Author Archive

Roger Malinowski

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Unlocking the Power of Place: How Geo-Targeting Elevates Event Sponsorships and Brand Engagement

By Roger Malinowski / January 26, 2024

In the vast expanse of digital marketing, finding ways to connect directly and effectively with your audience is key. Geo-targeting, a technology that uses geographical locations to deliver content, is revolutionizing how event sponsors and brands engage with their target demographics. In this dive into geo-targeting, we’ll explore how it’s changing the game for event…

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Unraveling Common Mistakes in Digital Marketing

By Roger Malinowski / October 23, 2023

In an era dominated by digital platforms, harnessing the potential of digital marketing is pivotal for businesses to connect with their audience and drive revenue. Yet, many companies falter, making common mistakes that hinder their efforts. This article will explore these pitfalls and provide data-driven solutions to guide businesses toward effective digital marketing strategies. Lack…

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Unlocking Precision: 7 Alternative Targeting Strategies for a Cookie-Free World

By Roger Malinowski / August 23, 2023

In the ever-evolving landscape of digital marketing, few elements have been as integral as browser cookies. These small pieces of data have fueled the tailored advertisements, personalized experiences, and insightful analytics that have become synonymous with modern online engagement. However, as technology advances and user privacy takes center stage, the foundation upon which much of…

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The Transformative Power of AI in Digital Marketing – According to AI

By Roger Malinowski / June 27, 2023

In recent years, rapid advancements in artificial intelligence (AI) have had a profound impact on various sectors, and digital marketing is no exception. AI-powered technologies are revolutionizing the way businesses connect with consumers, optimize campaigns, and personalize experiences. This article explores the significant impacts AI is set to make on digital marketing, both as a…

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The Power of Professionals: Why Hiring Experts for Digital Marketing is Essential

By Roger Malinowski / June 26, 2023

In today’s fast-paced digital landscape, having a robust online presence is crucial for businesses to thrive. However, navigating the complexities of digital marketing can be challenging, especially for those without the necessary expertise. This is where hiring professionals to manage your digital marketing efforts becomes imperative. In this article, we will delve into the key…

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Connecting Experiential

By Roger Malinowski / May 24, 2023

Before arriving at NuVoodoo, a full-service digital marketing agency, I spent almost 11 years in the experiential marketing industry. For those unfamiliar with the term, Experiential marketing, also known as event marketing, is a marketing strategy that aims to create memorable and immersive experiences for consumers. Examples of experiential marketing initiatives include brand activations at…

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The Power of Primary Research

By Roger Malinowski / April 19, 2023

In today’s fast-paced and ever-changing business environment, it can be tempting for brands of all sizes to rely solely on secondary research and/or anecdotal evidence to inform their marketing and business strategies. However, investing in primary consumer research is essential for the success of any brand. And it can be accomplished much faster and affordably…

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To Tradeshow or Not to Tradeshow – The Burning Question for Brands in a Post-2020 World

By Roger Malinowski / April 17, 2023

I recently attended a handful of trade shows in various sectors of varying size and scale for the first time since Covid regulations shuttered them in 2020. The energy and excitement of the attendees to return to these events were palpable. People are seeing their colleagues, friends, and customers for potentially the first time in…

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TikTok Ads: A Worthwhile Strategy?

By Roger Malinowski / March 23, 2023

TikTok has exploded in popularity over the past few years, with over one billion active users worldwide. With its engaging content and short-form videos, TikTok has become a social media powerhouse that can no longer be ignored by brands and advertisers. Investing in TikTok advertising can provide numerous benefits for businesses looking to reach a…

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Research and Marketing: The Epic Handshake

By Roger Malinowski / March 23, 2023

Here at NuVoodoo, we strongly believe that research is vital to making marketing decisions. Without it, investing your budget into strategies, channels, tactics, and key messaging, can feel a lot like a shot in the dark. But when research and marketing work together, they’re locked in an epic handshake that will ultimately allow you to…

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