Author Archive

Krystin McKee

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Ready or Not, Here Come New Email Marketing Regulations

By Krystin McKee / January 24, 2024

If email is part of your marketing strategy, you have likely heard that Google and Yahoo are implementing new sender requirements in February 2024. With spam rates reaching new highs, these privacy rules are meant to keep unsafe and unwanted emails from cluttering consumer’s inboxes. To avoid deliverability issues and keep your emails from landing…

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Social media and content sharing

A Case for Organic Social Media Marketing

By Krystin McKee / August 25, 2022

It’s no secret that managing social media is time-consuming. And with the ever-changing algorithms prioritizing the placement of paid content, it can be hard to break through the noise and make it into newsfeeds in the first place. So why bother with organic (non-paid) social media? Why not take the ads-only approach? Establishing an organic…

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