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Roger Malinowski
Before arriving at NuVoodoo, a full-service digital marketing agency, I spent almost 11 years in the experiential marketing industry. For those unfamiliar with the term, Experiential marketing, also known as event marketing, is a marketing strategy that aims to create memorable and immersive experiences for consumers. Examples of experiential marketing initiatives include brand activations at…
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In today’s fast-paced and ever-changing business environment, it can be tempting for brands of all sizes to rely solely on secondary research and/or anecdotal evidence to inform their marketing and business strategies. However, investing in primary consumer research is essential for the success of any brand. And it can be accomplished much faster and affordably…
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I recently attended a handful of trade shows in various sectors of varying size and scale for the first time since Covid regulations shuttered them in 2020. The energy and excitement of the attendees to return to these events were palpable. People are seeing their colleagues, friends, and customers for potentially the first time in…
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TikTok has exploded in popularity over the past few years, with over one billion active users worldwide. With its engaging content and short-form videos, TikTok has become a social media powerhouse that can no longer be ignored by brands and advertisers. Investing in TikTok advertising can provide numerous benefits for businesses looking to reach a…
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Here at NuVoodoo, we strongly believe that research is vital to making marketing decisions. Without it, investing your budget into strategies, channels, tactics, and key messaging, can feel a lot like a shot in the dark. But when research and marketing work together, they’re locked in an epic handshake that will ultimately allow you to…
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As we reflect on the year and what we’re thankful for, our clients are certainly at the top of the list. We are excited and motivated by the chance to truly advance and support so many different companies in such unique and innovative ways. We know the importance of driving measurable results for your customers,…
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Marketing and advertising are ultimately about selling goods and services. But when those goods do good in the world, well…we can’t think of anything more satisfying. In this issue’s “Client Spotlight”, we present our client, MiiR, makers of premium stainless-steel vessels for coffee, beer, wine, and food. Nuvoodoo became a proud partner to MiiR at…
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Selling directly to consumers involves knowing your audience, where they are, what they care about, and even where they view and remember ads. With super-intelligent tools available on many social and advertising platforms, and the help of data, algorithms and AI, the options are almost endless. But when it comes to selling to brands, agencies, and…
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I joined NuVoodoo late in 2020 during the pandemic as the VP of business development. I had been told about the vast experience and amazing reputation the company had in the radio/broadcast industry. Over the last two years, I’ve seen firsthand just how deep our connection with media runs. While I’ve been personally tasked with…
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National “Take Your Son or Daughter to Work Day” is quickly approaching. In 2022, we celebrate the holiday on Thursday, April 28th, and in a post-pandemic world, things might look a bit different this year. If you are back in an office setting, I encourage you to participate in this tradition as it always seems…
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