Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Two podcasters recording video podcast together in studio

NuVoodoo By The Numbers: Essential Things for Advertisers to Know About Heavy Podcast Listeners: Part 3

By Mike O'Connor

In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic, socioeconomic characteristics, and diverse media consumption habits. In Part 2, we examined the advertising landscape, uncovering which platforms and formats effectively capture the attention of this valuable audience, who can be retargeted, and what platforms cause heavy podcast…

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Moneyball: Likely Ratings Participants Who Prefer Top 40 and Hot AC, Part 2

By Leigh Jacobs

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Welcome back! Last week in Part 1, we explored programming media consumption patterns among likely ratings respondents in Top 40 and Hot AC formats, examining key factors that drive listener engagement and retention.…

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Moneyball: Likely Ratings Participants Who Prefer Top 40 and Hot AC

By Leigh Jacobs

Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But constituencies expressing a strong preference for either…

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Smiling Young Female Podcaster and Guest

NuVoodoo By The Numbers: Essential Things for Advertisers to Know About Heavy Podcast Listeners Part 2

By Mike O'Connor

Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…

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NuVoodoo By The Numbers: What You Need to Know About Classic Hits/Adult Hits and Classic Rock Fans Likely to Participate in Radio Ratings

By Mike O'Connor

The Clock is Ticking to 3-Min AQH: Maximize Every Second with Ratings-Likely Listeners In today’s fragmented media landscape, capturing and holding listener attention is more critical than ever. This is especially true as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for it to count as a quarter-hour to…

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