Updates

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Girl in car

What Would You Ask Ratings Participants?

By Leigh Jacobs

Some folks are trimming trees. Some folks are programming non-stop holiday music. At NuVoodoo, December means we’re working on the questionnaire for the next Ratings Prospects Study. Just after the first of the year, we’ll begin collecting thousands of interviews for NuVoodoo Ratings Prospects Study Seventeen and we want your input! In this year of…

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smiling parents and daughter watching tv with popcorn

Telemarketing Resurgence? No. OTT TV? Yes.

By Leigh Jacobs

PRE-coronavirus, some of the greatest successes for the NuVoodoo marketing team came from calling businesses about workday-related cash contests. Past NuVoodoo Ratings Prospects Studies have shown that huge amounts of AQH come from listening at places of business during the workday. Reaching one or two heavy listeners at work with a meter or diary had…

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Front view of young family sitting together on the sofa in their living room watching TV

Put Your Station “Over the Top” (OTT)

By Leigh Jacobs

NuVoodoo marketing guru Mike O’Connor has identified a new tactic that’s helping our clients play the Nielsen game successfully – despite the battlefield shifting dramatically since March. With so many working from home, we’ve put office telemarketing on the shelf and dedicated more of our clients’ budgets to reaching listeners AT HOME. Since the lockdown…

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Bored black guy listening to his girlfriend

Is Your Station a Good Date?

By Leigh Jacobs

This pandemic slog is tough on everyone and, until recently, I hadn’t thought about how hard it is on single folks who had been going on dates at the start of 2020. One single friend remarked that, as hard as it’s been, at least there’ve been no bad dates in eight months – the ones…

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Cleaning hands to prevent coronavirus epidemic

Is Coronavirus Information Still Important?

By Leigh Jacobs

While the news has been dominated by the election, the increase in coronavirus cases ebbs back into the headlines in every slack moment. NuVoodoo has been tracking concern with the virus and a host of other issues related to the pandemic since early March. The news of growing cases seemed like a good opportunity to…

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