeners think…

This article presents findings from a NuVoodoo study on how to effectively capture email addresses from business decision-makers. Key incentives include loyalty programs (55%), discounts/coupons (53%), free trials/samples (51%), competitions/giveaways (50%), and exclusive access (48%). Content marketing, while slightly less effective overall, still appeals to 42% and carries low to no hard costs.  The article…