Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Smiling young woman riding a bus listening to music

Spring Ratings Start March 30: Are You Ready?

By Leigh Jacobs

The start of the Spring book is less than two weeks away. With a tough season for revenue in an uncertain economy, owners are holding on to budgets … unless or until it’s absolutely necessary to make any expenditure. If you’re trying to come up with what to promote on your own air with a…

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Music being turned on, in the car.

VoodooVision: Broadcast Radio Most Competitive in Vehicles

By Leigh Jacobs

The second of three webinars showing off the results of the new VoodooVision nationwide consumer study is scheduled for Monday, March 6 at Noon Eastern/9 AM Pacific. This study of over 5,300 respondents ages of 14 and 54 is designed to guide marketers through the myriad options available in the digital media and audio entertainment…

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VoodooVision Kicks Off This Week

By Leigh Jacobs

VoodooVision kicks off this Thursday, March 2 at 2 PM East/11 AM Pacific. It’s a reimagining of the Ratings Prospects Studies we’ve been conducting for over a decade. This new study allows us to better serve a wide range of audio entertainment providers – but also gives us deeper perspectives on where Broadcast Radio stands…

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Woman boring during using smartphone

VoodooVision: Is Twitter’s Reputation Enduring?

By Leigh Jacobs

NuVoodoo’s twice-annual Ratings Prospects Studies morph this year to what we’re calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we’re working with – but also allows us to better understand where Broadcast Radio stands in that landscape. This massive new study contains results from over 5,300…

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What VoodooVision Says About Broadcast Radio TSL

By Leigh Jacobs

NuVoodoo’s twice-annual Ratings Prospects Studies morph this year to what we’re calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we’re working with – but also allows us to better understand where Broadcast Radio stands in that landscape. It’s a massive study encompassing over 5,300 respondents nationwide.…

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