Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Young woman paying credit card for purchases in grocery store

When Black Friday Comes How To Stake Your Claim: 5 Tips to Maximize E-Commerce Sales This Holiday Season

By Russ Gilbert

As fun as it is risking life and limb to re-enact the Hunger Games each year at America’s retail outlets on Black Friday, for some reason an increasing number of Americans prefer shopping online from the safety and comfort of their homes (for thoughts on that, see our In the kNOW article this month). Here…

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Happy man enjoying in window shopping for Christmas holidays.

In The kNOW: It’s that time of year again…or is it?

By Jeri Fields

For this month’s ‘In the kNOW’ we wanted to challenge ourselves. Just how fast could we understand consumer point of view (CPOV) on a trending topic? We used our own ‘Quick Turn Qual’ product to investigate consumer sentiment around shopping on Black Friday and Cyber Monday. We posed an open-ended question for about an hour…

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Sign Free

Free Research Results

By Leigh Jacobs

Last week we had the privilege of showing additional data from the podcast studies we did at NuVoodoo during the summer. We were at the Podcast Futures conference within the NAB Show New York. Compared to the content-creator focus of what we’d shown at Podcast Movement in August, our New York presentation went focused on…

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NuVoodoo Webinar for Country Radio Seminar, October 25

By Leigh Jacobs

NuVoodoo is back with a fresh webinar for the folks at Country Radio Seminar as part of their CRS360 series. We’re calling it Song Wars and it’s coming up on the afternoon of Tuesday, October 25. Register for the free webinar here. For this new webinar we imagined the decision that’s been faced by listeners…

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Jogger selecting music on smartphone

Podcast Commercials: Effective or Skippable?

By Leigh Jacobs

At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers engaged in the hard work of building audiences one listener at a time. At the Podcast Futures conference on October 19 at the NAB Show, we focused on the commercial inventory within podcasts. We began our podcast work with a…

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