Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Smoke over people playing black jack by casino table with cards and chips

Are You Playing with a Full Deck?

By Jeri Fields

Last month we looked at a LOT of numbers. Lots and lots of data. And sure, the ‘numbers’ are necessary to allocate resources, run statistical analysis, determine trends and their significance and more. But relying on quantitative methods and data alone can leave a lot on the table. This month’s In the kNOW discusses why including qualitative…

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partial view of woman turning on radio while driving car

RPS 19 Recap: In-Car Audio Systems & Radio Listening

By Leigh Jacobs

If you missed last week’s webinar where we showed the latest data from NuVoodoo Ratings Prospect Study 19, you can view a recording of the session at nuvoodoo.com/webinars. It’s a massive study conducted last month and includes 3,298 respondents, ages 14-54, across all PPM markets.  That wide swath of ages means our sample incorporates parts…

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People using smartphones

RPS 19: Has App Location Tracking Hurt Social Media Usage?

By Leigh Jacobs

Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…

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Business colleagues working at desk

RPS 19 Headline: Radio Usage While Working Out of Home

By Leigh Jacobs

Those who commute to a job outside the home are more likely to listen to radio during the workday than listeners working from home. That’s a major headline from NuVoodoo Ratings Prospect Study 19, fielded early last month. We’re presenting results free to the radio industry on February 16 at 1PM Eastern. We are capacity-limited,…

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Woman driving car in the city

NuVoodoo Ratings Prospects Study 19 Preview

By Leigh Jacobs

We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…

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