Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

20th Ratings Prospects Study Webinar This Week

By Leigh Jacobs

The first of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across the PPM markets.…

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Music Discovery Update: RPS 20 Preview

By Leigh Jacobs

The first of three live webinars to present the data from NuVoodoo’s latest Ratings Prospects Study is set for Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot now at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across…

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Pink piggy bank surrounded by falling flying American dollars cash money

Wearables & Contest Prizes: RPS 20 Preview

By Leigh Jacobs

Nielsen says it’s turning over as many as 75% of the legacy PPM meters by year’s end and replacing them with their new wearable meters. So, NuVoodoo upped the sample on its summer RPS (Ratings Prospects Study) from our typical sample of over 3,000 respondents to a massive sample of nearly fifty-five hundred. We did…

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The Wearable Wolf is Coming! RPS 20 Preview

By Leigh Jacobs

With Nielsen set to replace as much as 75% of the PPM panel with new wearable meters by year’s end (and the remainder changing over in 2023), NuVoodoo went BIG on the sample for RPS (Ratings Prospects Study) 20 just out of the field. We wanted to make sure we’d have enough respondents to dive…

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NuVoodoo gives websites for NASA Astronauts a successful launch!

By Russ Gilbert

Despite having launched hundreds of websites over the years, it’s still possible for us to get geeked about certain projects, especially if we’re talking about outer space. The Hipsetter Group is an agency in South Florida that represents NASA Astronauts as they move into fields beyond the final frontier. They came to us with a…

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