Part 2 In Our B2B Marketing Series Since the post-pandemic reopening, NuVoodoo clients have been increasingly requesting B2B marketing intelligence as a complement to our broader ongoing study of marketing channels and ad messaging effectiveness. Recent research efforts have involved modeling employment and income data to allow us to analyze the behavior and attitudes of…

The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a spring promotion you still have time to finalize contest plans and on-air promotional tactics – but time is getting tight if you’re planning to support your promotion with off-air paid advertising. If you’re in a diary…

The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various channels. That’s important information if you’re planning a marketing program for the spring ratings starting in about six weeks. The table below shows 17 marketing channels tracked from our prior study conducted last summer. One big…

The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being written – predicting an early spring. At the same time, America’s 146th most famous groundhog, Nielsen Ned, also failed to see his shadow, predicting that the spring ratings would start on March 28 – about seven…

In today’s fast-paced, ever-evolving digital marketing arena, understanding the nuances of marketing as it applies to specific audiences is more crucial than ever. NuVoodoo’s first media study of 2024  sheds light on one vital segment of the market: likely business decision-makers and digital B2B marketing. Our research goes beyond data collection, focusing on actionable insights…