So far in our series studying the habits and preferences of likely ratings respondents who listen most to Hip Hop or Urban Adult Contemporary radio formats, we’ve shared data to help stations optimize contesting and promotion & marketing.  In our final chapter, we turn to programming-related issues including tune-out catalysts, radio’s overall value proposition, and…

In our previous exploration of contest preferences among Hip Hop and Urban AC listeners from NuVoodoo’s recent Ratings Prospects Study, we uncovered optimal strategies for structuring contests and activating Urban format radio listeners to tune in across more occasions. But even the most enticing contest falls flat if it doesn’t reach the right audience. That’s where…

Listeners who fit our model as likely ratings participants in both Hip Hop and Urban AC formats remain contest-active, with Hip Hop listeners demonstrating a particularly strong affinity for radio sweepstakes. It’s remarkable that roughly 4 in 10 respondents in both formats report having participated in a radio contest within the past week.  And when…

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  In today’s fragmented media landscape, capturing and holding listener attention is critical – especially as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for a listening occasion…

Thanksgiving has always been my favorite holiday.  Over the years, I’ve come to refer to it as the National Butter Festival.  I think I love it because there are no real demands beyond food and family and friends.  No mandatory gifting.  No interminable build-up with parties you might not really want to go to.  No…